TORONTO, Jan. 27, 2020 /CNW/ - Spin Master Corp.
(TSX:TOY; www.spinmaster.com), a leading global children's
entertainment company, launched a new line of DC toys featuring
Batman, beginning its licensing partnership with Warner Bros.
Consumer Products and DC. As one of the newest toy licensees for
the iconic Batman franchise and other DC Super Heroes, Spin Master
is bringing its unique twist to innovative product including boy's
action figures, remote control vehicles, water toys, games and
puzzles.
The first of the new DC items hit shelves in January at major
retailers. With meticulous attention to detail and stylized sculpts
combined with Batman's iconic crime-fighting accessories for added
surprise and play value, this toy line will offer new play
experiences and delight fans around the world.
"For generations, children around the world have been
entertained and inspired by DC Super Heroes and Super Villains, and
now Spin Master has the unique opportunity to bring these
characters to life for collectors and kids alike," said
Adam Hyman, senior director of
marketing for boys licensed brands. "We're thrilled to unveil the
first collection of our epic DC line, fusing Spin Master's unique
innovation with the world's greatest super heroes and super
villains. Our team worked closely with Warner Bros. Consumer
Products to launch what retail buyers are calling the most
innovative DC and Batman toy line they've ever seen. This is just
the beginning."
"Batman is a hero for all. Not only does he use his
exemplary crime fighting skills to protect Gotham City from the
most notorious super villains, he has created an arsenal of
innovative and tech-savvy gadgets and vehicles to help save the
day," says Maryellen Zarakas, senior
vice president, franchise management and marketing, Warner Bros.
Consumer Products. "We're excited to partner with Spin Master
to bring Batman's adventures to life with their innovative
toys."
The line-up will include a number of action-oriented toys
inspired by Batman's 80-year legacy that celebrate him as the #1 DC
Super Hero. Fans can expect to find the following:
- Batman 4" Figures: Kids can reenact missions with
the Batman 4-Inch Action Figures with 11 points of articulation!
Inside each package, discover a collector card that uncovers your
mission. Reveal three mission-specific accessories (including rare
and super rare) with unique finishes like translucent, neon, shiny
titanium, and metallic. Ages 3+, $7.99 (1 pack), $15.99
USD (2 pack).
- Batman 4" Mega Gear: Slide the Mega Gear armor
onto your 4" figure with 11 points of articulation to prepare for
battle. To activate Batman's Mega Gear, press the back to transform
and open the wings so you can patrol the skies of Gotham City!
Easily fold the wings back up to continue your missions on the
streets. Ages 3+, $12.99 USD.
- Batman 12" Deluxe Figures: Gotham City will be protected
from criminals like The Joker and Harley
Quinn thanks to the heroic team of Batman and Robin. Each
12" figure (6 to collect) has 11 points of articulation featuring
detailed sculpting with comic book styling. Ages 3+, $9.99 USD.
- Batman Batmobile – 2-in-1: The 2-in-1 Batmobile is
equipped with everything Batman needs to bring justice to criminals
of Gotham City. Batman is ready for action with his Batmobile and
his Batboat, which stays hidden until it's ready to be deployed.
Fits 4-inch figure. Ages 3+, $19.99
USD.
- Batman Voice-Changing Mask: Imagine what it's like
to be the Caped Crusader by sounding just like him with this
voice-changing mask. Includes over 15 phrases and light-up eyes.
Ages 3+, $29.99 USD.
Spin Master continues to build a strong portfolio of evergreen
licensed brands and was recently recognized for its leadership in
licensing by Kidscreen, who named Spin Master #1 on the 2019 Hot 50
Companies ranking, repeating the company's first place finish for
licensing in 2018.
About Spin Master
Spin Master (TSX:TOY; www.spinmaster.com) is a leading
global children's entertainment company that creates, designs,
manufactures, licenses and markets a diversified portfolio of
innovative toys, games, products and entertainment properties. Spin
Master is best known for award-winning brands including Zoomer®,
Bakugan®, Erector® by Meccano®, Hatchimals®, Air Hogs® and PAW
Patrol®. Since 2000, Spin Master has received 110 TIA Toy of The
Year (TOTY) nominations with 30 wins across a variety of product
categories, including 13 TOTY nominations for Innovative Toy of the
Year. To date, Spin Master has produced nine television
series, including the relaunched Bakugan: Battle Planet and current
hit PAW Patrol, which is broadcast in over 160 countries and
territories globally. Spin Master employs over 1,800 people
in countries around the world including Canada, United
States, Mexico, France, Italy, United
Kingdom, Russia, Slovakia, Poland, Germany, Sweden, the
Netherlands, China, Hong
Kong, Japan, Vietnam and Australia.
About Warner Bros. Consumer Products
Warner Bros.
Consumer Products (WBCP), a Warner Bros. Entertainment Company,
extends the Studio's powerful portfolio of entertainment brands and
franchises into the lives of fans around the world. WBCP
partners with best-in-class licensees globally on an award-winning
range of toys, fashion, home décor, and publishing inspired by
franchises and properties such as DC, the Wizarding World, Looney
Tunes and Hanna-Barbera. The division's successful global themed
entertainment business includes groundbreaking experiences such as
The Wizarding World of Harry Potter
and Warner Bros. World Abu Dhabi.
With innovative global licensing and merchandising programs, retail
initiatives, promotional partnerships and themed experiences, WBCP
is one of the leading licensing and retail merchandising
organizations in the world.
About DC
DC is one of the largest
English-language publishers of comics and graphic novels in the
world and home to some of the most iconic and recognizable
characters ever created. As a creative unit of WarnerMedia, DC is
charged with strategically integrating its stories and characters
across film, television, consumer products, home entertainment,
interactive games and the DC Universe subscription streaming
service. For more information visit dccomics.com
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SOURCE Spin Master