FORM 3
        
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

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Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940
                      
1. Name and Address of Reporting Person * HERSHEY ADAM 2. Date of Event Requiring Statement (MM/DD/YYYY)
5/29/2020 

3. Issuer Name and Ticker or Trading Symbol GENERAL CANNABIS CORP [CANN]
(Last)       (First)       (Middle)
6 POMPANO ROAD
4. Relationship of Reporting Person(s) to Issuer (Check all applicable)_____ Director                          ___X___ 10% Owner
_____ Officer (give title below)        _____ Other (specify below)
(Street)
RUMSON, NJ 07760      
(City)             (State)             (Zip)
5. If Amendment, Date Original Filed(MM/DD/YYYY)
 

6. Individual or Joint/Group Filing(Check Applicable Line)___ Form filed by One Reporting Person
_X_ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Beneficially Owned
1.Title of Security
(Instr. 4)
2. Amount of Securities Beneficially Owned
(Instr. 4)
3. Ownership Form: Direct (D) or Indirect (I)
(Instr. 5)
4. Nature of Indirect Beneficial Ownership
(Instr. 5)
Common Stock  2008536  I  See Footnote (1)(2)
Common Stock  3477278  I  See Footnote (3)

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security
(Instr. 4)
2. Date Exercisable and Expiration Date
(MM/DD/YYYY)
3. Title and Amount of Securities Underlying Derivative Security
(Instr. 4)
4. Conversion or Exercise Price of Derivative Security 5. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 5)
6. Nature of Indirect Beneficial Ownership
(Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares
Warrants to purchase common stock  5/29/2020  5/29/2025  Common stock  1506402  $0.5565  I  See footnote (1)(2)
Warrants to purchase common stock  6/3/2020  5/29/2025  Common stock  2607958  $0.5565  I  See footnote (3)

Explanation of Responses:
(1)  Represents shares of the common stock of the Issuer, and warrants to purchase shares of the common stock of the Issuer, that were acquired by Hershey Strategic Capital, LP ("HSC LP") pursuant to a Subscription Agreement dated as of May 29, 2020 among HSC LP, Shore Ventures III, LP ("Shore Ventures") and the Issuer. Such shares of common stock and warrants are held directly by HSC LP. Hershey Management I, LLC is the investment advisor of HSC LP. Hershey Strategic Capital GP, LLC is the general partner of HSC LP. (continue with footnote 2)
(2)  Adam Hershey is the sole managing member of both Hershey Management I, LLC and Hershey Strategic Capital GP, LLC. As the investment advisor of HSC LP, Hershey Management I, LLC, which is controlled by Mr. Hershey, has the voting and dispositive power with respect to all of the securities of the Issuer owned by HSC LP. Each of Hershey Management I, LLC, Hershey Strategic Capital GP, LLC and Adam Hershey disclaims beneficial ownership in the securities of the Issuer held directly by HSC LP except to the extent of its pecuniary interest therein.
(3)  Represents shares of the common stock of the Issuer, and warrants to purchase shares of the common stock of the Issuer, that were acquired by Shore Ventures pursuant to a Subscription Agreement dated as of May 29, 2020 among HSC LP, Shore Ventures and the Issuer. Such shares of common stock and warrants are held directly by Shore Ventures. Hershey Management IV, LLC is the general partner of Shore Ventures. Adam Hershey is the sole managing member of Hershey Management IV, LLC. As the general partner of Shore Ventures, Hershey Management IV, LLC, which is controlled by Mr. Hershey, has the voting and dispositive power with respect to all of the securities of the Issuer owned by Shore Ventures. Each of Hershey Management IV, LLC and Adam Hershey disclaims beneficial ownership in the securities of the Issuer held directly by Shore Ventures except to the extent of its pecuniary interest therein.

Reporting Owners
Reporting Owner Name / Address
Relationships
Director 10% Owner Officer Other
HERSHEY ADAM
6 POMPANO ROAD
RUMSON, NJ 07760

X

Hershey Strategic Capital, LP
6 POMPANO ROAD
RUMSON, NJ 07760

X

HERSHEY STRATEGIC CAPITAL GP, LLC
6 POMPANO ROAD
RUMSON, NJ 07760

X

HERSHEY MANAGEMENT I, LLC.
6 POMPANO ROAD
RUMSON, NJ 07760

X

Hershey Management IV, LLC
6 POMPANO ROAD
RUMSON, NJ 07760

X

Shore Ventures III, LP
6 POMPANO ROAD
RUMSON, NJ 07760

X


Signatures
HERSHEY MANAGEMENT I, LLC, By: /s/ Adam Hershey, Managing Member 6/11/2020
**Signature of Reporting Person Date
HERSHEY STRATEGIC CAPITAL, LP, By: Hershey Strategic Capital GP, LLC, Its general partner, By: /s/ Adam Hershey, Managing Member 6/11/2020
**Signature of Reporting Person Date
HERSHEY STRATEGIC CAPITAL GP, LLC, By: /s/ Adam Hershey, Managing Member 6/11/2020
**Signature of Reporting Person Date
HERSHEY MANAGEMENT IV, LLC, By: /s/ Adam Hershey, Managing Member 6/11/2020
**Signature of Reporting Person Date
SHORE VENTURES III, LP, By: Hershey Management IV, LLC, Its general partner, By: /s/ Adam Hershey, Managing Member 6/11/2020
**Signature of Reporting Person Date
/s/ Adam Hershey, Authorized Signatory 6/11/2020
**Signature of Reporting Person Date
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