Mars, Incorporated and WWE (NYSE: WWE) today announced an
expansion of their long-standing partnership for 2020 in which
SNICKERS® will once again serve as the exclusive presenting partner
of WrestleMania, one of the largest sports and entertainment events
in the world. The partnership marks the brand’s fifth consecutive
year as presenting sponsor of WrestleMania, which takes place
Sunday, April 5, 2020, at Raymond James Stadium in Tampa, Florida,
and will stream live around the world at 7 p.m. Eastern on WWE
Network, WWE’s award-winning streaming service.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200309005303/en/
MARS AND WWE® EXPAND LONG-TERM
PARTNERSHIP (Photo: Business Wire)
The expanded partnership will include three pieces of custom
creative featuring WWE Superstars promoting the new SNICKERS “Fix
the World” campaign. In the videos, the Superstars find their
unique daily annoyances are solved after SNICKERS has fixed the
world. The spots will air in WWE’s flagship TV programs beginning
March 23 on “Monday Night Raw” on USA Network and March 27 during
“Friday Night SmackDown” on FOX. The third spot will air during
WrestleMania on WWE Network.
“Our partnership has historically shown the power of SNICKERS to
satisfy when WWE Superstars are hungry, and now we’re taking it to
the next level by fixing things in their daily lives that are out
of sorts,” said Josh Olken, Brand Director, SNICKERS. “We’re
excited to be back for the fifth year as the presenting sponsor of
Wrestlemania as we find new and relevant ways to provide
satisfaction to the WWE’s passionate fan base.”
“We are proud to partner with Mars Wrigley for the fifth
consecutive year and incorporate WWE Superstars’ larger-than-life
personalities into the next evolution of the popular SNICKERS
campaign,” said John Brody, WWE Executive Vice President, Global
Head of Sales & Partnerships. “Our long-term partnership
illustrates WWE’s unique ability to connect with fans across our
global platforms and deliver valuable exposure for blue-chip
brands.”
The partnership includes SNICKERS brand presence at WrestleMania
Axxess, WWE’s five-day, interactive fan festival at the Tampa
Convention Center, plus custom digital and social content
sponsorships on WWE.com and WWE’s YouTube channel, which is the No.
1 most-viewed sports channel and No. 5 most-viewed channel in the
world. SNICKERS will also serve as a promotional partner of WWE’s
“Extreme Rules” pay-per-view event in July 2020, and for the third
consecutive year will be supported by a nationwide retail program
available at all Dollar General stores to support the sale of
co-branded WWE SNICKERS bars. The bars will be available mid-March
through mid-April, while supplies last.
WWE’s expanded partnership with Mars will also highlight
SKITTLES® as the presenting partner of WWE’s “Hell in a Cell”
pay-per-view event in October 2020. SKITTLES will be prominently
featured as part of cross-platform media assets promoting “Hell in
a Cell” and will collaborate with WWE on production of a co-branded
custom integration that will air in the telecast. Additional
partnership activations will be unveiled in the coming months.
About Mars, Incorporated
Mars is a family-owned business with more than a century of
history making diverse products and offering services for people
and the pets people love. With more than $35 billion in sales, we
produce some of the world's best-loved brands: M&M's®,
SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®,
WHISKAS®, IAMS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS
DRINKS and COCOAVIA®. Alongside our consumer brands, we proudly
take care of half of the world's pets through our nutrition, health
and services businesses such as Banfield Pet Hospitals™,
BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™.
Headquartered in McLean, VA, Mars operates in more than 80
countries. The Mars Five Principles – Quality, Responsibility,
Mutuality, Efficiency and Freedom – inspire its more than 100,000
Associates to create value for all its partners and deliver growth
they are proud of every day. For more information about Mars,
please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn,
Instagram and YouTube.
About WWE
WWE, a publicly traded company (NYSE: WWE), is an integrated
media organization and recognized leader in global entertainment.
