Rite Aid Expands Availability of Thrifty Ice Cream to the Northeast
July 01 2019 - 10:00AM
Business Wire
Thrifty Ice Cream Now Available in Select
Stores in Delaware, Maryland, New Jersey, New York and
Pennsylvania, in 48-ounce Containers and Up to Eight Flavors
Enjoyed by generations of Californians, Rite Aid has expanded
the availability of its iconic, award-winning Thrifty Ice Cream
brand in a test with select stores in Delaware, Maryland, New
Jersey, New York and Pennsylvania, in 48-ounce Containers and in up
to eight delicious flavors:
- Butter Pecan: rich, buttery flavored ice cream and bits
of butter-roasted pecans.
- Chocolate Chip: creamy vanilla ice cream and dark
chocolate chip blend.
- Chocolate Malted Krunch: creamy California milk, crispy
mini malt balls and a galaxy of dark chocolate specks and
flakes.
- Cookies ‘n Cream: fresh chocolate cookie chunks mixed
with creamy vanilla ice cream.
- Mint Chocolate Chip: mighty mint flavor and delicious
dark chocolate specks and flakes.
- Pistachio Nut: rich, creamy and packed with real premium
California pistachios.
- Rocky Road: rich chocolate, gooey marshmallows, and
crunchy California almonds.
- Vanilla: classic vanilla-flavored ice cream.
“Thrifty Ice Cream is an iconic brand that has been enjoyed for
nearly 80 years,” said William Renz, senior vice president,
category management, Rite Aid. “Offering Thrifty Ice Cream in
select stores in the Northeast is something we’re doing for our
customers to ensure that more generations of ice cream lovers
experience this one-of-a-kind ice cream brand.”
All Thrifty Ice Cream is made with Real California Milk, and
many of the ice cream recipes have remained the same for 50 years.
The Thrifty Ice Cream tradition began in 1940, when the first
production plant opened in Hollywood, Calif. In 1976, the plant
relocated to El Monte, Calif., where it remains. This highly
popular brand has been winning awards for decades, including its
first Los Angeles County Fair gold medal in 1952. Thrifty Ice Cream
is currently available in 23 flavors in California and up to eight
flavors, in 48-ounce containers in Delaware, Maryland, New Jersey,
New York and Pennsylvania.
About Rite Aid Corporation
Rite Aid Corporation (NYSE: RAD) is one of the nation's leading
drugstore chains with fiscal 2019 annual revenues of $21.6 billion.
Information about Rite Aid, including corporate background and
press releases, is available through the company's website at
www.riteaid.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20190701005545/en/
MEDIA: Chris Savarese 717-975-5718
christopher.savarese@riteaid.com
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