Retailer to commemorate 20 years of making great design
accessible to everyone with a limited-edition Anniversary
Collection
MINNEAPOLIS, Aug. 1, 2019 /CNW/ -- This fall, Target
Corporation (NYSE: TGT) is celebrating the 20th
anniversary of its first designer partnership, a bold endeavor that
has continued to differentiate the mass retailer as the purveyor of
chic, affordable design. What started with renowned architect
Michael Graves in 1999 has led to
more than 175 designer partnerships over the past two decades. In
celebration of this milestone, Target is opening up its archives to
offer guests a limited-edition collection featuring 20 of its past
designer partnerships.
"Target has forever changed the retail landscape by doing what
once was considered impossible – offering great design at an
incredible price. This anniversary celebrates our rich design
history and the diverse range of partnerships we've offered our
guests for the last 20 years," said Mark
Tritton, executive vice president and chief merchandising
officer, Target. "Each partnership brought something special and
exciting to our guests, and with 20 years behind us, we're only
getting started. We look forward to bringing our guests more
incredible, inspiring and affordable design, creating preference
for Target each and every day."
In celebration of its anniversary, Target is bringing back
nearly 300 original, iconic items from 20 past designer
partnerships. The limited-edition collection spans apparel,
accessories, home décor and kitchen necessities. The Anniversary
Collection will be available, while supplies last, Sept. 14 at all Target stores and Target.com,
with prices ranging from $7 to
$160. Designer collections and items
will vary by store and guests may purchase up to five items per
size and color. Guests can visit Target.com once the look book is
available to plan their trip accordingly. Underscoring Target's
commitment to inclusivity, all women's apparel will include
extended sizing. The design partners featured in the Anniversary
Collection are:
- Michael Graves (1999-2013)
- Philippe Starck (2002)
- Stephen Sprouse (2002)
- Isaac Mizrahi (2003-2009)
- Erin Fetherston (2007)
- Proenza Schouler (2007)
- Thakoon (2008)
- John Derian (2008, 2010)
- Anna Sui (2009)
- Rodarte (2009)
- Stephen Burrows (2010)
- Zac Posen (2010)
- Harajuku Mini (2011-2012)
- Missoni (2011)
- Jason Wu (2012)
- Phillip Lim (2013)
- Altuzarra (2014)
- Lilly Pulitzer (2015)
- Marimekko (2016)
- Hunter (2018)
"Design has always been a part of Target's DNA. From our stores
and the products we create to the partnerships we cultivate, our
focus on accessible design sets Target apart, and is one of the
reasons guests love to shop with us," said Rick Gomez, executive vice president, chief
marketing and digital officer, Target. "Our marketing campaign will
celebrate the inclusive nature of design at Target, including a
book and documentary that highlight Target's impact on the retail
industry and our guests' lives by making great design accessible to
everyone."
In addition to Target releasing the Anniversary Collection,
Rizzoli, a publishing house known for its extensive library of
beautiful, high-quality books, is releasing a book that chronicles
Target's rich history of design, featuring commentary from
designers and fans of the retailer's collaborations, available
Tuesday, Sept. 3. Target also
enlisted RadicalMedia, a producing partner, to create a documentary
that will release this fall, taking a closer look at how Target's
innovative approach to affordable design forever changed the retail
industry. The film features people who have played a central role
in the retailer's collaborations with both emerging and established
designers and brands. More information can be found at
Target.com/abullseyeview. Guests are invited to join the
conversation on social media using #Target20.
About Target
Minneapolis-based Target
Corporation (NYSE: TGT) serves guests at more than 1,850 stores and
at Target.com. Since 1946, Target has given 5% of its profit to
communities, which today equals millions of dollars a week. For the
latest store count or more information, visit
Target.com/Pressroom. For a behind-the-scenes look at Target, visit
Target.com/abullseyeview or follow @TargetNews on
Twitter.
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SOURCE Target Corporation