Narrative’s Data Streaming Platform Adds TransUnion Marketing Data Assets
July 09 2020 - 8:45AM
To make it easier to run more targeted and precise marketing
campaigns cost-effectively across multiple channels, Narrative, the
enterprise data streaming company, today announced they are
partnering with TransUnion (NYSE:TRU) to enable access to
TransUnion’s rich consumer attributes and audiences via Narrative’s
data streaming platform.
“With the tremendous growth in the use of data today, there
isn’t always a transparent or simplified way to tap into the wealth
of customer data available to many brands and marketers,” said Nick
Jordan, founder, and CEO of Narrative. “This partnership between
Narrative and TransUnion will give marketers access to a robust and
accurate data set to help create authentic consumer experiences
that will drive better outcomes for their marketing
investment.”
TransUnion’s validated attributes and audiences serve up a
precise and comprehensive view of consumers over time with
consistent and reliable data – spanning categories such as
automotive, business, consumer finance, demographic, homeownership
and property, and more – to enable data buyers to deliver more
targeted and personalized customer engagement.
“If you want to be relevant to consumers, you need to talk with
them on their terms and stay connected across multiple channels,”
said Matt Spiegel, EVP, Marketing Solutions, Head of Media
Vertical, TransUnion. “With our partnership with Narrative,
marketers can access data that will help them deepen their view of
consumers and develop more precise micro-segmentation, resulting in
improved use of their marketing dollars.”
Narrative’s streaming data platform enables TransUnion to easily
distribute its data to data buyers, automating the operational
workflow for data buyers to enrich their assets.
To learn more about details about the Narrative/TransUnion
partnership or to schedule a demo, please visit
https://www.narrative.io/data-partners/transunion
About NarrativeNarrative operates a technology
platform that centralizes and simplifies the buying and selling of
data with both software and a raw data marketplace. Innovative
brands, data platforms, and direct-to-consumer companies leverage
Narrative's technology to fuel powerful data strategies, build data
monetization businesses, power growth marketing, and inform product
development. Narrative's raw data marketplace gives companies
access to unprecedented scale, transparency, precision, and
optionality to transform their business. Founded in 2016, Narrative
is a private company operating in New York City and San
Francisco.
About TransUnion (NYSE: TRU)
TransUnion is a global information and insights company that
makes trust possible in the modern economy. We do this by providing
a comprehensive picture of each person so they can be reliably and
safely represented in the marketplace. As a result, businesses and
consumers can transact with confidence and achieve great things. We
call this Information for Good.®
A leading presence in more than 30 countries across five
continents, TransUnion provides solutions that help create economic
opportunity, great experiences, and personal empowerment for
hundreds of millions of
people.http://www.transunion.com/business
PR Contact:
Ilona MohacsiPenVine for Narrativeilonam@penvine.com+1 631 764
3729
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