Aflac Duck Takes Care of Business
May 19 2008 - 9:44AM
PR Newswire (US)
New B-to-B ads explain why 400,000 U.S. companies already provide
Aflac to workers COLUMBUS, Ga., May 19 /PRNewswire/ -- Aflac
Incorporated has launched its new business-to-business television
commercials as part of its "Aflac for Business" campaign. The
television spots feature the iconic Aflac Duck and target
corporations and small businesses that are interested in enhancing
employee benefits with no direct impact on company costs. According
to a Kaiser Foundation employee health benefits survey* released in
2007, employment-based health insurance premiums have increased by
100 percent since 2000. Further, a Mercer health and benefits
survey** conducted in 2007 predicts that in 2008 the average health
plan costs per employee will rise to $8,500, up from $7,523 in
2006, giving companies pause to drop or reduce employee benefits.
Aflac's new campaign shows how employers can help provide solutions
by making Aflac insurance policies available -- including accident,
short-term disability, hospital confinement indemnity and long-term
care -- at no direct charge to the business. "As rising costs are
forcing companies to clamp down on spending, Aflac helps employers
provide more benefits with no direct cost to businesses," said Paul
Amos II, president and chief operating officer, Aflac U.S. "Aflac
insurance can help businesses retain valued employees and market
themselves to the best workers in the most competitive markets."
The humorous campaign, produced by New York-based Kaplan Thaler
Group, currently features the Aflac Duck in a series of print,
radio and online advertisements. In the new commercials the duck
navigates his way through a variety of typically unusual settings,
including a hospital nursery, a shoe store, a restaurant and
resort, where he educates businesses, large and small, on how to
improve benefits and avoid additional costs by providing Aflac
products. The ads will run primarily on business and sports related
programming. Aflac currently serves more than 400,000 businesses in
the United States. For more information about how Aflac can help a
business strengthen its benefit packages, visit
http://www.aflacforbusiness.com/ . About Aflac For more than 50
years, Aflac products have given policyholders the opportunity to
direct cash where it is needed most when a life-interrupting
medical event causes financial challenges. Aflac is the number one
provider of guaranteed-renewable insurance in the United States and
the number one insurance company in terms of individual insurance
policies in force in Japan. Our insurance products provide
protection to more than 40 million people worldwide. Aflac has been
included in Fortune magazine's listing of America's Most Admired
Companies for seven years and in Fortune magazine's list of the 100
Best Companies to Work For in America for ten consecutive years.
Aflac has also been recognized three times by both Fortune
magazine's listing of the Top 50 Employers for Minorities and
Working Mother magazine's listing of the 100 Best Companies for
Working Mothers. Aflac Incorporated is a Fortune 500 company listed
on the New York Stock Exchange under the symbol AFL. To find out
more about Aflac, visit http://www.aflac.com/ . (Logo:
http://www.newscom.com/cgi-bin/prnh/20041202/CLTH019LOGO ) Sources:
*Kaiser Foundation. Employee Health Benefits: 2007 Annual Survey.
**Levick, D., Sept 6, 2007. Higher Costs for Health Coverage.
HartfordCourant.com Media Contacts: Analyst and Investment Contact:
Laura Kane Kenneth S. Janke Jr. Aflac Incorporated Aflac
Incorporated 706.596.3493 1.800.235.2667, Option 3; Fax:
706.324.6330 Jon A. Sullivan Aflac Incorporated 706.763.4813
http://www.newscom.com/cgi-bin/prnh/20041202/CLTH019LOGO
http://photoarchive.ap.org/ DATASOURCE: Aflac Incorporated CONTACT:
Media Contacts: Laura Kane, +1-706-596-3493, , or Jon A. Sullivan,
+1-706-763-4813, , Analyst and Investment Contact: Kenneth S. Janke
Jr., +1-800-235-2667, Option 3; Fax: +1-706-324-6330, , all of
Aflac Incorporated Web site: http://www.aflacforbusiness.com/
http://www.aflac.com/
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