By Anne Steele 

Joe Rogan is taking his podcast exclusively to Spotify Technology SA.

The comedian, television host and mixed martial arts commentator has become one of the most influential and lucrative podcast hosts in recent years, especially with his popular "vodcast" -- video podcast -- format on YouTube.

Mr. Rogan, 52 years old, had so far withheld his podcast from Spotify, saying the streaming service doesn't pay enough and he had been generating significant revenue on other services such as Alphabet Inc.'s YouTube. His full library, dating back 11 years, is to hit the service Sept. 1, and become exclusive to Spotify after that, before the end of the year. His video podcasts, which will also appear on Spotify, will no longer be available on YouTube.

The company didn't disclose financial terms or specific length of the multiyear licensing deal.

Launched in 2009, the Joe Rogan Experience has built an avid fan base discussing wide-ranging topics from neuroscience, sports and health to comedy and culture. His show consistently ranks at the top of Apple Podcast's rankings, sitting at No. 2 on Tuesday.

--More to come.

 

(END) Dow Jones Newswires

May 19, 2020 14:58 ET (18:58 GMT)

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