DSS Movit Media Corp

Digital Shelf Space Corp. (the "Company" or "DSS") (TSX VENTURE:DSS) is pleased
to announce that the American Council on Exercise ("ACE") released a detailed
review yesterday of DSS' innovative GSP RUSHFIT (www.gsprushfit.com) ultimate
home workout DVD fitness series. ACE did an in depth comparison putting GSP
RUSHFIT up against the most successful product of all time in the home fitness
category, P90x, and its sister product INSANITY. Both of these highly successful
products were produced by Beachbody, LLC ("Beachbody"). According to a Bloomberg
article in November 2010, Beachbody did approximately $430M in annual revenue
for 2010, with P90x accounting for approximately $215M of that revenue. The GSP
RUSHFIT workout series stars the Montreal based Mixed Martial Arts ("MMA"),
World Welterweight Champion Georges St-Pierre ("GSP").


"We are very proud that ACE not only put GSP RUSHFIT in the same class as the
Beachbody products but that our program received such high marks," said Jeffrey
Sharpe, CEO and President of DSS. "We only just launched GSP RUSHFIT in mid
December 2010, having our first project successfully compared to a market leader
like P90x is very flattering. We are honored to be in the company of one of the
leading fitness producers in North America." Until this Spring GSP RUSHFIT had
only been sold directly to consumers online from www.gsprushfit.com and is now
available in major retailers across Canada.


"We know the program works and we are very excited at the prospect of reaching
more people with our GSP RUSHFIT program," said David Bogart, VP of Marketing
for DSS. "Once we launch a TV media campaign and continue to support our
traditional and online retail we should see the market awareness of the brand
grow. We continue to work on developing our retail distribution channels with
our partner Northern Response (International) Ltd, to grow market share."


About Digital Shelf Space Corp.

Digital Shelf Space is an independent producer of home entertainment content and
online delivery technology provider to digital retailers, content owners and
aggregators. Digital Shelf Space's proprietary technology platform has been
custom built to deliver home entertainment content directly to consumers. The
platform blends e-commerce functionality and paid DVD, digital download and
streaming video delivery. For more information please visit
www.digitalshelfspace.com and to view our recently launched project with Georges
St-Pierre, please visit www.gsprushfit.com.


ON BEHALF OF THE BOARD

Jeffrey Sharpe, President & CEO

Forward Looking Statements

This news release contains "forward-looking information" within the meaning of
the Canadian securities laws. Forward-looking information is generally
identifiable by use of the words "believes", "may", "plans", "will",
"anticipates", "intends", "budgets", "could", "estimates", "expects",
"forecasts", "projects" and similar expressions, and the negative of such
expressions. Forward-looking information in this news release include statements
about GSP RUSHFIT and Beachbody products and revenue potential; the
effectiveness of GSP RUSHFIT and potential sales; the launch of a TV media
campaign, increased market awareness of brand and development of retail channels
and increased market share with our partner Northern Response.


In connection with the forward-looking information contained in this news
release, Digital Shelf Space has made numerous assumptions, regarding, among
other things, the reliability and impact of ACE's review of our product expected
growth of sales as a result of the Northern Response partnership and consumer
demand. While Digital Shelf Space considers these assumptions to be reasonable,
these assumptions are inherently subject to significant uncertainties and
contingencies.


Additionally, there are known and unknown risk factors which could cause Digital
Shelf Space's actual results, performance or achievements to be materially
different from any future results, performance or achievements expressed or
implied by the forward-looking information contained herein. Known risk factors
include, among others: Digital Shelf Space may not achieve annual revenue in the
quantum comparable to Beachbody; ACE's review of GSP RUSHFIT may not lead to any
additional sales consumer recognition; we may never launch a TV media campaign;
our product may not achieve results as expected by purchasers; the Northern
Response partnership may not grow Digital Shelf Space's retail presence as
anticipated; the substantial investment of capital required to produce and
market video and entertainment productions, the need to obtain additional
financing and uncertainty as to the availability and terms of future financing,
unpredictability of the commercial success of our programming, difficulties in
integrating technological changes and other trends affecting the entertainment
industry, significant competition in the global economic market, the possibility
the rate of growth of the market for fitness media will slow, reliance on the
health and marketability of celebrity fitness talent in productions owned by
Digital Shelf Space, the possibility of competition from other ecommerce and
online marketing vendors, the continued strong growth in adoption of digital
media, the possibility of new fitness titles from traditional large studios that
target the male demographic, large media production companies may move ecommerce
operations in-house rather than outsourcing, reliance on production studios
continuing to outsource ecommerce operations, reliance on a number of key
employees, limited operating history, the possibility of claims against the
intellectual property rights of Digital Shelf Space, the possibility of
infringements upon the intellectual property rights of Digital Shelf Space, and
volatility of the market price of Digital Shelf Space shares.


A more complete discussion of the risks and uncertainties facing Digital Shelf
Space is disclosed in Digital Shelf Space's Filing Statement dated November 16,
2010 and continuous disclosure filings with Canadian securities regulatory
authorities at www.sedar.com. All forward-looking information herein is
qualified in its entirety by this cautionary statement, and Digital Shelf Space
disclaims any obligation to revise or update any such forward-looking
information or to publicly announce the result of any revisions to any of the
forward-looking information contained herein to reflect future results, events
or developments, except as required by law.

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