VANCOUVER, BC, March 8,
2024 /CNW/ - Simply Better Brands Corp.
(TSXV: SBBC) (OTCQB: PKANF) ("SBBC" or the "Company") today
announced the further expansion of TRUBAR in the convenience
channel with the addition of Sheetz, a major mid-Atlantic
convenience chain, as its newest retail brand partner.
TRUBAR will be distributed chainwide across the +700 Sheetz
outlets in Pennsylvania,
West Virginia, Virginia, Maryland, Ohio, and North
Carolina. The distribution will feature TRUBAR "Oh oh cookie
dough," "Daydreaming about donuts" and "Smother Fudger Peanut
Butter" bars.
"The convenience channel is critical to building consumer
awareness and trial and we're excited to introduce the TRUBAR brand
to Sheetz customers," said Erica
Groussman, Co-Founder & Chief Executive Officer of
TRUBrands. "Sheetz is a fast-growing, highly respected leader in
the convenience category and its mission to provide fast, friendly
service and quality products in clean and convenient locations
aligns with our brand purpose."
"This distribution agreement with Sheetz advances our strategic
focus on building strong partnerships across a wide range of retail
channels," said Richard Kellam "High
traffic convenience locations offering "grab n go" meal replacement
options are a great fit for the bar category and an attractive
growth opportunity for TRUBAR."
About Simply Better Brands
Corp.
Simply Better Brands Corp. leads an international omni-channel
platform with diversified assets in the emerging plant-based and
holistic wellness consumer product categories. The Company's
mission is focused on leading innovation for the informed
Millennial and Generation Z generations in the rapidly growing
plant-based wellness, natural, and clean ingredient space. The
Company continues to focus on expansion into high-growth consumer
product categories including plant-based food, clean ingredient
skincare and plant-based wellness. For more information on
Simply Better Brands Corp., please visit:
https://www.simplybetterbrands.com/investor-relations.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Forward-Looking
Information:
Certain statements contained in this news release constitute
"forward-looking information" and "forward looking statements" as
such terms are used in applicable Canadian securities laws.
Forward-looking statements and information are based on plans,
expectations and estimates of management at the date the
information is provided and are subject to certain factors and
assumptions, including, among others, that the Company's financial
condition and development plans do not change as a result of
unforeseen events, the impact of the COVID-19 pandemic, the
regulatory climate in which the Company operates, the Company's
ability to execute on its business plans, distribution plans,
reliance on a consistent supply chain, and claims relating to the
efficacy and results of the Company's products. Specifically, this
news release contains forward-looking statements relating to, but
not limited to, the statements with respect to each of the CD
Offering and Common Share Offering; the use of the net proceeds of
the CD Offering and Common Share Offering; and the receipt of all
approvals of the TSXV in connection therewith.
Forward-looking statements and information are subject to a
variety of risks and uncertainties and other factors that could
cause plans, estimates and actual results to vary materially from
those projected in such forward-looking statements and
information. Factors that could cause the forward-looking
statements and information in this news release to change or to be
inaccurate include, but are not limited to, changing consumer
preferences, the impacts of COVID-19, that the Company's
financial condition and development plans change, ability to
obtain necessary regulatory approvals and product viability and
risk, as well as the other risks and uncertainties applicable to
the Company and the industries in which it operates, and as set
forth in the Company's filings available under the Company's
profile at www.sedar.com.
There is no representation by the Company that actual results
achieved will be the same in whole or in part as those referenced
in the forward-looking statements and the Company does not
undertake any obligation to update publicly or to revise any of
the included forward-looking statements, whether as a result of
new information, future events or otherwise, except as may be
required by applicable securities law.
SOURCE Simply Better Brands Corp.