Break Free From Data Overages: Freedom Mobile Introduces Unprecedented 100 GB Big Binge Bonus
November 19 2018 - 6:00AM
Shaw Communications’ Freedom Mobile today announced the launch of
Big Binge Bonus, an unprecedented limited-time offer that gives
customers an astounding 100 GB of bonus fast LTE data in addition
to their monthly data allotment. This bonus data can be used
anytime — and it all comes at no additional cost.
“We’re continuing to find new and better ways to give consumers
what they want, and that includes giving Canadians the freedom to
binge their data usage without incurring expensive overage fees,”
said Paul McAleese, President, Wireless, Shaw Communications.
“Canadians are watching more video content, streaming more music,
and using more data on their mobile devices every day. Our Big
Binge Bonus gives Freedom Mobile customers the data they need, free
of charge, so they can enjoy unrestrained access to their favourite
content.”
Freedom Mobile’s Big Binge Bonus is now available for new and
existing customers when they sign up for a Big Gig plan starting at
$60 per month with a new handset on a two-year term. Additional
data from the 100 GB Big Binge Bonus is automatically applied once
a customer exceeds their monthly allotment. Big Binge Bonus data
never expires so long as customers remain with Freedom Mobile on an
eligible rate plan. Full terms and conditions of Big Binge
Bonus can be found at freedommobile.ca/blackfriday.
“At Freedom Mobile, we do data differently,” Mr. McAleese said.
“When we launched our Big Gig plans last year, we made wireless
data affordable for all Canadians and demonstrated that they should
expect better value from their wireless provider. Our Big Binge
Bonus builds on that momentum and presents Canadians with an
unrivalled way to do what they want on their devices without
worry.”
Big Binge Bonus is yet another step Freedom Mobile has taken to
change what Canadians should expect from their wireless provider.
Since introducing its iconic Big Gig rate plans a year ago, Freedom
Mobile has continued to make significant improvements to its
network to enhance customers’ experiences, including launching
Extended Range LTE to provide subscribers with farther-reaching
coverage and enhanced indoor LTE reception, as well as the
introduction of VoLTE on select Apple, Samsung, LG, Motorola, Sony,
Alcatel, and Google devices.
The Big Binge Bonus will be prominent in Freedom Mobile’s
holiday advertising, featuring Emmy-nominated Canadian actor Will
Arnett, reminding Canadians that they shouldn’t feel trapped in an
expensive wireless data plan. While the holidays may be a time of
excessive indulgence, consumers can switch to Freedom Mobile and
binge their data whenever they want, guilt-free. The new campaign
includes a mix of traditional radio, television and outdoor, along
with digital video and banners and social
advertising.
More information about Freedom Mobile’s 100 GB Big Binge Bonus
offer can be found at freedommobile.ca/blackfriday.
MEDIA LINKS:
- Hi-res images of the Big Binge Bonus campaign collateral are
available at: Image 1, Image 2, Image 3.
- Campaign spots can be found on Freedom Mobile’s YouTube Channel
at: https://frdm.mobi/2PxJ32J
Freedom Mobile Inc. is an indirect wholly owned subsidiary of
Shaw Communications.
About ShawShaw Communications Inc. is a leading
Canadian connectivity company. The Wireline division consists of
Consumer and Business services. Consumer serves residential
customers with broadband Internet, Shaw Go WiFi, video and digital
phone. Business provides business customers with Internet, data,
WiFi, digital phone and video services. The Wireless division
provides wireless voice and LTE-Advanced data services through an
expanding and improving mobile wireless network
infrastructure.
Shaw is traded on the Toronto and New York stock exchanges and
is included in the S&P/TSX 60 Index (Symbol: TSX - SJR.B,
SJR.PR.A, SJR.PR.B, NYSE – SJR, and TSXV – SJR.A). For more
information, please visit www.shaw.ca
For media inquiries, please contact: Shaw
Communications Inc. Chethan Lakshman, VP, External Affairs(403)
930-8448chethan.lakshman@sjrb.ca
Caution Regarding Forward Looking
StatementsStatements included in this news release that
are not historic constitute forward looking statements within the
meaning of applicable securities laws. Such statements include, but
are not limited to: statements related to Extended Range LTE
providing further-reaching coverage and stronger indoor wireless
reception; and statements related to expected customer experience
with Freedom Mobile. These statements are based on assumptions made
by Shaw that it believes are appropriate and reasonable in the
circumstances. There is the risk that one or more of these
assumptions will not prove to be accurate. Undue reliance should
not be placed on any forward-looking statement. Except as required
by law, Shaw disclaims any obligation to update any forward-looking
statement.
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