Rocketer and TransUnion Announce Data Collaboration to Maximize High-Quality Customers for Insurance Providers
December 12 2023 - 8:00AM
Rocketer, a performance marketing company with proprietary media
delivery technology, and TransUnion (NYSE: TRU), today announced
the launch of Rocketer Powered By TruAudience, a data collaboration
designed to supercharge how insurance companies identify high-value
prospects and move them through the sales funnel. Rocketer’s
proprietary technology combined with TransUnion’s TruAudience
capabilities provide insurance companies with lookalike audience
data to drive increased revenue per user and improved return on ad
spend.
Rocketer Powered By TruAudience recently completed a digital
advertising campaign that delivered unprecedented results for a
US-based life insurance company. Rocketer used revenue per customer
and return on ad spend as the basis for lookalike data, instead of
metrics like completing an application or requesting a quote. By
utilizing TruAudience data on household income, credit scores, and
privacy-first identity resolution, Rocketer identified high-quality
prospects and served them ads on social media, reaching an audience
that was not only more likely to convert, but had greater potential
to turn into high-value customers. This implementation delivered,
on average, an additional $265 dollars per policy sold in revenue –
reaching a peak of an additional $620 per new customer – compared
to leads that were acquired without using TransUnion data.
“As the data landscape evolves, we need a partner to help us
reach high-value audience targets. TransUnion has been instrumental
in providing the data collaboration that accomplished our client’s
marketing goals,” said Dan Thut, COO at Rocketer. “Rocketer Powered
By TruAudience combines Rocketer’s performance marketing
capabilities with TruAudience’s identity graph to attract more
customers at an increased lifetime value, which optimized our
client’s return on marketing spend. This is just the beginning of
our work together, and we’re confident that we can deliver
meaningful results for other companies that are looking to reach
high-value prospects.”
Rocketer Powered By TruAudience connects to a client’s CRM, and
then combines that information with demographic and behavioral
data, to better analyse, optimise, and maximise campaign
performance, in ways that are just not possible using native Meta
audiences alone. TransUnion data is added to ensure privacy-first
identity resolution, along with household income and credit score
to create a high-value lookalike audience. This holistic picture of
potential and current customers provides businesses with
information that has been unavailable since the pixel tracking
change in iOS14.5 in early 2021.
“The initial campaign from Rocketer Powered By TruAudience has
proven what we have known all along – that identity-driven
marketing capabilities deliver impactful results,” said Ryan
Brooks, vice president of insurance marketing at
TransUnion. “Our suite of privacy-first identity resolution, data
enrichment, audience targeting, and advanced analytics solutions
can be utilized to meet client goals for performance or brand
marketing. We’re looking forward to continuing this collaboration
with Rocketer and helping insurance companies drive maximum value
from their ad spend.”
To learn more about Rocketer, visit
https://www.rocketer.com/.
For information on data collaborations with TruAudience, visit
https://www.transunion.com/solution/truaudience.
About Rocketer
Rocketer is a performance marketing company that drives
cost-effective, quality conversions from digital media. For more
than 15 years, Rocketer has amassed data and built proprietary
technology to help its clients maximize campaign performance.
Rocketer’s Media Arbitrage Platform (MAP) uniquely optimizes
placements across social media platforms to deliver the best
quality conversion at the cheapest cost per acquisition. The
company’s MyCity ad creative technology generates personalized,
location-specific advertisements at scale. To date, Rocketer has
driven campaigns for more than 100 clients, generating 20 billion
impressions, and the team has received certifications from Meta and
Google. Rocketer is headquartered in London with offices in
Manchester, Leeds, and Skopje, and has distributed team members
located across North America, Europe, and Africa. For more
information, please visit https://www.rocketer.com/.
About TransUnion (NYSE: TRU)
TransUnion is a global information and insights company with
over 13,000 associates operating in more than 30 countries. We make
trust possible by ensuring each person is reliably represented in
the marketplace. We do this with a Tru™ picture of each person: an
actionable view of consumers, stewarded with care. Through our
acquisitions and technology investments we have developed
innovative solutions that extend beyond our strong foundation in
core credit into areas such as marketing, fraud, risk and advanced
analytics. As a result, consumers and businesses can transact with
more confidence and achieve great things. We call this Information
for Good® — and it leads to economic opportunity, great experiences
and personal empowerment for millions of people around the world.
http://www.transunion.com/business
Contact |
Dave
Blumberg |
|
|
E-mail |
david.blumberg@transunion.com |
Telephone |
312-972-6646 |
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