The collaboration will result in greater
choice for how Albertans shop and pay online and in-store
TORONTO, July 20, 2020 /CNW/ - Visa Canada and ATB
Financial (ATB), the leading Alberta-based financial institution, today
announced the launch of Visa Debit for ATB's customers, expanding
ATB's business across the province. Utilizing Visa's brand, scale
and global acceptance footprint, ATB joins a growing list of
financial institutions working with Visa to offer their customers a
better way to pay, using Visa's industry-leading debit
capabilities.
ATB's launch of Visa Debit will provide Albertans with a new way
to pay online or internationally in-store at thousands of
retailers, in more than 200 countries and territories around the
world, using funds directly from their bank accounts.
"We are excited to work with ATB Financial to deliver more
choice, flexibility and security to consumers through access to
Visa's leading debit capabilities," said Stacey Madge, country manager and president,
Visa Canada. "Customers of ATB can now have greater control over
how they spend with Visa Debit, accepted by millions of merchants
worldwide, with the continued assurances of the exceptional service
they have come to expect from ATB."
The new ATB debit card for consumers is now available across all
branches and agencies.
"Collaborating with Visa means we can bring ATB Financial's
customers a new way to simplify their banking and shopping
experience," said Chris Turchansky,
ATB's Chief Experience Officer. "ATB is committed to delivering the
Visa Debit payment option to Albertans, for online and
international purchases with funds directly from their bank
account, providing increased convenience, choice and
accessibility."
Purchases made with the ATB Visa Debit will be processed over
Visa's network, providing the protection of Visa's multiple layers
of security, helping to reduce risk through continuous fraud
monitoring and Visa Secure technology. Cardholders can shop online
with confidence with Visa Zero Liability where consumers do not pay
for fraudulent transactionsi.
Visa Debit is accepted at more than 1.5 million online merchants
in Canada – more than any other
payments network – and at more than 55 million international
retailers that accept Visa. With Visa Debit, you can enjoy the
freedom of shopping online and paying for subscriptions and
recurring bills, all directly from your bank account. You can also
use Visa Debit as your preferred card-on-file on popular rideshare,
online shopping, and food delivery apps.
About Visa Inc.
Visa Inc. (NYSE: V) is a world leader
in digital payments. Our mission is to connect the world through an
innovative, reliable and secure payment network – enabling
individuals, businesses and economies to thrive. Our advanced
global processing network, VisaNet, provides secure and reliable
payments around the world, and is capable of handling more than
65,000 transaction messages a second. The company's relentless
focus on innovation is a catalyst for the rapid growth of connected
commerce on any device, and a driving force behind the dream of a
cashless future for everyone, everywhere. As the world moves from
analog to digital, Visa is applying our brand, products, people,
network and scale to reshape the future of commerce.
About ATB Financial
With $55.8 billion in
assets, ATB Financial is an Alberta-built financial institution that is a
catalyst for economic growth in our province. We got started in
1938 to help Albertans through tough economic times and are still
the only financial institution in more than 100 Alberta
communities. ATB's more than 5,000 team members love to deliver
exceptional experiences to nearly 777,000 customers in our 175
branches, 139 agencies, 24-hour Client Care Centre, four
entrepreneur centres, or through our digital banking options.
Everything we do is focused on how we can serve Albertans—from
providing expert advice and supporting entrepreneurs to helping
Albertans buy a home and grow their wealth.
i Not
applicable to anonymous Visa Prepaid, Corporate and Commercial
cards. Requires keeping account and PIN safe. Other conditions and
restrictions apply. For details, refer to your issuer
cardholder documentation.
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SOURCE Visa Canada