Timberland, Pearl Jam's Stone Gossard and Fellow Artists Band Together to Celebrate Environmental Activism with Four Major 'Dig
September 17 2008 - 3:38PM
Business Wire
Timberland launches �Dig It�- a multi-city initiative designed to
bring eco-minded activists and artists together through
environmentalism, tree planting, art and music. These daylong
community greening and concert events will take place in Boston
(October 1, 2008); New York (October 4, 2008); Los Angeles (October
11, 2008); and San Francisco (October 18, 2008). The �Dig It�
initiative supports Timberland�s commitment to green 300
communities globally in the next two years and celebrates the new
Timberland apparel collection, including its Earthkeepers� line of
eco-conscious products. DIGGING BY DAY: COMMUNITY GREENING For the
daytime community greening events, Timberland will partner with
American Forests, the non-profit organization focused on planting
trees for environmental restoration and pioneering the science and
practice of urban forestry. Timberland and American Forests will
enlist approximately 200-300 volunteers to help plant trees in each
city with the aid of local partners, including EarthWorks Projects
in Boston; New York Restoration Project (NYRP) in New York; North
East Trees in Los Angeles; and Friends of the Urban Forest (FUF) in
San Francisco. Each organization will target an environmentally
neglected area in their city and plant trees, clean sites, and
educate neighbors about the importance of maintaining these new
green spaces in their communities. �American Forests' Global ReLeaf
program�is proud to partner with�Timberland on the Earthkeepers�
�Dig It� project. Together with our local partners and hundreds of
volunteers we will be transforming areas of need into areas of
green by planting trees and improving the environment in local
communities. This environmental action at the local level is a
hands-on experience for everyone involved�but�the benefits of clean
air,�storm water control and cooling shade are there for everyone
in the community to share," said Deborah Gangloff, executive
director of American Forests. BANDING TOGETHER: THE MUSIC The
Concert Following the tree planting service events in each city,
environmental activist and musician Stone Gossard (Pearl Jam) will
perform an exclusive �Dig It� concert with special guests that
include The Hank Khoir and Vince Mira. "I am excited about the
opportunity to not only share my new music with all the hardworking
�Dig It� volunteers, but to see first-hand what Timberland and
American Forests can achieve in each of these cities," said Stone
Gossard. "We are all going to roll-up our sleeves to make a
difference, and a have a great time doing it." As part of the
evening celebrations, world-renowned environmental photographer and
naturalist James Balog will discuss his projects and images on
global warming and eco-related issues such as retreating glaciers,
deforestation and animal migration. James Balog�s presentation is
part of �Dig It�s� efforts to help raise awareness and inspire
further green action nationally and internationally. �Every fall
Timberland employees worldwide organize service events in their
communities, and the �Dig It� 2008 program is our most exciting
venture yet,� said Jeff Swartz, President and CEO of Timberland.
�This successful collaboration of Timberland�s eco-minded apparel
collection, environmental organization American Forests, and
artists/activists like Stone Gossard and James Balog really
demonstrates that as citizens of the world, we can all unite to
fight for the health of the environment together.� In appreciation
for their community service, tickets to the �Dig It� evening
concerts will be offered to local volunteers from the daytime tree
planting events. A limited number of tickets will also be provided
to consumers as a part of a promotion with Macy�s, Timberland�s�
apparel collection and Timberland�s new Earthkeepers� line which
includes a collection of clothing and footwear produced using raw,
organic, renewable and/or recycled materials. To aid in global
conservation efforts, a limited number of tickets will be available
for purchase via the Pearl Jam Ten Club (www.tenclub.net) with
proceeds of sales going to Conservation International, whose
mission is to conserve the Earth's living heritage, global
biodiversity, and to demonstrate that human societies are able to
live harmoniously with nature. Going Digital with Exclusive Tracks
In addition to local community greening, Timberland�s �Dig It�
initiative will be featured on Timberland�s Earthkeepers Website
(www.earthkeeper.com) along with streaming video and audio tracks
of new music from Stone� Gossard�s forthcoming solo project.
Starting September 17th, one live video and its corresponding audio
track will be released on the Website earthkeeper.com each week
leading up to the first �Dig It� event on October 1st. Downloads of
these exclusive tracks will also be available for purchase at
www.pearljam.com/stonegossard. ABOUT TIMBERLAND: Timberland (NYSE:
TBL) is a global leader in the design, engineering and marketing of
premium-quality footwear, apparel and accessories for consumers who
value the outdoors and their time in it. Timberland markets
products under the Timberland�, Timberland PRO�, SmartWool�,
Timberland Boot Company�, Howies� and IPATH� brands, all of which
offer quality workmanship and detailing and are built to withstand
the elements of nature. The company�s products can be found in
leading department and specialty stores as well as Timberland�
retail stores throughout North America, Europe, Asia, Latin
America, South Africa and the Middle East. Timberland�s dedication
to making quality products is matched by the company�s commitment
to �doing well and doing good" -- forging powerful partnerships
among employees, consumers and service partners to transform the
communities in which they live and work. To learn more about
Timberland, please visit www.timberland.com.
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