WASHINGTON, June 6, 2019 /PRNewswire/ -- LifeStraw®,
a global leader in innovative water
filtration and purification solutions, will hit the
road this summer with Airstream, maker of the iconic "silver
bullet" travel trailer, for the "Clean Water Across America" tour.
From June through August, the brand duo will execute a combined
social and cause-focused campaign celebrating outdoor adventure and
efforts to protect outdoor spaces, while advocating for a reduction
of single-use plastics. The tour will stop at outdoor events,
festivals, national parks and targeted retail locations.
Debuting at the GoPro Mountain Games in Vail, CO June
6-9, Clean Water Across America will be helmed by LifeStraw
and Airstream brand ambassadors including travel show host,
presenter and filmmaker Harry
Yuan and his partner, private chef Andrea Loeffler. The couple will share insights
and best practices for water conservation, adventure travel, and
ways to enjoy the outdoors as they cross the country for three
months in a 25-foot Airstream Flying Cloud. With backgrounds in
culinary arts, action sports and videography, Yuan and Loeffler
will delight with pop-up restaurants, healthy cooking
demonstrations, and a bevy of beverages incorporating fresh,
filtered water acquired from LifeStraw Home water filter
pitchers. Additional planned stops include a Big City Mountaineers
overnight camp in Golden, CO,
Outdoor Retailer Demo Day at Chatfield State Park, and the 6th
annual Adventure + Gear Mountain Fest in UT June 28-30. The tour will continue on to
Jackson Hole, WY for 4th of July
and head East for the Outside Experience in Chicago July
13-14.
According to statistics from the Container Recycling Institute,
nearly one million single-use plastic beverage bottles are sold
every minute around the world, used once, and then disposed. In
December, Great Britain's Royal
Statistical Society reported that 90 percent of plastic waste
has never been recycled, 79 percent of which has accumulated in
either landfill or natural environments. "The careless disposal of
single-use plastic beverage containers is of great concern,
especially considering that Americans purchase and use
approximately 345 bottles per person in one year," said
Alison Hill, managing director of
LifeStraw. "If plastic is not being recycled, it is being cast
aside for a journey into landfills, marine biomes or somewhere in
transit. Encouraging greater awareness about the health and
environmental challenges associated with single-use and disposal of
plastic is a worthwhile effort towards protecting one of our most
valuable and important natural resources: water."
For nearly 90 years, Airstream has been synonymous with
exploration and adventure. The company's iconic aluminum travel
trailers are today celebrating a new level of growth as youthful
consumers measure self-worth by the adventures they take versus
hours labored. The company, which launched its "Leave it Beautiful"
initiative in 2016, has integrated sustainable practices within its
products, supply chain and overall corporate experience, and has
made numerous "green" upgrades to its existing facilities to reduce
environmental footprint. Several of the company's newest trailer
models contain EcoBatt® Insulation, made from recycled bottles and
sand. In addition, Airstream today uses a Zero Waste to Landfill
approach and other thoughtful touchpoints throughout its
manufacturing process, from recycling the water used in its water
check booth, to high-efficiency lighting and air compressors.
"Businesses that operate with the goal of protecting our
natural resources set a relevant tone today – and thankfully that's
growing in importance," said Bob
Wheeler, president and CEO of Airstream. "We feel it's
Airstream's duty to encourage best practices when it comes to
positively impacting the environment. Clean Water Across America is
another way we can promote the joy of being outdoors, while at the
same time helping to conserve those places best suited for
Airstream adventures."
LifeStraw and Airstream will supplement the educational and
advocacy elements of the tour with various giveaways and
promotional facets, specifically designed to engage broad audiences
and encourage outdoor enjoyment. Travel cross-country, including
all stops in between, will be documented via social media platforms
as well as LifeStraw's blog. Instagram users can follow the Clean
Water Across America tour @lifestraw and @airstream_inc.
"There is nothing more critical to our health or our wild
places than water," continued Hill. "LifeStraw partners with
like-minded organizations with the goal of increasing access to
safe water and promoting environmental sustainability. As waterways
become more contaminated, we have to develop more sophisticated
technologies to make our drinking water safe and create better
approaches to protecting them in the first place. LifeStraw and
Airstream have teamed up to highlight the importance of leaving
water clean and beautiful for the next generation."
LifeStraw believes safe drinking water is a human right, and as
a public health-focused company, leverages its innovative,
retail-available filtration solutions to galvanize the power of
consumers to impact the world both socially and environmentally.
For every LifeStraw product purchased, a school child in need
receives safe drinking water for an entire school year. Launched in
2014, the LifeStraw Give Back program is one of the largest
private investments in safe water for schools in developing
countries. By the end of 2019, more than 3 million children and
1,870 schools will have benefitted from the program that has
provided nearly 200 million liters of safe drinking water.
About Airstream
Airstream, manufacturer of the
iconic "silver bullet" travel trailer, is the longest-tenured
recreational vehicle manufacturer in the world. The company's
mission, as set forth by founder Wally
Byam, is to create well-designed, high-quality products that
allow people to follow their dreams and explore the world in
home-like comfort.
A steadfast commitment to Byam's credo, "Let's not make changes,
let's only make improvements," has made the aluminum Airstream
trailer a timeless classic. An unwavering focus on innovation
keeps the company at the forefront of technology and customer
experience in both the trailer and motorized sectors.
Airstream is based in Jackson Center,
Ohio, where a team of skilled craftspeople builds each
trailer by hand, adding daily to the brand's reputation for quality
and innovation.
For more information, please visit Airstream.com, call
877-596-6111 or mail us at Airstream, Inc., 419 West Pike Street,
P.O. Box 629, Jackson Center, Ohio
45334.
Learn more about Airstream, our dealers, and current travel
trailer and touring coach models at airstream.com. For the
latest news on Airstream, like us on Facebook and follow
us on Twitter and Instagram.
Airstream is subsidiary of Elkhart,
IN-based Thor Industries (NYSE: THO), the world's
largest manufacturer of RVs.
About LifeStraw
LifeStraw is
a public health company on a mission to make water safe to drink.
The original LifeStraw filter, which
converts microbiologically-contaminated water into safe,
potable water, was introduced in 2005 and became
instrumental in the near-eradication of Guinea worm disease. Today, LifeStraw products
are used in more than 64 countries by schools, clinics, outdoor
enthusiasts, adventure travelers and households, and are regularly
deployed to support communities impacted by emergencies or natural
disasters requiring potable water. LifeStraw's innovative water
filtration technology is backed by science and rigorous independent
testing and leveraged across some of the harshest environments
around the world. The company's suite of water filtration options
is sold in retail stores in North
America and online at www.lifestraw.com.
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SOURCE LifeStraw