CORRECTING and REPLACING Talbots Announces Key Senior Executive Appointment
March 14 2008 - 11:34AM
Business Wire
Second graph, second sentence of release should read: Most
recently, Ms. Wagner served as Chief Marketing Officer of Cole
Haan, a division of Nike, where she was responsible for
repositioning of the brand and all aspects of worldwide marketing
and advertising (sted Most recently, Ms. Wagner served as Chief
Marketing Officer of Cole Haan�s Nike division, where she was
responsible for repositioning of the brand and all aspects of
worldwide marketing and advertising). The corrected release reads:
TALBOTS ANNOUNCES KEY SENIOR EXECUTIVE APPOINTMENT -Lori Wagner
Named EVP, Chief Marketing Officer in Newly-Established Position
-Company Realigns Advertising, Catalog Development and Direct
Marketing The Talbots, Inc. (NYSE: TLB) today announced that it has
named Lori Wagner as Executive Vice President, Chief Marketing
Officer of the Talbots brand in a newly-created senior executive
position. As part of the Company�s strategy to strengthen,
reposition and reinvigorate the Talbots brand, Ms. Wagner will
oversee all advertising, catalog development and direct marketing.
Ms. Wagner, 43, joins Talbots with over 15 years of multi-channel
marketing and brand building expertise in the specialty retail
sector. Most recently, Ms. Wagner served as Chief Marketing Officer
of Cole Haan, a division of Nike, where she was responsible for
repositioning of the brand and all aspects of worldwide marketing
and advertising. Ms. Wagner has held a number of senior executive
marketing roles including SVP Marketing at Kenneth Cole and SVP
Brand Marketing and Creative at the J. Crew Group, where she spent
10 years. In her new role, Ms. Wagner will be based in Talbots New
York office and will work in close collaboration with Talbots Chief
Creative Officer, Michael Smaldone. Ms. Wagner will be responsible
for developing and executing promotional and marketing strategies
supporting stores, catalogs and e-commerce. She will oversee all
functions of creative development, catalog and print production,
advertising and sales promotion, and will manage Talbots catalog
and e-commerce operations, including circulation planning and
analysis, database marketing and catalog sales, as well as customer
service. As Chief Marketing Officer of the Talbots brand, Ms.
Wagner will report to Talbots President and Chief Executive Officer
Trudy Sullivan. As head of Talbots direct business, she will report
to Talbots Chief Operating Officer Phil Kowalczyk. �Today�s
appointment reflects our commitment to revitalize and elevate our
core Talbots brand,� said Ms. Sullivan. �We are thrilled to welcome
Lori on board, and believe she can introduce excitement and
innovation to our marketing strategies that will refresh and
solidify the image of this iconic brand.� The Talbots, Inc. is a
leading international specialty retailer and direct marketer of
women�s, apparel, shoes and accessories. The Company currently
operates a total of 1,422 stores in 47 states, the District of
Columbia, Canada and the U.K., with 1,149 stores under the Talbots
brand name and 273 stores under the J. Jill brand name. Both brands
target the age 35 plus customer population. Talbots brand on-line
shopping site is located at www.talbots.com and the J. Jill brand
on-line shopping site is located at www.jjill.com.
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