The company consists of a portfolio of businesses that create and
deliver original content 52 weeks a year to a global audience. WWE
is committed to family-friendly entertainment on its television
programming, pay-per-view, digital media and publishing platforms.
WWE’s TV-PG, family-friendly programming can be seen in more than
800 million homes worldwide in 28 languages. WWE Network, the
first-ever 24/7 over-the-top premium network that includes all live
pay-per-views, scheduled programming and a massive video-on-demand
library, is currently available in more than 180 countries. The
company is headquartered in Stamford, Conn., with offices in New
York, Los Angeles, London, Mexico City, Mumbai, Shanghai,
Singapore, Dubai, Munich and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at
wwe.com and corporate.wwe.com. For information on our global
activities, go to http://www.wwe.com/worldwide/.
Trademarks: All WWE programming,
talent names, images, likenesses, slogans, wrestling moves,
trademarks, logos and copyrights are the exclusive property of WWE
and its subsidiaries. All other trademarks, logos and copyrights
are the property of their respective owners.
Forward-Looking Statements: This
press release contains forward-looking statements pursuant to the
safe harbor provisions of the Securities Litigation Reform Act of
1995, which are subject to various risks and uncertainties. These
risks and uncertainties include, without limitation, risks relating
to: entering, maintaining and renewing major distribution and event
agreements; WWE Network (including the risk that we are unable to
attract, retain and renew subscribers); our need to continue to
develop creative and entertaining programs and events; the
possibility of a decline in the popularity of our brand of sports
entertainment; the continued importance of key performers and the
services of Vincent K. McMahon; possible adverse changes in the
regulatory atmosphere and related private sector initiatives; the
highly competitive, rapidly changing and increasingly fragmented
nature of the markets in which we operate and greater financial
resources or marketplace presence of many of our competitors;
uncertainties associated with international markets including
possible disruptions and reputational risks; our difficulty or
inability to promote and conduct our live events and/or other
businesses if we do not comply with applicable regulations; our
dependence on our intellectual property rights, our need to protect
those rights, and the risks of our infringement of others’
intellectual property rights; the complexity of our rights
agreements across distribution mechanisms and geographical areas;
potential substantial liability in the event of accidents or
injuries occurring during our physically demanding events
including, without limitation, claims alleging traumatic brain
injury; large public events as well as travel to and from such
events; our feature film business; our expansion into new or
complementary businesses and/or strategic investments; our computer
systems and online operations; privacy norms and regulations; a
possible decline in general economic conditions and disruption in
financial markets; our accounts receivable; our indebtedness
including our convertible notes; litigation; our potential failure
to meet market expectations for our financial performance, which
could adversely affect our stock; Vincent K. McMahon exercises
control over our affairs, and his interests may conflict with the
holders of our Class A common stock; a substantial number of shares
are eligible for sale by the McMahons and the sale, or the
perception of possible sales, of those shares could lower our stock
price; and the volatility of our Class A common stock. In addition,
our dividend is dependent on a number of factors, including, among
other things, our liquidity and historical and projected cash flow,
strategic plan (including alternative uses of capital), our
financial results and condition, contractual and legal restrictions
on the payment of dividends (including under our revolving credit
facility), general economic and competitive conditions and such
other factors as our Board of Directors may consider relevant.
Forward-looking statements made by the Company speak only as of the
date made and are subject to change without any obligation on the
part of the Company to update or revise them. Undue reliance should
not be placed on these statements. For more information about risks
and uncertainties associated with the Company’s business, please
refer to the “Management’s Discussion and Analysis of Financial
Condition and Results of Operations” and “Risk Factors” sections of
the Company’s SEC filings, including, but not limited to, our
annual report on Form 10-K and quarterly reports on Form 10-Q.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200309005303/en/
Mars Media Contact Meaghan
Levenstein 312-988-2126 MLevenstein@webershandwick.com
WWE Media Contact Mead Rust
203-352-1084 Mead.Rust@wwecorp.com
Investor Contact Michael Guido, CFA
203-352-8779 Michael.Guido@wwecorp.com
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