Tyson Foods Partners with Grupo Vibra to Continue its Global Growth Strategy
August 30 2019 - 6:55AM
As part of its global growth strategy, Tyson Foods, Inc. (NYSE:
TSN) has reached an agreement to invest in the foods division of
Grupo Vibra (“Vibra Foods”), a Brazilian producer and exporter of
poultry products. Once completed, the deal will give Tyson Foods
more flexibility in serving customers in key global markets. Terms
of the agreement were not disclosed, and the transaction is still
subject to approval by Brazilian regulators.
“This investment will enable us to access poultry supplies in
Brazil to meet the growing needs of Brazilian customers and of
priority demand markets in Asia, Europe and the Middle East,” said
Donnie King, group president, international & chief
administration officer for Tyson Foods. “It’s part of our strategy
to develop a more flexible supply chain and mitigate the volatility
of our previous model, which relied primarily on U.S. exports.”
Since last year, Tyson Foods has expanded its global presence
through the acquisition of Keystone Foods, which includes
operations in China, South Korea, Malaysia, Thailand and Australia,
and BRF’s poultry businesses in Thailand and Europe. Grupo Vibra
currently serves customers in Brazil as well as more than 50
countries around the world.
“This agreement is the result of the mutual trust between our
two companies and the goal of both companies to expand globally,”
said Flavio Sergio Wallauer, chairman of the board for Grupo Vibra.
“We also both believe in the importance of constantly adding value
to our products. For us, this includes continuing to grow, innovate
and strengthen the position of our brands, Nat and Avia.”
Over the next five years, it is estimated that nearly 98 percent
of protein consumption growth will happen outside the U.S. “That’s
why we’re growing our business outside the U.S.,” said King. “As
the world population continues to grow, Tyson will grow with
it.”
Tyson Foods currently generates $7 billion in international
sales annually. This includes $5 billion in U.S. export sales and
about $2 billion in in-country revenues.
“Tyson will add know-how and new business opportunities to speed
up our growth,” said Gerson Luís Müller, CEO of Grupo Vibra. “This
partnership will be important to further develop our businesses in
Brazil and foreign markets, granting access to new technologies and
investments mainly in R&D. We will capitalize on a global
distribution network to reach new markets. We trust that this
agreement will strongly contribute to improve the quality of our
services, adding new products to our portfolio offered to clients
and consumers.” As part of the agreement, Grupo Vibra will spin-off
its genetics multiplication business, Agrogen, into a separate
company.
About Grupo Vibra Grupo Vibra is one of the
leading Brazilian Poultry producers, with more than 50 years of
experience in the business. Vibra operates in the production and
commercialization of chicken protein with the brands Nat and Avia.
Its facilities include hatcheries, laboratories, farms, feed
factories and slaughterhouses, serving the Brazilian market and
more than 50 countries around the world. It is headquartered in
Montenegro, South of Brazil, having operations in Paraná and Minas
Gerais states, as well as a business unit in Dubai. With 18
production units, more than 4,000 employees, Vibra has a network of
about 700 integrated producer families. In 2018 the company
inaugurated the Vibra Innovation Center (CIV) in Montenegro,
considered the first product research and development center of its
segment in the South region of Brazil. Visit www.vibra.com.br and
www.somosnat.com.br.
About Tyson FoodsTyson Foods, Inc. (NYSE: TSN)
is one of the world’s largest food companies and a recognized
leader in protein. Founded in 1935 by John W. Tyson and grown under
three generations of family leadership, the company has a broad
portfolio of products and brands like Tyson®, Jimmy Dean®,
Hillshire Farm®, Ball Park®, Wright®, Aidells®, ibp® and State
Fair®. Tyson Foods innovates continually to make protein more
sustainable, tailor food for everywhere it’s available and raise
the world’s expectations for how much good food can do.
Headquartered in Springdale, Arkansas, the company had 121,000 team
members at September 29, 2018. Through its Core Values, Tyson Foods
strives to operate with integrity, create value for its
shareholders, customers, communities and team members and serve as
a steward of the animals, land and environment entrusted to it.
Visit www.tysonfoods.com.
Media Contacts Worth Sparkman | Tyson Foods,
Inc. | worth.sparkman@tyson.com | 479-290-6358Martha Becker |
Martha Becker Comunicação Corporativa| martha@marthabecker.com.br|
(51) 3029-7471
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