NEW YORK, July 17, 2019 /PRNewswire/ -- Michael
Houston, Worldwide CEO of Grey Group, today announced that
Cory Berger is joining Grey as its
first Worldwide Chief Marketing Officer.
In this new position, Berger will be responsible for driving
Grey's growth across the global network. He will lead the
planning, development and execution of the agency's marketing,
reputation management and multinational new business efforts.
The goal of this comprehensive, integrated effort is to communicate
Grey's "Famously Effective" brand story and capabilities to all key
audiences, internally and externally.
Michael Houston said, "We've
established this new position to advance Grey's borderless way of
working in order to seize new growth opportunities on a global
basis. Cory is a highly-respected marketer with his finger on
the pulse of what clients are looking for. I'm confident he
will make our team even more strategic and aggressive in the hunt,
energetic in marshalling our resources and focused on becoming a
winning organization every time out."
Cory Berger: A Track Record of
Growth and Success
Cory Berger joins Grey from
award-winning independent creative agency, Pereira O'Dell. Over the past six years,
as Managing Director, he established, built and successfully led
their New York operation.
Berger played the key role in forging partnerships with brands
including Fox Sports, MINI, Realtor.com, General Mills, Blue Apron,
Memorial Sloan Kettering, Reebok, Jet.com (part of Walmart),
Timberland, New Era and the NBA. Under his leadership, the
office achieved six years of consecutive growth, increasing
top-line revenue by nearly 40% alone in 2018. He is a big believer
in the power of creativity, and in recent years his office has won
numerous industry awards including multiple Cannes Lions, Effies,
D&ADs, Emmys, Clios and the Sundance Film Festival. He was
named to the prestigious Ad Age "40 Under 40" list in 2016.
Earlier in his career, Berger served as Vice President of
Business Development & Client Service at Noise, a
millennial-focused digital innovation shop that was Facebook's
first agency. He has also held a top post at Momentum, the
leading sports and entertainment experiential agency. He
began his career at Havas in New
York and also worked in strategy at Mother.
Cory Berger said, "I've long
admired the Grey brand and its history of 'Famously Effective'
work. Its singular focus of using creativity to solve
business problems is one that I believe has never been more
relevant and needed. As I talked with Michael and his team
about their vision to create the next generation of Grey, it became
clear this opportunity was too awesome to pass up."
This marks another key investment Michael Houston has made to enhance Grey's
creativity and growth. Recently, Javier Campopiano joined as Chief Creative
Officer, Grey Europe & Global Clients; Adrian Rossi joined Grey London as Creative
Chairman and Bernardo Romero joined
Grey New York as Executive Creative Director, Health &
Wellness, all new positions.
About Grey
Grey is the advertising network of Grey Group, which ranks among
the largest global communications companies. Its parent
company Is WPP (NYSE: WPP). Under the banner of "Grey Famously
Effective Since 1917" the agency serves a blue-chip roster of many
of the world's best known companies: Procter & Gamble,
GlaxoSmithKline, Kellogg's, Pfizer, Canon, Marriott Hotels &
Resorts, Nestle, Lindt, Applebee's and T.J. Maxx. In recent
years, Grey has been named ADWEEK'S "Global Agency of the Year"
twice; ADVERTISING AGE's "Agency of the Year" and CAMPAIGN
magazine's "Global Network of the Year" in recognition of its
creative and business performance (www.grey.com)
Contact: Owen J. Dougherty,
212-546-2551, owen.dougherty@grey.com
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SOURCE Grey