MADISON, N.J., Aug. 3, 2020 /PRNewswire/ -- Coldwell Banker
Real Estate LLC, a Realogy (NYSE: RLGY) brand, today announced
the first three brokerages joining the brand as part of its new
Inclusive Ownership program.
Coldwell Banker welcomes three new brokerages: Coldwell Banker
Omni Group in Santa Ana, Calif.,
owned by Tina Marie and Rich Hernandez; Coldwell Banker Action Holdings
in Grand Island, Neb., owned by
Amber Schuppan; and Coldwell Banker
Commercial Northland in Flagstaff,
Ariz., owned by Becky
McBride.
The Inclusive Ownership program, first announced in February, is
an initiative to increase representation of minority, women, LGBTQ+
and veteran entrepreneurs in the real estate industry. Each new
brokerage that affiliates with Coldwell Banker will not pay the
initial franchise fee and will receive financial incentives to
support diverse business owners in the critical first two years of
business. Benefits include up to $100,000 of funding, royalty fee rebates as well
as education and mentorship. Owners will also receive membership
and conference registration for an industry partner group of
choice, such as the National Association of Real Estate Brokers,
the National Association of Hispanic Real Estate Professionals and
the Asian Real Estate Association of America.
Coldwell Banker Omni Group and Coldwell Banker Action Holdings
served the real estate needs of their communities as independent
brokerages and are now joining the Coldwell Banker brand. Coldwell
Banker Omni Group, owned by Tina and Rich
Hernandez, helps the Latino community in Orange County, Calif., build generational
wealth through home ownership and multi-family investment
properties. Coldwell Banker Action Holdings, owned by Amber Schuppan, helps family-owned farms
maintain land and generate income. Amber also advocates for fair
housing in her state as a member of the Nebraska Equal Opportunity
Commission.
Coldwell Banker Commercial Northland, owned by Becky McBride, is a Coldwell Banker residential
affiliate that expanded to a commercial brokerage. It will be the
first woman-owned Coldwell Banker Commercial brokerage in
Arizona.
Mabél Guzmán, vice president of association affairs for the
National Association of REALTORS® also recently joined
Coldwell Banker Realty in Chicago
as a real estate agent, citing the brand's diversity program as a
key factor in her decision.
QUOTES
"I am extremely excited to welcome three new brokerages to the
Coldwell Banker brand. We are at a crucial moment where it is no
longer enough to have conversations about diversity, and brands
like Coldwell Banker must act. This program will increase diversity
among our brokerages, supporting minority, women, LGBTQ+, and
veteran entrepreneurs. When we increase diversity among our
broker-owners and focus on a culture of inclusion brokerages will
better serve groups that are traditionally underrepresented as home
and property owners. Coldwell Banker can help build wealth for
diverse communities and promote equal opportunity for all."
- M. Ryan
Gorman, president and CEO of Coldwell Banker Real
Estate
"The Omni Group has helped build generational wealth for the
Latino community in Orange County
for many years. Owning a house and generating rental income can
help families pay for critical expenses such as college tuition.
We're thrilled to be a part of Coldwell Banker because the Latino
community deserves to have a powerful brand with luxury offerings
behind their real estate transactions. We are confident this
partnership can help us grow our business and better serve our
clients. The Coldwell Banker brand is a great partner, we've
embarked on an amazing journey since making the decision to
affiliate."
-Tina Marie
Hernandez, broker-owner of Coldwell Banker Omni
Group
"Coldwell Banker's Inclusive Ownership program supported
us so we could do everything right as soon as we affiliated with
the brand. We recognized we needed a strong brand behind our
company to attract clients in our community. Through this program
we've been able to expand our office, attract agents with area
expertise and train our recruits well. It sets us up for success as
a woman-owned business that values diversity and we look forward to
many years ahead of serving the Grand
Island community. I'm excited to work with the bright,
supportive team at Coldwell Banker."
-Amber
Schuppan, broker-owner of Coldwell Banker Action
Holdings
"As our company has expanded throughout Northern Arizona, I knew it was time to expand
into the commercial real estate sector, utilizing the resources of
the Coldwell Banker Commercial brand. The technology, marketing
support and education from the Coldwell Banker Commercial brand is
amazing and will have an enormous impact on our successes. I'm
excited to pursue this great opportunity and launch this new
endeavor as a woman-owned commercial real estate
brokerage."
-Becky McBride,
broker-owner of Coldwell Banker Commercial Northland
"I recently joined the Coldwell Banker brand because I've been
watching what it has been doing for some time now, specifically
regarding its strategic direction of inclusion and diversity. It's
not just platitudes, they put an emphasis on increasing diversity
and representation in our industry and put programs in place to
support that."
-Mabél Guzmán, agent with Coldwell Banker
Realty in Chicago and vice
president of association affairs for the National Association of
REALTORS®
CLICK TO TWEET: @ColdwellBanker welcomes brokerages to
the brand as part of the Inclusive Ownership program! The program
aims to increase diversity among Coldwell Banker's affiliate
owners. https://blog.coldwellbanker.com/inclusive-ownership-program/
About Coldwell Banker Real Estate LLC
Powered by its network of over 94,000 affiliated sales
professionals in 3,000 offices across 43 countries and territories,
the Coldwell Banker® organization is a leading
provider of full-service residential and commercial real estate
brokerage services. The Coldwell Banker brand prides itself on its
history of expertise, honesty and an empowering culture of
excellence since its beginnings in 1906. Coldwell Banker Real
Estate is committed to providing its network of sales professionals
with the tools and insights needed to excel in today's marketplace
and is known for its bold leadership and dedication to driving the
industry forward with big data and smart home expertise. Coldwell
Banker Real Estate was the first real estate brand to harness the
power of big data; the CBx Technology Suite uses predictive
analytics and machine learning to analyze markets, target buyers
and sellers and provide agents with a simple platform to create
unique and effective marketing plans for each listing. The brand
was named among the 2020 Women's Choice Award® Most
Recommended brands for customer experience and overall quality.
Blue is bold and the integrity and values of Coldwell Banker give
the Gen Blue network an unbeatable edge. Coldwell Banker Real
Estate LLC fully supports the principles of the Fair Housing Act
and the Equal Opportunity Act. Each office is independently owned
and operated. To join Coldwell Banker Real Estate and unlock the
possibilities of Gen Blue®, please
visit www.coldwellbanker.com/join.
About Realogy Holdings Corp.
Realogy Holdings Corp. (NYSE: RLGY) is the leading and most
integrated provider of U.S. residential real estate services,
encompassing franchise, brokerage, and title and settlement
businesses as well as a mortgage joint venture. Realogy's
diverse brand portfolio includes some of the most recognized names
in real estate: Better Homes and Gardens® Real
Estate, CENTURY 21®, Coldwell Banker®,
Coldwell Banker Commercial®, Corcoran®, ERA®, and
Sotheby's International Realty®. Using innovative
technology, data and marketing products, best-in-class learning and
support services, and high-quality lead generation programs,
Realogy fuels the productivity of independent sales agents, helping
them build stronger businesses and best serve today's consumers.
Realogy's affiliated brokerages operate around the world with
approximately 187,500 independent sales agents in the United States and more than 130,800
independent sales agents in 114 other countries and territories.
Recognized for nine consecutive years as one of the World's Most
Ethical Companies, Realogy has also been designated a Great Place
to Work and one of Forbes' Best Employers for Diversity. Realogy is
headquartered in Madison, New
Jersey.
Media
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Athena
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Coldwell Banker
Real Estate LLC
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Coldwell Banker Real Estate LLC
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SOURCE Coldwell Banker Real Estate LLC