WPP Integrates US Health Offering with Agency Brands
October 24 2018 - 8:00AM
Business Wire
WPP (NYSE: WPP) today announced plans to create a simpler, more
flexible offer for its healthcare clients by integrating its
specialist health networks into major agency brands in the United
States.
In the US, the Sudler network will combine with VMLY&R,
creating VMLY&R Health. Ogilvy CommonHealth will join Ogilvy,
creating Ogilvy Health. ghg will join Wunderman, as part of
Wunderman Health. Grey and J. Walter Thompson will continue to
provide their existing integrated health offers.
The new approach marries deep health expertise with creative
technology and data firepower, underlining WPP’s commitment to
health and to fully integrated solutions that help clients grow
their business and transform for the future.
The integration process is underway and will be completed in the
first half of 2019. WPP Health & Wellness, the “sub-holding
company” that currently houses WPP’s specialist health networks,
will be retired. Mike Hudnall, currently CEO of WPP Health &
Wellness, will lead a new, flexible health practice that better
mobilizes WPP’s capabilities for the benefit of clients. He reports
to WPP CEO Mark Read.
Claire Gillis, currently CEO of WPP Health & Wellness
International, will continue to lead WPP’s international specialist
healthcare businesses which will remain unchanged as a consolidated
offering of ghg, Sudler and Ogilvy HealthWorld to meet local client
and market needs.
Mark Read said: “Health is an important and expanding sector for
WPP. Our new healthcare offering is another step in our evolution
as we create a simpler WPP that integrates the full power of our
company for clients.”
Mike Hudnall said: “Integrating our capabilities with the agency
brands and operating as a practice will allow us to bring greater
impact and flexibility to our clients in the health sector. The new
structure offers clients increased strategic partnership and a
simple way to access the largest pool of health specialists in the
world.”
About WPP
WPP is the world leader in communications services. The company
provides a comprehensive range of services including digital,
ecommerce and shopper marketing; advertising and media investment
management; data investment management; public relations and public
affairs; brand consulting; health and wellness communications; and
specialist communications. www.wpp.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20181024005428/en/
USKevin McCormack, +1 212 632
2239kevin.mccormack@wpp.comorEMEANiken Wresniwiro, + 44 207 408
2204niken.wresniwiro@wpp.com
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