Xponential Fitness Unveils New, Tech-Driven Production Studio to Elevate Streaming Platform GO
September 16 2021 - 4:05PM
Business Wire
Upgrades Include 70’ by 14’ LED Wall to
Recreate Xponential Studio Experience at Home
GO, the fitness streaming platform from Xponential Fitness, Inc.
(NYSE: XPOF), a curator of leading boutique fitness brands,
announced today the debut of its upgraded production studio,
XSTUDIO, further staking a claim in the world of digital fitness
that has exploded in popularity since the pandemic began. Among
Xponential’s brands are Club Pilates, Pure Barre, CycleBar,
StretchLab, Row House, YogaSix, AKT, Rumble, and STRIDE, all of
which have a unique GO platform accessible through each brand’s
individual apps. The cornerstone of the refreshed production studio
is a 70-by-14-foot LED wall that creates an augmented reality
experience for GO users at home. The new technology enables the GO
team to deliver immersive, studio-like experiences across nine
brands, transforming the production stage from one fitness studio
to the next 4 to 5 times per day in 25 minutes, on average.
“Xponential brands are coveted for their distinct sensory
in-studio experiences and we’re endeavoring to reflect that in the
home or on the go,” said Garrett Marshall, President of Fitness
Streaming for Xponential Fitness. “This new technology - and the
production capabilities it affords - allows us to deliver a digital
experience representative of being in a studio to those without
convenient access.”
With many consumers integrating an at-home component into their
fitness routines since the pandemic began, Xponential GO has been
ramping up its presence and content to allow for Xponential brand
studio members to complement their in-person workouts. Since
officially launching GO in March 2020, Xponential has brought on
more than 25 XPROs, or instructors, to lead its live and on-demand
classes. The XPRO team comes from a variety of health and wellness
backgrounds to give subscribers world-class knowledge, instruction,
and motivation. The team has recorded thousands of pieces of
content, with GO’s library totaling more than 2500 online workout
classes to date.
“We’re very excited to unveil our new GO production studio as we
enter into the next phase of Xponential’s evolution as a public
company,” said Anthony Geisler, CEO of Xponential Fitness. “Our
mission at Xponential is to make boutique fitness and wellness
accessible to everyone, whether in-studio, at home, or on the go,
and this investment in our digital platform and production studio
will allow consumers to experience all nine of our brands in the
same elevated way no matter where they are.”
Designed by the same team of passionate education and fitness
experts who develop Xponential’s in-studio workouts, GO classes
range from 10 to 90 minutes in length, and encompass all fitness
levels, from beginner to advanced. Some classes require equipment,
which can range from blocks or light weights for YogaSix GO to a
rowing machine for Row House GO. New material is added every week
along with a robust schedule of live classes.
GO subscribers also have access to third-party content from
Aaptiv and HyperIce thanks to several partnerships secured last
year. Members of Go365, Zeamo, and Class Pass also have access to
GO content through Xponential’s strategic partnerships with those
brands.
GO subscriptions range from $19.99 to $29.99 a month per
subscription. For more information, visit
www.xponential.com/go.
ABOUT XPONENTIAL FITNESS,
INC.:
Founded in 2017 and headquartered in Irvine, California,
Xponential Fitness, Inc., is a curator of leading boutique fitness
brands across multiple verticals. Through its mission to make
boutique fitness accessible to everyone, the Company has built and
curated a diversified platform of nine boutique fitness brands
spanning across verticals including Pilates, indoor cycling, barre,
stretching, rowing, dancing, boxing, running, and yoga. In
partnership with its franchisees, Xponential Fitness offers
energetic, accessible, and personalized workout experiences led by
highly-qualified instructors in studio locations across 48 U.S.
states and 10 additional countries as of March 31, 2021. Xponential
Fitness' portfolio of brands includes Club Pilates, the nation's
largest Pilates brand; CycleBar, the nation's largest indoor
cycling brand; StretchLab, a concept offering one-on-one and group
stretching services; Row House, a high-energy, low-impact indoor
rowing workout; AKT, a dance-based cardio workout combining toning,
interval and circuit training; YogaSix, the largest franchised yoga
brand; Pure Barre, a total body workout that uses the ballet barre
to perform small isometric movements; STRIDE, a treadmill-based
cardio and strength training concept; and Rumble, a boxing-inspired
full-body workout.
Forward-Looking Statements
This press release contains forward-looking statements that are
based on current expectations, estimates, forecasts and projections
of future performance based on management's judgment, beliefs,
current trends, and anticipated financial performance. These
forward-looking statements include, without limitation, statements
relating to Xponential’s market share in the digital fitness space
and the ability of XSTUDIO to attract current and new GO users.
Forward-looking statements involve risks and uncertainties that may
cause actual results to differ materially from those contained in
the forward-looking statements. These factors include, but are not
limited to, the impact of COVID-19 pandemic on our business and
franchisees; difficulties and challenges in opening studios by
franchisees; the ability of franchisees to generate sufficient
revenues; risks relating to expansion into international market;
and loss or reputation and brand awareness; and other risks as
described in the filings of Xponential with the Securities and
Exchange Commission, including the Quarterly Report on Form 10-Q.
Other unknown or unpredictable factors or underlying assumptions
subsequently proving to be incorrect could cause actual results to
differ materially from those in the forward-looking statements.
Although we believe that the expectations reflected in the
forward-looking statements are reasonable, we cannot guarantee
future results, level of activity, performance, or achievements.
You should not place undue reliance on these forward-looking
statements. All information provided in this press release is as of
today's date, unless otherwise stated, and Xponential undertakes no
duty to update such information, except as required under
applicable law.
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version on businesswire.com: https://www.businesswire.com/news/home/20210916005637/en/
Media Contact: David Robertson, Fishman Public Relations,
drobertson@fishmanpr.com or 847-945-1300
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