Shaw Unveils New Corporate Identity and Marketing Platform
November 05 2012 - 10:00AM
Marketwired
Editors Note: There are photos and a video associated with this
Press Release.
Shaw Communications (TSX:SJR.B) (NYSE:SJR) today introduced a
new marketing platform, shining a light on its foundational pillars
- the power of its people and its technology.
Over the past 40 years, Shaw has grown from its first customer
in Sherwood Park, Alberta, into a coast-to-coast cable, satellite,
and broadcasting company -- but at its heart, the company's
strengths remain unchanged.
"We are committed to delivering exceptional customer experiences
through our caring people and our incredible network, and that
commitment starts with clear, consistent and engaging advertising,"
said Brad Shaw, Chief Executive Officer of Shaw Communications.
"In this highly competitive marketplace, brand matters, and we
have created a new long-term marketing platform that further
enhances our relevance to our customers and our viewers," Mr. Shaw
said. "Like our technology, you'll find our marketing approach is
fresh and innovative. Like our people, you'll find our new approach
will be friendly and engaging."
Starting today, Shaw will begin introducing its new brand across
all customer touch points, including television, print, online and
out of home. The redesigned platform will integrate all Shaw
businesses, conveying a consistent "only from Shaw" experience.
With its advertising positioning, Shaw is inviting customers to
experience the animated world inside its cable network, also known
as the "pipe." The creative, produced in collaboration with
Vancouver-based agency Rethink, will focus around Shaw delivery
robots Bit and Bud. These amiable robots deliver services to
customers instantaneously through Shaw's pipe and each have their
own personality that demonstrates Shaw's commitment to leading
technology and exceptional customer experiences.
A new logo and corporate identity are also being introduced as
part of the new platform. The first update to Shaw's logo since
1998, the evolved logo represents a modern, accessible and friendly
design while retaining the iconic Shaw elements. The logo's
familiar half-ellipse shape will tie into the creative, playing off
the shape of the network's "pipe."
"In this anytime, anywhere, at-home-or-on-the-go world, our
customers want us to help them make sense of it all," said Jim
Little, Chief Marketing Officer of Shaw. "Our creative and new
corporate identity connects our past with our future - reassuring
customers and viewers that Shaw delivers what's important to them.
Our animated world is a fun and engaging way to show our customers
that with Shaw, you won't miss a thing."
About Shaw Communications Inc.
Shaw Communications Inc. is a diversified communications and
media company, providing consumers with broadband cable television,
High-Speed Internet, Home Phone, telecommunications services
(through Shaw Business), satellite direct-to-home services (through
Shaw Direct) and engaging programming content (through Shaw Media).
Shaw serves 3.4 million customers, through a reliable and extensive
fibre network. Shaw Media operates one of the largest conventional
television networks in Canada, Global Television, and 18 specialty
networks including HGTV Canada, Food Network Canada, HISTORY and
Showcase. Shaw is traded on the Toronto and New York stock
exchanges and is included in the S&P/TSX 60 Index (TSX:SJR.B)
(NYSE:SJR). For more information about Shaw, please visit
www.shaw.ca.
To view the photos and video associated with this Press Release,
please visit the following links:
http://youtu.be/yQyaSQGByVU?hd=1
http://www.marketwire.com/library/20121102-800sjr1.jpg
http://www.marketwire.com/library/20121102-800sjr.jpg
Contacts: Shaw Communications Inc. Kara Bussey Media Relations
(403) 750-7453kara.bussey@sjrb.ca www.shaw.ca
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