Tyson Foods Launches Pact® Brand Refrigerated Snack Bites with Functional Benefits
September 18 2019 - 1:00PM
Tyson Foods, Inc. (NYSE: TSN) today launched a new line of
functional refrigerated protein snacks under its new brand, Pact®,
created to help people harness the natural benefits of food.
Developed by the company’s team of nutrition and culinary
experts, Pact® Snack Bites are expected to tap into a growing
functional food market projected to reach $100 billion in the U.S.
by 20251. Functional foods have potential to offer positive effects
on health and wellness and can help people fill gaps in
nutrition.
Pact Snack Bites are literally packed with nutrition. Made with
real fruits and nuts, they have 10-plus wholesome ingredients per
serving and contain ingredients like kombucha, matcha and turmeric.
At a time when interest in fewer ingredients on a label has gained
attention, Pact has more – which means more purposeful nutrition in
each bite.
Pact products are also a good source of protein and include live
probiotic cultures, prebiotic fiber and collagen protein. Research
continues to confirm the importance of gut health in overall health
and well-being, and the fiber, prebiotics and probiotics in Pact
Snack Bites are important contributors.
“Consumers are looking for delicious, convenient foods to
deliver essential protein and other functional benefits,” said
Noelle O’Mara, Group President of Prepared Foods for Tyson Foods.
“As one of the largest food companies in the world and a leader in
protein, we are in a strong position to capture that demand as we
continue to innovate with exciting new products like Pact.”
Sixty-five percent of people are seeking foods with functional
benefits2 while the number of snacking occasions continues to
increase as the lines between breakfast, lunch and dinner
blur. “We are innovating at the intersection of these
trends,” said O’Mara, “giving consumers more convenient, nutritious
snack options.”
A snack crafted to be “full of good”
Pact® Snack Bites are available in four varieties using an array
of ingredient combinations created to deliver both flavor and
function:
- Gut Instinct – Cranberry + Kombucha Probiotic Snack
Bites – Made with green banana flour, cranberries and
kombucha for a fruity and tart flavor. Benefits include 1 billion
live cultures, 3g prebiotics, 9g protein and 4g fiber.
- Gut Ahead – Turmeric + Ginger Prebiotic Snack Bites
– Made with green banana flour, ginger and turmeric for a
savory and spice-forward flavor. Benefits include 1 billion live
cultures, 3g prebiotics, 8g protein and 4g fiber.
- Vibe On – Mint Matcha + Blueberry Energizing Snack
Bites – Made with wild blueberries, peppermint oil and
matcha for an aromatic and slightly sweet flavor. Benefits include
1000mg omega-3, 55mg magnesium, 9g protein and 3g fiber.
- Glow With It – Cocoa + Coconut Collagen Snack Bites
– Made with coconut flakes, cocoa and collagen protein for
a rich, yet sweet flavor. Benefits include 750mg omega-3, 950mg
grape seed oil, 10g protein and 3g fiber.
Pact® products do not contain artificial flavors, and while they
are refrigerated to maintain freshness and functionality, they can
be enjoyed without refrigeration for up to a week. All four
varieties offer a good source of protein.
Go-to-Market Approach
Pact Snack Bites will debut with a campaign on Indiegogo, a
crowd-funding platform the Pact brand team is leveraging to test
its product before broader roll-out. The campaign invites
Indiegogo’s early adopter community and brand advocates to try the
product and provide real-time feedback.
“Pact is part of our disruptive innovation model to create,
iterate and bring products to market faster,” said O’Mara. “It’s
also part of our multi-dimensional approach to innovation which
includes creating food that is fresh and less processed, in
flexible forms that fit seamlessly into consumers’ lives, and that
is functional with important health and well-being benefits.”
Other recent product innovations from the company include Raised
and Rooted® plant-based nuggets and blended burgers and Aidells®
Blends meatballs and sausages made with ancient grains and other
ingredients. These join other category game-changers like
Hillshire® Snacking premium small plates, and Jimmy Dean® Delights®
Egg’wich breadless breakfast sandwiches and protein Breakfast
Bowls.
For more information on Pact Snack Bites, visit
https://www.pactfoods.com/ or follow on social at @eatpact.
About Tyson Foods Tyson Foods, Inc. (NYSE: TSN)
is one of the world’s largest food companies and a recognized
leader in protein. Founded in 1935 by John W. Tyson and grown under
three generations of family leadership, the company has a broad
portfolio of products and brands like Tyson®, Jimmy Dean®,
Hillshire Farm®, Ball Park®, Wright®, Aidells®, ibp®, and State
Fair®. Tyson Foods innovates continually to make protein more
sustainable, tailor food for everywhere it’s available and raise
the world’s expectations for how much good food can do.
Headquartered in Springdale, Arkansas, the company has 121,000 team
members. Through its Core Values, Tyson Foods strives to operate
with integrity, create value for its shareholders, customers,
communities and team members and serve as a steward of the animals,
land and environment entrusted to it. Visit WWW.TYSONFOODS.COM
___________________________________1 Zion research2 Kerry
Ingredients on Proactive Health, white paper 2018
Contact: Susan WasselTyson Foods312-614-8658
Category: IR, Newsroom
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/81824d3f-d870-44f0-9ddd-2e0dec83ef29
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