Shaw's Much-Loved Fire Log Sparks Conversation
December 03 2010 - 6:22PM
Marketwired
Shaw's (TSX: SJR.B) (NYSE: SJR) historic Fire Log is back again to
warm the homes of Shaw and Shaw Direct customers this holiday
season.
"We're already hearing how the Fire Log adds to Canadian holiday
tradition," said Peter Bissonnette, President, Shaw Communications
Inc. "Every year, the lighting of the Shaw Fire Log ignites the
holiday season, this year it also sparked conversation when we
didn't dedicate an entire channel to it."
"When we heard how important it was to our customers, we
immediately expanded our viewing options. In this age of social
media and conversation, we were able to quickly hear the voice of
our customers and have taken action."
The Fire Log can now be found 24 hours a day, 7 days a week
until January 2nd on 'The Frame' for Shaw and Shaw Direct
customers. The Frame is available on Shaw on channels 165 SD and
212 HD. Shaw Direct customers can check their local guide for the
channels in their area or visit SHAWDIRECT.CA for local
listings.
Shaw Communications Inc. is a diversified communications and
media company, providing consumers with broadband cable television,
High-Speed Internet, Home Phone, telecommunications services
(through Shaw Business), satellite direct-to-home services (through
Shaw Direct) and engaging programming content (through Shaw Media).
Shaw serves 3.4 million customers, through a reliable and extensive
fibre network. Shaw Media operates one of the largest conventional
television networks in Canada, Global Television, and 19 specialty
networks including HGTV Canada, Food Network Canada, History
Television and Showcase. Shaw is traded on the Toronto and New York
stock exchanges and is included in the S&P/TSX 60 Index (TSX:
SJR.B) (NYSE: SJR). For more information about Shaw, please visit
www.shaw.ca.
Contacts: Shaw Communications Inc. Shaw Investor Relations
investor.relations@sjrb.ca www.shaw.ca
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