New dragon-inspired collectible toy line
heightens the play experience with a trading card game, augmented
reality battling app and animated entertainment series available on
Amazon Prime Video
TORONTO, Aug. 6, 2019 /CNW/ - Spin Master Corp. (TSX: TOY;
www.spinmaster.com), a leading children's entertainment company, is
smashing into the world of Dragamonz, a new toy line franchise that
provides action, adventure and excitement for kids. Smash open an
egg to reveal the half-animal, half-dragon figure inside and
collect up to 72 different characters. Each character comes with
trading cards that can be used in a battling card game for further
extended play. Kids can then bring their dragons to life through an
augmented reality (AR) mobile app for iOS and Android available
now and an animated entertainment series launching in
the fall.
"Dragamonz gives kids everything they are looking for in a toy
experience from collectability to battling," said James Martin, Senior Vice President & Global
Business Unit Lead, Spin Master. "We know kids are hyper-connected
to mobile devices both for entertainment and gaming, and this fun
collectible toy line, complete with an episodic series and digital
battling app companion, provides a fully immersive experience into
the world of Dragamonz."
Dragamonz come from the world of Dragamar, a land where six
factions battle for supremacy (and sometimes just for the lols).
Some factions are heroic, some are cunning, some are smart, and
others… bad to the bone. Each Dragamonz has their very own rarity,
personality and powers to equip them in battle. The trading card
game lets kids summon their dragon army and battle with friends to
reveal the Ultimate Dragon Master! Each pack includes a Dragamonz
egg accompanied by Dragon cards, battle cards, a collector's card
and more.
The free-to-download Dragamonz app, designed by pioneering AR
design firm HappyGiant, lets kids experience augmented reality,
multiplayer battling wherever they are. Kids can simply scan in
their cards with a mobile device to unleash Dragamonz into their
game, extending the play experience.
"The Dragamonz app includes an in-depth mobile trading card game
that uses AR as a platform to bring the Dragamonz battles into
kid's worlds as a connected experience to the physical cards and
toys," said Mike Levine, CEO of
HappyGiant. "We are thrilled to work with Spin Master to bring to
life this amazing new property."
The Dragamonz animated series will debut on Amazon Prime Video
this fall. The series follows the journey of an unlikely
Dragamonz hero, Dax, who has been bestowed with an epic
quest to restore peace in Dragamar and unite the
land and his fellow Dragamonz. However, getting all
these Dragamonz to get with the program won't be Dax's
only problem! He will have to be ready to battle, because in
the world of Dragamar – that's how everything is settled. In
an arena, inside the crater of a volcano, deep underground in a
crypt built out of bones – a battle can bust out anywhere!
The Dragamonz app is available for download on The App Store and
Google Play. To find Dragamonz Collectibles and Trading Card Game,
or for more information, visit spinmaster.com. For all the latest
news on Dragamonz, follow @SpinMasterPowerZone on Instagram and
subscribe to Dragamonz on YouTube.
ABOUT SPIN MASTER
Spin Master (TSX:TOY;
www.spinmaster.com) is a leading global children's entertainment
company that creates, designs, manufactures, licenses and markets a
diversified portfolio of innovative toys, games, products and
entertainment properties. Spin Master is best known for
award-winning brands including Zoomer®, Bakugan®, Erector® by
Meccano®, Hatchimals®, Air Hogs® and PAW Patrol®. Since 2000, Spin
Master has received 103 TIA Toy of The Year (TOTY) nominations with
30 wins across a variety of product categories, including 13 TOTY
nominations for Innovative Toy of the Year. To date, Spin
Master has produced nine television series, including the
relaunched Bakugan: Battle Planet and current hit PAW Patrol, which
is broadcast in over 160 countries and territories globally.
Spin Master employs over 1,800 people in countries around the world
including Canada, United States, Mexico, France, Italy, United
Kingdom, Russia,
Slovakia, Poland, Germany, Sweden, the
Netherlands, China,
Hong Kong, Japan, Vietnam and Australia.
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SOURCE Spin Master