TBL Timberland Co. (The)

The Timberland Company announced today the launch of a new television, print and online advertising campaign that celebrates the excitement and exhilaration of being in the outdoors. Newly appointed ad firm, Leagas Delaney, created the campaign. �The outdoors is, and always has been, a fundamental part of Timberland�s DNA,� said Carol Yang, Timberland vice president of global marketing. �Underscoring the fact that Timberland is born of the outdoors, the new campaign celebrates the environment and what it means to experience the outdoors.� The campaign debuts during the 2008 Summer Olympic Games in key markets with a 60-second spot entitled �Podium.� The ad will run in China and in the US on national cable networks and local network affiliates in New York, Boston, San Francisco, and Los Angeles. The commercial follows a single hiker�s bold and inspiring ascent up a mountain to discover his �personal podium� at its summit and ultimately the reward of breathtaking beauty. Following the Olympics, the ad will appear in select markets including the United Kingdom, Italy, France and Japan. Additional television spots and print ads will debut later in the year. To view �Podium� and stills from the shoot, please visit https://front.framestore.com/e91bb87a-r44717628-dd1ad. Tim Delaney, Chairman of Leagas Delaney said, �Timberland is an iconic global brand and our campaign aims to build on that status by taking Timberland back to its roots. The first spot �Podium� ambushes the huge Olympic audience to make a powerful statement about how Timberland consumers feel about the outdoors.� Beginning on August 14, the �Podium� spot and a background video about the making of �Podium� will be supported on www.timberland.com/podium, along with an inspirational video of the 360 degree view of the shooting location in British Columbia, Canada and interactive game �Unexpected Obstacles.� About Timberland Timberland (NYSE: TBL) is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland�, Timberland PRO�, SmartWool�, Timberland Boot Company�, Howies� and IPATH� brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature. The company�s products can be found in leading department and specialty stores as well as Timberland� retail stores throughout North America, Europe, Asia, Latin America, South Africa and the Middle East. Timberland�s dedication to making quality products is matched by the company�s commitment to �doing well and doing good" -- forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To learn more about Timberland, please visit www.timberland.com. About Leagas Delaney Leagas Delaney has offices in London, Hamburg, Rome, Milan and Prague offering communications strategy and execution across the most important disciplines from digital communications to print work; from brand strategy to internal communications: from TV advertising to design and corporate identity. Clients include Nationwide Building Society, The Body Shop, Timberland, Dyson, Eristoff, Dom Perignon, Emirates, Georg Jensen, Giovanni Rana, Goodyear Tyres, InterContinental Hotels, Patek Philippe, Reebok, United National Development Programme and the United Nations World Food Programme. Press credits Project name: Timberland press Fall 08 - 'Earthkeeper Boot' Client: Carolyn Yang, Vice President Marketing - Timberland Brand Brief: Brand building Creative agency: Leagas Delaney Copywriter: Tim Delaney & Rob Burleigh Art director: Mark Fraser Planner: Margaret Johnson Media agency: Naked Media planner: Luc Ferrand Art buyer: Nick Hussey /�Natasha O'Connor Photographer: Donald Christie - East Photographic Exposure: Press TV credits Project name: Timberland TVC - 'Podium' Client: Carolyn Yang, Vice President Marketing - Timberland Brand Brief: Brand Building Creative agency: Leagas Delaney Copywriter: Tim Delaney & Rob Burleigh Art director: N/A � see Creative�Directors Producer: Michelle Hickey Planner: Margaret Johnson Media agency: Naked Media planner: Luc Ferrand Production company: Rattling Stick Director: Ivan Bird Editor: Adam Marshall Post-production: Whitehouse / Framestore Audio post-production: Wave Sound Studio Exposure: National TV