New Agreement to Kick-Start International
Expansion for Xponential Fitness’ Boutique Fitness Boxing Brand
Rumble, the boxing-inspired boutique fitness brand, announced
today that it has recently signed a Master Franchise Agreement in
Australia, which provides the Master Franchisee with the
opportunity to license at least 100 Rumble studios to potential
franchisees in the country over the next 5 years. Rumble is the
newest brand to join the Xponential Fitness, Inc. (NYSE: XPOF)
portfolio which is a curator of leading boutique fitness brands
across a variety of verticals with 1839 studios open worldwide as
of June 30, 2021.
The Australian Master Franchisee is Box X Operations Pty Ltd, a
subsidiary of Boutique Fitness Studios Pty Ltd., which is the
existing master franchise partner in Australia for Xponential
Fitness brands, CycleBar and StretchLab. Box X has already secured
multiple studio development deals which are expected to bring four
Rumble studios to the Sydney and Newcastle markets.
Rumble and Box X have also teamed up with former F45 Franchise
Owners and well-known entertainment industry duo, The Stafford
Brothers, to promote Rumble in Australia and open their own Rumble
studios.
“We are excited to secure another international agreement for
Xponential Fitness in Australia with the Boutique Fitness Studios
team,” said John Kersh, Chief International Development Officer for
Xponential Fitness. “Australia is proving to be a major emerging
market for boutique fitness, so we know Rumble will be a strong
addition to the Xponential brands, CycleBar, Club Pilates and
StretchLab, already sparking excitement in the market.”
Matt Gordin, CEO of Boutique Fitness Studios Pty. Ltd., is very
confident in Rumble and the Australian expansion opportunity. “We
are certain that Australians will embrace the results-oriented
workout and immersive customer experience at Rumble studios,” says
Gordin. “And our promotional collaboration with Matt Stafford will
extend our reach as we continue to develop our network of franchise
partners around Australia.”
Rumble offers 45-minute, 10-round, full-body strength and
conditioning workouts which interpolate water-filled,
teardrop-style boxing bags. Founded in 2017 in New York City, the
brand has since expanded into Los Angeles, Washington DC,
Philadelphia, Palo Alto, San Francisco and most recently, Chicago.
In March 2021, Rumble was acquired by Xponential Fitness, which
also encompasses boutique fitness brands Club Pilates, Pure Barre,
CycleBar, StretchLab, YogaSix, Row House, AKT, and STRIDE.
Xponential Fitness is no stranger to international growth,
having made debuts in Saudi Arabia, Japan, South Korea, Dominican
Republic, Spain and Australia. New franchise agreements signed will
also bring Xponential studios to Germany and Singapore. With Rumble
now part of the family, Xponential plans to leverage its seasoned
team of fitness and franchising experts to attract and support new
franchisees who can help grow the boxing brand and bring the
empowering workout to diverse communities around the world.
For more information about Rumble and to learn more about its
various franchise opportunities, visit www.xponential.com.
ABOUT RUMBLE:
Rumble is a group fitness concept with locations in New York
City, Los Angeles, Washington DC, Philadelphia, Palo Alto, San
Francisco and Chicago, with several new locations coming soon.
Rumble Boxing was founded in January 2017 as a boxing-inspired
group fitness concept in the heart of Chelsea in New York City. The
experience is a 45-minute, 10-round, full-body cardio and strength
workout crafted around specially designed water-filled,
teardrop-style boxing bags. In 2021, Rumble launched Rumble TV, a
live & on-demand workout platform, to bring the Rumble
experience home with an extensive collection of boxing, HIIT,
strength, and running workouts. Rumble was founded by Noah Neiman
(former Barry's Bootcamp Master Trainer, and cast member of Bravo's
Work Out New York), Eugene Remm (Co-Founder of Catch Hospitality
Group (Catch Restaurants, CATCH STEAK, Lexington Brass), Andy
Stenzler (Co-Founder Cosí, Kidville), and Anthony DiMarco (13-time
IRONMAN, former Managing Director, Google). To learn more about
Rumble, visit https://www.doyourumble.com/
ABOUT XPONENTIAL
FITNESS:
Founded in 2017 and headquartered in Irvine, California,
Xponential Fitness, Inc. (NYSE: XPOF) is a curator of leading
boutique fitness brands across multiple verticals. Through its
mission to make boutique fitness accessible to everyone, the
Company has built and curated a diversified platform of nine
boutique fitness brands spanning across verticals including
Pilates, indoor cycling, barre, stretching, rowing, dancing,
boxing, running and yoga. In partnership with its franchisees,
Xponential Fitness offers energetic, accessible, and personalized
workout experiences led by highly-qualified instructors in studio
locations across 48 U.S. states and through master franchise
agreements or international expansion in 10 additional countries as
of June 30, 2021. Xponential Fitness' portfolio of brands includes
Club Pilates, the nation's largest Pilates brand; CycleBar, the
nation's largest indoor cycling brand; StretchLab, a concept
offering one-on-one and group stretching services; Row House, a
high-energy, low-impact indoor rowing workout; AKT, a dance-based
cardio workout combining toning, interval and circuit training;
YogaSix, the largest franchised yoga brand; Pure Barre, a total
body workout that uses the ballet barre to perform small isometric
movements; STRIDE, a treadmill-based cardio and strength training
concept; and Rumble, a boxing-inspired full-body workout. For more
information, please visit the Company’s website at
www.xponential.com.
FORWARD LOOKING STATEMENTS
This press release contains forward-looking statements that are
based on current expectations, estimates, forecasts and projections
of future performance based on management's judgment, beliefs,
current trends, and anticipated financial performance. These
forward-looking statements include, without limitation, statements
relating to master franchise agreements of Rumble in Australia and
the anticipated growth of Rumble studios in Australia.
Forward-looking statements involve risks and uncertainties that may
cause actual results to differ materially from those contained in
the forward-looking statements. These factors include, but are not
limited to, the impact of COVID-19 pandemic on our business and
franchisees; difficulties and challenges in opening studios by
franchisees; the ability of franchisees to generate sufficient
revenues; risks relating to expansion into international market;
and loss or reputation and brand awareness; and other risks as
described in the filings of Xponential with the Securities and
Exchange Commission. Other unknown or unpredictable factors or
underlying assumptions subsequently proving to be incorrect could
cause actual results to differ materially from those in the
forward-looking statements. Although we believe that the
expectations reflected in the forward-looking statements are
reasonable, we cannot guarantee future results, level of activity,
performance, or achievements. You should not place undue reliance
on these forward-looking statements. All information provided in
this press release is as of today's date, unless otherwise stated,
and Xponential undertakes no duty to update such information,
except as required under applicable law.
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version on businesswire.com: https://www.businesswire.com/news/home/20210922005363/en/
David Robertson, Fishman Public Relations,
drobertson@fishmanpr.com or 847-945-1300
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