NEW YORK, Sept. 23, 2021 /PRNewswire/ -- Reuters, the
world's leading provider of trusted news, insight and analysis,
debuted today its first major global brand campaign, 'The Source'.
The campaign reinforces Reuters unique and vital role as the
leading source for truths about our world.
Created in partnership with brand and customer experience agency
VMLY&R, 'The Source' campaign builds on Reuters 170-year
heritage to emphasize its reputation as one of the world's most
trusted news outlets. Reuters is where the news gets the news, with
a unique model that serves the world's media organizations,
financial professionals via its Refinitiv relationship, and
professional consumers through Reuters.com, Reuters Events and
Reuters Plus, and is the definitive destination for unbiased and
reliable news and information.
Now more than ever, the world is seeking independent, objective
and unbiased reporting. 'The Source' campaign brings Reuters into
the spotlight to demonstrate what has long been its defining
philosophy: to tell all sides of a story but take none. Reuters
delivers fast and reliable information with no bias or agenda, so
readers can make smart decisions and take their next steps with
"Reuters has delivered trusted and unbiased news since 1851,
providing billions of people around the world each day with factual
reporting about the most important global stories. 'The Source'
campaign speaks to this pedigree as well as the evolution of
Reuters and our continuous innovation in how we report and deliver
the news," said Josh London,
Reuters CMO and Head of Reuters Professional. "With the intense
speed at which information travels and the proliferation of
misinformation, people and organizations need a source they can
rely on for the unfiltered truth. 'The Source' squarely tells them
that place is Reuters."
"With 2500 journalists in 200 locations around the world, our
strength spans markets and geographies, delivering the
deep global and local expertise that is uniquely Reuters," said
Alessandra Galloni, Reuters
Editor-in-Chief. "'The Source' campaign puts that unique
value front and center, showcasing what Reuters has been for nearly
two centuries: the place for trusted, unbiased news."
'The Source' campaign, which launches in the UK and U.S.,
utilizes quotation marks in its creative as the universal symbol of
reporting directly from the source. The quotation marks are
employeed to frame the truth at the heart of Reuters reporting,
letting the story speak for itself.
"With journalists in every corner of the world, Reuters truly is
the source for unbiased news and information. We are proud to have
worked with some of the best journalists in the world to bring
authenticity and journalistic authority to the
campaign," added Tamryn
Kerr, Creative Director, VMLY&R London.
Reuters is the world's leading provider
of trusted news, insight and analysis. Founded in 1851, it brings
together world-class journalism, industry expertise and
cutting-edge technology to enable people to make better decisions.
Reuters is committed to the Trust Principles of independence,
integrity and freedom from bias. It delivers unmatched coverage to
the world's news and media organizations and professionals in over
16 languages. Reaching billions of people worldwide every day,
Reuters is the essential source of business and world news,
delivering with unparalleled speed, reliability and accuracy.
VMLY&R is a global brand and
customer experience agency that harnesses creativity, technology,
and culture to create connected brands. Named a Leader in the
Gartner Magic Quadrant for Global Marketing Agencies for five
consecutive years, VMLY&R is made up of more than 12,000
employees worldwide with principal offices in Kansas City, New
York, Detroit, London, São
Paulo, Shanghai, Singapore and Sydney. The agency is behind award-winning
campaigns for blue chip client partners including
Colgate-Palmolive, Danone, Dell, Ford, Intel, New Balance, Pfizer
and Wendy's. For more information, visit www.vmlyr.com. VMLY&R
is a WPP company (NYSE:
Senior Director, Communications
View original content to download