SPRINGDALE, Ark., Sept. 9, 2021 /PRNewswire/ -- Tyson Foods
(NYSE:TSN), one of the world's leading protein producers, is taking
on the $1 billion kids refrigerated,
pre-packaged snack category with a new kids snack - Hillshire
Farm® SNACKED! Building upon its powerhouse
portfolio of protein brands and success in adult snacking,
Hillshire Farm SNACKED! will give parents a versatile,
on-the-go snack pack made with quality, trusted ingredients – made
just for kids.
More than 76% of people, including children, eat two or more
snacks every day. And when it comes to snack purchases for their
kids, parents look for high quality, ease of preparation and use,
and taste. Hillshire Farm SNACKED! uniquely delivers on all
these elements in one delicious snack pack.
"Protein snacks are one of the most popular snack foods
consumed, and we know protein helps keep kids full, making it an
ideal component of a snack. Hillshire Farm SNACKED! is an
easy, portable and delicious snack that fits in with today's
parents' and kids' on-the-go lifestyle," said Noelle O'Mara, Tyson Foods' Group President. "As
a leader in protein and snacking, we saw a clear opportunity for a
versatile, great-tasting, kid-focused snack – and that's exactly
what Hillshire Farm SNACKED! delivers."
Snacking Authority
Tyson Foods' entry into kids
snacking combines the consumer trust earned through quality
products from Hillshire Farm, a brand parents feel good
about serving, with its category leadership from its snacking
portfolio. In recent years, the company has invested in its protein
snack products, from namesake brands like Tyson®
and Jimmy Dean® to
Hillshire® Snacking, the elevated adult
snack brand launched in 2016. With 20% year-over-year growth since
2017, Hillshire Snacking is outpacing the competitors
with its #1 selling adult combo item since 2018.
Hillshire Farm SNACKED! Details
Hillshire
Farm® SNACKED! provides a "poppable" protein pack
complete with three bite-sized components that pair the signature
flavors of Hillshire Farm meats with savory cheeses and a
treat.
"The reality of kids' lunches today is that parents are serving
a collection of snacks – versus a main dish, like a sandwich and
sides," said O'Mara. "With Hillshire Farm SNACKED! we
saw an opportunity to create a product that fits this reality – a
lightweight grab-and-go snack pack that delivers quality, taste
and, most importantly, is made with components we know kids
love."
Hillshire Farm SNACKED! comes as a two-pack that can
be easily split for kids to take on the go or added to lunch bags
and provides a good source of protein and calcium. Available
in four kid-appealing flavor varieties, the snack packs can be
found in the refrigerated aisle of select retailers nationwide:
- Pepperoni with Confetti Cake Bites and Mini String Cheese
- Pepperoni with Brownie Bites and Monterey Jack Cheese
- Salami with Mini Chocolate Covered Pretzel Rods and Monterey
Jack Cheese
- Turkey with Chocolate Chip
Cookies and Cheddar Cheese
For more information visit www.hillshirefarm.com and follow
@hillshirefarm on Facebook, Twitter, and Instagram.
About Hillshire
Farm® Brand
Hillshire Farm brand has been providing quality meat
products since 1934. Our products are versatile, easy to use and
are available in convenient stay-fresh packaging in a variety of
cuts, sizes and flavors. The Hillshire
Farm portfolio includes Hillshire
Farm lunchmeats, Hillshire Farm Smoked
Sausage, Hillshire Farm Link Sausage, Hillshire
Farm Lit'l Smokies cocktail links and
kids poppable snack pack Hillshire Farm
SNACKED! Visit www.hillshirefarm.com for additional
information.
About Tyson Foods
Tyson Foods, Inc. (NYSE: TSN) is one of the world's largest food
companies and a recognized leader in protein. Founded in 1935 by
John W. Tyson and grown under three
generations of family leadership, the company has a broad portfolio
of products and brands like Tyson®, Jimmy Dean®, Hillshire
Farm®, Ball Park®, Wright®, Aidells®,
ibp®, and State Fair®. Tyson Foods innovates
continually to make protein more sustainable, tailor food for
everywhere it's available and raise the world's expectations for
how much good food can do. Headquartered in Springdale, Arkansas, the company has 139,000
team members. Through its Core Values, Tyson Foods strives to
operate with integrity, create value for its shareholders,
customers, communities and team members and serve as a steward of
the animals, land and environment entrusted to it.
Visit TYSONFOODS.COM to learn more.
CATEGORY: IR, Newsroom
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SOURCE Hillshire Farm Brand