Synovus Ranks #1 in the Southeast for Customer Satisfaction and Trust
April 03 2023 - 9:00AM
Business Wire
Synovus Bank is proud to announce it has been ranked #1 for
customer satisfaction and trust in the Southeast according to the
J.D. Power 2023 U.S. Retail Banking Satisfaction Study℠. J.D. Power
defines the Southeast region as Georgia, South Carolina and North
Carolina. The study is the longest-running, most in-depth study of
the retail banking industry. Now in its 18th year, the annual study
analyzes retail banking customers' satisfaction with their primary
financial institution and the impact that satisfaction has on
bottom-line metrics, such as retention, loyalty and advocacy.
“For more than 130 years, Synovus has served clients and
communities throughout the Southeast with unwavering care,
resilience and sense of purpose,” said Synovus Chairman, CEO and
President Kevin Blair. “We’re honored to have our relationship
approach to banking recognized by J.D. Power. I’m thankful to our
team members for their dedication and commitment. As we celebrate
this milestone, we affirm our intention to constantly improve and
evolve, ensuring our clients remain at the heart of everything we
do.”
The 2023 U.S. Retail Banking Satisfaction Study is based on
responses from more than 100,000 customers of the largest banks in
the United States about their experiences with their retail bank.
The responses were fielded from January 2022 through January 2023.
This year's study featured J.D. Power’s redesigned methodology that
was introduced last year and is more reflective of the banking
industry's evolution and how consumers conceptualize satisfaction
with their primary retail bank. The methodology measures
satisfaction across seven factors (in order of importance): trust,
people, account offerings, allowing customers to bank how and when
they want, saving time and money, digital channels, and resolving
problems or complaints.
In addition to ranking #1 in overall customer satisfaction in
the Southeast, Synovus also ranked highest in the region for trust.
The J.D. Power Award is among several other recent recognitions
received by Synovus, including 20 Greenwich Excellence and Best
Brand Awards for the bank's 2022 performance serving small business
and middle market clients and the Atlanta Journal-Constitution Top
Workplaces Award for the fourth consecutive year. The bank is also
a Great Place to Work-Certified Company for its creation of an
outstanding employee experience.
“Over the past couple of years, client behaviors, market
volatility and technology enhancements have forced the banking
industry to evolve,” said Synovus Executive Vice President and Head
of Consumer Banking and Brand Experience, Liz Wolverton. “Synovus
has always carried a tradition of keeping our clients at the top of
our responsibilities. The J.D. Power #1 in customer satisfaction
award demonstrates our commitment to enabling our clients to reach
their full potential and offering them an overall excellent banking
experience.”
For more information about the 2023 U.S. Retail Banking
Satisfaction Study, visit
https://www.jdpower.com/business/press-releases/2023-us-retail-banking-satisfaction-study.
Synovus Bank, a Georgia-chartered, FDIC-insured bank,
provides commercial and consumer banking in addition to a full
suite of specialized products and services including private
banking, treasury management, wealth management, mortgage services,
premium finance, asset-based lending, structured lending, capital
markets and international banking. Synovus has branches in Georgia,
Alabama, South Carolina, Florida and Tennessee. Synovus is a Great
Place to Work-Certified Company and is on the web at synovus.com,
and on Twitter, Facebook, LinkedIn and Instagram.
About J.D. Power
J.D. Power is a global leader in consumer insights,
advisory services and data and analytics. A pioneer in the use of
big data, artificial intelligence (AI) and algorithmic modeling
capabilities to understand consumer behavior, J.D. Power has been
delivering incisive industry intelligence on customer interactions
with brands and products for more than 50 years. The world's
leading businesses across major industries rely on J.D. Power to
guide their customer-facing strategies.
J.D. Power has offices in North America, Europe and Asia
Pacific. To learn more about the company’s business offerings,
visit JDPower.com/business. The J.D. Power auto shopping tool can
be found at JDPower.com.
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Audria Belton media@synovus.com
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