Toyota Extends Longstanding Relationship with AEG in New Multiyear, Multimillion Dollar Agreement
April 19 2017 - 9:00AM
Business Wire
Renewal Continues Toyota’s More Than
Decade-Long Founding Partner Designation Across STAPLES Center,
L.A. LIVE, and StubHub Center
Toyota and AEG are extending their comprehensive partnership
across AEG’s flagship Southern California properties in a
multiyear, multimillion-dollar renewal agreement. The new
agreement, brokered by AEG Global Partnerships, renews Toyota’s
longstanding Founding Partner status at STAPLES Center (Founding
Partner since 1999), L.A. LIVE (Founding Partner since 2007) and
StubHub Center (Founding Partner since 2003). As one of AEG’s
longest standing partners, Toyota will remain an official partner
to the two-time Stanley Cup Champions, the LA Kings – building on
an already 27-year relationship with the franchise.
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Toyota Extends Longstanding Relationship
with AEG in New Multiyear, Multimillion Dollar Agreement. (Photo:
Business Wire)
The automobile industry is set to transform and redefine fuel
efficiency and emissions in the coming years, and the sprawling Los
Angeles market – nestled in the state with some of the toughest
clean-air rules in the country – is poised to be one of the most
competitive transportation markets worldwide. The city is also
quickly becoming one of the toughest and largest professional
sports markets. As competition in both industries continues to
escalate, Toyota and AEG, two of the leading forces in their
respective industries, have cemented their decades-long strategic
alliance. The renewal focuses on the valued relationship and mutual
respect between the two companies and seeks to strengthen Toyota’s
strategic stronghold in the booming Los Angeles sports and live
events industry while highlighting AEG’s commitment to excellence
for one of its most longstanding partners.
“Los Angeles is a mecca for the sports and automotive
industries, and we are excited to deepen our ties with AEG, a true
leader in live entertainment,” said Jack Hollis, group vice
president and general manager of the Toyota Division at Toyota
Motor North America. “Working alongside AEG for the past decade,
we’ve been able to grow our partnership and our presence at some of
the venues and with some of the teams that matter most to Los
Angeles.”
Toyota has been a Founding Partner of L.A. LIVE, Los Angeles’
preeminent downtown entertainment district, since its beginning
more than 10 years ago. As AEG continues to grow and add to its
portfolio across five continents, it is uniquely positioned to
offer Toyota an established, world-renowned platform to capitalize
off the valuable audiences and unique assets that it has and
continues to develop, adding unparalleled value for Toyota year
after year.
“As AEG has grown over the years, we’ve been fortunate enough to
grow our relationship and partnership with Toyota as well,” said
Russell Silvers, senior vice president, AEG Global Partnerships.
“Toyota is a like-minded company that shares our core values and
commitment to consistently be able to over deliver and offer our
fans and guests more. It’s an honor to continue our extensive,
far-reaching relationship with them across some of the most iconic
assets in our portfolio. We look forward to continuing this
relationship into the future and deepening Toyota’s ties with us
and Los Angeles.”
With the demand for more zero-emission cars on the rise,
Toyota’s strategic partnership agreement with AEG will help
continue its position as one of the most well-known sustainable
mobility suppliers – providing Toyota with a stage to reach many
car-conscious Californians. AEG will underscore Toyota’s commitment
to sustainable transportation with designated charging stations at
L.A. LIVE for electric and certain hybrid vehicles. Toyota will
also have the ability to brand these charging spaces across select
parking garages at L.A. LIVE.
The longevity of the relationship between AEG and Toyota will
also be highlighted through Founding Partner signage at L.A. LIVE
and STAPLES Center, LED exposure and five permanent vehicle
displays across the L.A. LIVE campus and at STAPLES Center as well
as the continuance of the company’s longstanding LA Kings car
giveaway at the end of the season. Furthermore, Toyota will have
Founding Partner signage displays and a permanent vehicle exhibit
at StubHub Center.
About Toyota Motor North America
Toyota (NYSE:TM), creator of the Prius and the Mirai fuel cell
vehicle, is committed to advancing mobility through our Toyota and
Lexus brands. Over the past 60 years, we’ve produced more than 30
million cars and trucks in North America, where we operate 14
manufacturing plants (10 in the U.S.) and directly employ more than
44,000 people (more than 34,000 in the U.S.). Our 1,800 North
American dealerships (nearly 1,500 in the U.S.) sold almost 2.6
million cars and trucks (2.45 million in the U.S.) in 2016 – and
about 85 percent of all Toyota vehicles sold over the past 15 years
are still on the road today.
Toyota partners with community, civic, academic, and
governmental organizations to address our society’s most pressing
mobility challenges. We share company resources and extensive
know-how to support non-profits to help expand their ability to
assist more people move more places. For more information about
Toyota, visit www.toyotanewsroom.com.
Toyota Motor North America, Inc. (TMNA), headquartered in Plano,
Texas, brings together Toyota’s marketing, sales, and manufacturing
arms in North America. It is wholly owned by Toyota Motor
Corporation.
About AEG
Headquartered in Los Angeles, California, AEG is the world’s
leading sports and live entertainment company. With offices on five
continents, AEG operates in the following business segments: AEG
Facilities, which is affiliated with or owns, manages or
consults with more than 120 preeminent arenas, stadiums, theaters,
clubs and convention centers around the world including The O2
Arena, the Sprint Center and the Mercedes-Benz Arenas; AEG
Presents, which is dedicated to all aspects of live
contemporary music performances, including producing and promoting
global and regional concert tours, music and special events and
world-renowned festivals; AEG Real Estate, which develops
world-class venues, as well as major sports and entertainment
districts like STAPLES Center and L.A. LIVE; AEG Sports,
which is the world’s largest operator of sports franchises and
high-profile sporting events; and AEG Global Partnerships,
which oversees worldwide sales and servicing of sponsorships
including naming rights, premium seating and other strategic
partnerships. Through its worldwide network of venues, portfolio of
powerful sports and music brands, AXS.com ticketing platform, AXS
cable television channel and its integrated entertainment
districts, AEG entertains more than 100 million guests annually.
More information about AEG can be found at
www.aegworldwide.com.
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Beck Media & Marketing for AEG Global PartnershipsKristi
Mexia, 310.300.4810kristi.mexia@beckmedia.com
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