Skechers Performance Elite Athletes, Meb and
Kara Goucher, Debut as the Face of the New York Campaign that
Highlights the Upcoming Launch of Skechers GOrun 4
Skechers Performance Division announces today the release of a
New York inspired advertising campaign and product line to
celebrate the upcoming marathon in New York City on November 2,
2014. The advertising campaign highlights the new spring 2015 GOrun
4 shoe and supports the division’s key athletes competing in the
race, Meb Keflezighi and Kara Goucher. The launch coincides with
the release of the NYC 2014 limited-edition footwear and apparel
collection.
Inspired by Manhattan’s cityscape, the campaign pays homage to
the Big Apple’s iconic skyline with a large-scale graphic that is
featured on the apparel line, print, outdoor and digital
advertising, as well as throughout Skechers Performance Division’s
on-site activation at the TCS New York City Marathon Health and
Fitness Expo. The campaign also includes the hashtag,
#haveafastday, to support all runners competing in the
marathon.
"Our elite athletes–Meb and Kara Goucher–will be racing in the
New York Marathon in Skechers GOmeb Speed 3 footwear, and appearing
in their first Skechers Performance campaign together,” began
Michael Greenberg, president of SKECHERS. “With an amazing win
at the Boston Marathon earlier this year for Meb and a cover-story
worthy comeback for Kara, we are proud to recognize their return to
New York with our comprehensive city-wide campaign. These two
leading marathoners continue to bring great recognition to our
award-winning Skechers Performance Division and we’re excited for
the world to see them on November 2.”
The limited-edition New York footwear line in orange, gray and
black, includes a selection from the Skechers GO line and will
offer marathon runners and spectators a first chance to purchase
the highly anticipated GOmeb Speed 3—the same shoe that both Meb
and Kara Goucher race in and the shoe that took Meb to his Boston
win earlier this year. There will also be limited pairs of
the new Skechers GOrun 4 available in a similar colorway. Skechers
Performance will also have limited-edition GOrun Ride 4 and GOwalk
2 products to round out the NYC 2014 limited-edition line.
Several pieces from the limited-edition apparel line also
feature the city’s iconic skyline printed in large scale in the
orange, gray and black colorway. The limited-edition New York line
includes technical running apparel, including a tech singlet that
matches Meb’s racing kit and casual athletic wear ranging from a
sweatshirt to lightweight windbreaker, to headwear.
The footwear and apparel collection for men and women will be
available for purchase at the Skechers Performance Division Booth
(#417) at the TCS New York City Marathon Health and Fitness Expo,
Thursday, October 30th – Saturday November 1st, at the Jacob K.
Javits Convention Center, Hall 3E. This expo is free and open to
the public. The line will also be available for purchase in select
SKECHERS retail locations—Times Square, Midtown and SoHo and the
footwear will be available for a limited time on skechers.com.
Additionally, Skechers Performance Division will host several
activities at the booth including: photos with life-size cutouts of
Meb and Kara Goucher, a premium gift with purchase, raffle of Kara
Goucher’s race day shoe, giveaways to support runners along the
course such as #haveafastday cheer signs and cowbells, as well as
#haveafastday stickers that can be personalized with runner’s goals
or their fastest time, and placed on the Skechers Performance booth
“graffiti wall.” SKECHERS’ three Manhattan retail locations will
also host an in-store contest to win a pair of the limited-edition
running shoes.
A book signing with Meb and additional activities will be
announced via Skechers Performance Division’s social channels.
Learn more about Skechers Performance Division at
SkechersGOrun.com and follow us on Facebook
(facebook.com/SkechersPerformance), Twitter
(twitter.com/skechersGO) and Instagram
(instagram.com/SkechersPerformance).
For more information and/or images please contact Jolene Abbott
at 310.318.3100 x4839 or jolenea@skechers.com.
ABOUT SKECHERS USA, INC.
SKECHERS USA, Inc. (NYSE: SKX), based in Manhattan Beach,
California, designs, develops and markets a diverse range of
footwear for men, women and children under the SKECHERS name.
SKECHERS footwear is available in the United States via department
and specialty stores, company-owned SKECHERS retail stores and its
e-commerce website, and over 100 countries and territories through
the company’s global network of distributors and subsidiaries in
Brazil, Canada, Chile, Japan and across Europe, as well as through
joint ventures in Asia. For more information, please visit
www.skechers.com and follow us on Facebook (Facebook.com/SKECHERS)
and Twitter (Twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements include, without limitation, the Company’s future
growth, financial results and operations, its development of new
products, future demand for its products and growth opportunities,
its planned opening of new stores, advertising and marketing
initiatives, and the expansion and automation plans for the
Company’s European Distribution Center. Forward-looking statements
can be identified by the use of forward looking language such as
“believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,”
“project,” “will be,” “will continue,” “will result,” “could,”
“may,” “might,” or any variations of such words with similar
meanings. Any such statements are subject to risks and
uncertainties that could cause actual results to differ materially
from those projected in forward-looking statements. Factors that
might cause or contribute to such differences include the
resignation of the Company’s former independent registered public
accounting firm, and its withdrawal of its audit reports with
respect to certain of the Company’s historical financial
statements; international, national and local general economic,
political and market conditions including the ongoing global
economic slowdown and market instability; consumer preferences and
rapid changes in technology in the highly competitive performance
footwear market; sustaining, managing and forecasting costs and
proper inventory levels; losing any significant customers,
decreased demand by industry retailers and cancellation of order
commitments due to the lack of popularity of particular designs
and/or categories of products; maintaining brand image and intense
competition among sellers of footwear for consumers; anticipating,
identifying, interpreting or forecasting changes in fashion trends,
consumer demand for the products and the various market factors
described above; sales levels during the spring, back-to-school and
holiday selling seasons; and other factors referenced or
incorporated by reference in the Company’s annual report on Form
10-K for the year ended December 31, 2013 and its quarterly report
on Form 10-Q for the three months ended June 30, 2014. The risks
included here are not exhaustive. The Company operates in a very
competitive and rapidly changing environment. New risks emerge from
time to time and the companies cannot predict all such risk
factors, nor can the companies assess the impact of all such risk
factors on their respective businesses or the extent to which any
factor, or combination of factors, may cause actual results to
differ materially from those contained in any forward-looking
statements. Given these risks and uncertainties, you should not
place undue reliance on forward-looking statements as a prediction
of actual results. Moreover, reported results should not be
considered an indication of future performance.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20141029005358/en/
SKECHERS USA, Inc.Jolene Abbott, 310.318.3100
x4839jolenea@skechers.com
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