WPP Wins Industry’s Most Creative Company at Cannes Lions
June 25 2021 - 8:20AM
Business Wire
WPP (NYSE: WPP) was today named the most creative company of the
year at the Cannes Lions International Festival of Creativity.
WPP agencies collected a total of 190 Lions, including a
Titanium Lion, 12 Grand Prix, 28 Gold, 57 Silver and 92 Bronze,
with winners representing 38 different countries.
The award is based on the accumulated points total from agencies
within each holding company. It is the first time that WPP has won
the Holding Company of the Year award since 2017, and reflects
investment in creative talent as part of WPP’s strategy for
growth.
Ogilvy was the standout performer, with eight Grand Prix and a
Titanium Lion for work including Stevenage Challenge (DAVID) and
Moldy Whopper (DAVID and INGO) for Burger King; Courage is
Beautiful for Dove (the moving tribute to front-line workers
featuring the faces of healthcare professionals, etched with the
marks from long hours in protective equipment); and Naming the
Invisible by Digital Birth Registration for Telenor Pakistan.
WPP winners and shortlisted entries came from every part of the
company, and from across its agencies. AKQA’s H&M Looop, a
pioneering in-store recycling system designed to inspire a more
sustainable approach to clothing among consumers, picked up a Grand
Prix for Design, as did Superunion’s stunning work for sustainable
packaging brand Notpla. VMLY&R’s ingenious I Am for Starbucks,
which created a safe space for trans people in Brazil to have their
names legally changed, was awarded the Glass Lion for Change.
Degree Inclusive by Wunderman Thompson for Unilever, the adaptive
deodorant for people with upper limb disabilities or visual
impairment, was an Innovation Grand Prix winner.
Mark Read, CEO of WPP, said: “A huge thank you to all our
amazing people, agencies and clients, who are the ones who earned
this accolade. What so many of the winners at this year’s Cannes
had in common was a commitment to harnessing the power of
creativity to bring about change for the better in the world. My
ambition for WPP is that we are known as the world’s most creative
organisation, and one that uses its creativity to build better
futures for our people, planet, clients and communities. Becoming
the most creative company in our industry is a good place to
start.”
Rob Reilly, Global Chief Creative Officer of WPP, said:
“The past 18 months have been the most challenging of our lives.
But we will look back on them as the time when creativity shined
the brightest. Winning most creative company of the year is a
culmination of so many hours of tireless work from over 100,000 WPP
people, fearless brand marketers and brilliant production partners.
I am so proud to be a part of an industry that stepped up when the
world needed creativity the most and the company that led the
way.”
About WPP
WPP is a creative transformation company. We use the power of
creativity to build better futures for our people, planet, clients
and communities. For more information, visit www.wpp.com.
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Niken Wresniwiro, Niken.Wresniwiro@wpp.com Martina Suess,
Martina.Suess@wpp.com
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