Thomas Bunn Joins BCW to Lead U.S. Consumer Marketing Practice
October 30 2018 - 10:47AM
Business Wire
Bunn Will Also Oversee Integrated Services
in the U.S.
BCW (Burson Cohn & Wolfe), a leading global communications
agency, today announced that Thomas Bunn has joined as Executive
Vice President, Global Brand and Integrated Solutions. Bunn will be
responsible for leading and growing BCW’s consumer practice and
integrated services in the U.S.
“Thomas Bunn has a deep understanding of the impact integrated
communications solutions have on clients in the consumer space and
across all sectors,” said Chris Foster, President, North America,
BCW. “His experience will be critical to our continued success in
delivering integrated programs that produce powerful results for
clients. I look forward to him further strengthening our renowned
consumer business and sharing his expertise across all of our
practices.”
Bunn joins BCW from Zeno Group, where he spent nearly six years,
most recently as Managing Director, New York, overseeing a team of
more than 70 consumer, healthcare, corporate and digital
communications practitioners. During his tenure, Bunn built a
creative production team in New York and drove the expansion of the
firm’s digital capabilities. He also built a team of data analysts,
structured data engineers and programmers, and partnered with the
head of analytics to develop a data-driven approach to
storytelling, achieving greater business impact for clients through
advanced analytics, content optimization and earned media
attribution. Bunn has experience serving clients across a broad
range of industries, including consumer technology, CPG, hotels and
resorts, media service providers, spirits, telecommunications and
tourism.
Earlier in his career, Bunn was Vice President, Strategic
Planning with Ketchum Public Relations in New York. Before that he
led Mission Media US, the U.S. arm of Mission Media UK which he
co-founded in London. He began his career with Freud Communications
in London.
Added Bunn, “BCW represents some of the world’s most iconic
brands across every industry. I am excited to join this dynamic
team that is so committed to exceeding expectations and driving
powerful results for clients, and I look forward to adding to its
already stellar integrated capabilities.”
About BCW
BCW is one of the world’s largest full-service global
communications agencies. Founded by the merger of Burson-Marsteller
and Cohn & Wolfe, BCW delivers digitally and data-driven
creative content and integrated communications programs grounded in
earned media and scaled across all channels for clients in the B2B,
consumer, corporate, crisis management, CSR, healthcare, public
affairs and technology sectors. BCW is a part of WPP (NYSE: WPP),
the world leader in communications services. For more information,
visit www.bcw-global.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20181030005722/en/
Media:Catherine Sullivan,
212-798-9501Catherine.Sullivan@bcw-global.com
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