Sales Soar at PulteGroup’s New Affordably Priced Communities
August 24 2020 - 8:00AM
Business Wire
Centex Helps Buyers Achieve Homeownership
Homebuilder PulteGroup, Inc. (NYSE: PHM) is expanding its
offering of affordably priced homes under its national Centex
brand. Through its new community format, the company is extending
the brand’s portfolio to include more value-oriented communities
that can better meet the needs of today’s entry-level
homebuyers.
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the full release here:
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Festival Foothills Gateway by Centex in
Phoenix, Arizona (Photo: Business Wire)
In a recent survey by PulteGroup, the majority of consumers say
insufficient savings is the biggest financial hinderance to buying
a new home. Keeping cost top of mind, the most important factor
when considering where to buy a new home is affordability of the
area (55 percent), compared to proximity to work (18 percent),
choice school district (11 percent), family and friends (10
percent), and having a variety of shopping, dining and
entertainment options nearby (6 percent).
“We continue to see strong market interest among first-time and
value-oriented homebuyers, and demand is high for affordably priced
new homes,” said John Chadwick, Executive Vice President and Chief
Operating Officer for PulteGroup. “Centex has a long history of
serving first-time homebuyers and this is an opportunity to further
expand our offering of a more affordable product.”
The new Centex strategy combines a streamlined buying process
with an efficiently produced high-quality home to deliver greater
value to the consumer. Communities feature a select lineup of
energy-efficient floor plans, professionally designed interior
color packages, and all-included features that take the guesswork
out of customizing a home.
“A more standardized offering, along with a consistent and
planned production cadence, allows Centex to offer buyers a
brand-new home with affordable monthly payments and a faster
closing,” said Chadwick.
PulteGroup’s Arizona division was among the first to bring the
new Centex format to market. Reintroducing the brand to Phoenix,
Festival Foothills Gateway features three single-story home designs
with 2-4 bedrooms, 2 baths and 2-car garages, along with
sought-after features like granite countertops, stainless steel
appliances, energy-saving systems and Centex smart home technology
that make the home move-in ready.
“We anticipated a high level of demand for this community, but
the success of Festival Foothills Gateway has exceeded our
expectations. Even amid a pandemic and while adhering to social
distancing guidance, we had a line of cars waiting for the
opportunity to purchase a home at the first sales event,” said
PulteGroup’s Arizona Division President Rebecca Lundberg.
“Homebuyers recognize the incredible value our Centex communities
offer, and we look forward to opening additional communities in the
future.”
The company is expanding its Centex brand with new communities
across the country. The new value-oriented floor plans, options and
pricing strategies are currently featured at Centex communities in
Austin, Dallas, Houston, Louisville, Nashville, Phoenix, Raleigh
and San Antonio.
For more information about Centex and to view new communities,
visit https://www.centex.com/.
About the Survey
This survey was conducted in 2020 by MKM Partners Quantitative
Survey Group, on behalf of PulteGroup, surveying a geographically
and demographically (gender, age, household income) broad and
diverse sample of 1,001 consumers across the U.S. to quantify
sentiment, drivers and current status regarding home ownership and
other related trends.
About Centex
Centex, a national brand of PulteGroup, Inc. (NYSE: PHM), helps
first-time homebuyers put themselves in a better place. Centex
builds consumer inspired homes and communities that balance smart
design and affordability with a friendly, enjoyable buying process.
For more information about Centex, visit www.centex.com.
About PulteGroup
PulteGroup, Inc. (NYSE: PHM), based in Atlanta, Georgia, is one
of America’s largest homebuilding companies with operations in 40
markets throughout the country. Through its brand portfolio that
includes Centex, Pulte Homes, Del Webb, DiVosta Homes, American
West and John Wieland Homes and Neighborhoods, the company is one
of the industry’s most versatile homebuilders able to meet the
needs of multiple buyer groups and respond to changing consumer
demand. PulteGroup’s purpose is building incredible places where
people can live their dreams.
For more information about PulteGroup, Inc. and PulteGroup
brands, go to pultegroup.com; www.pulte.com; www.centex.com;
www.delwebb.com; www.divosta.com; www.jwhomes.com; and
www.americanwesthomes.com. Follow PulteGroup, Inc. on Twitter:
@PulteGroupNews.
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version on businesswire.com: https://www.businesswire.com/news/home/20200824005007/en/
Macey Kessler office: 404.978.6414
macey.kessler@pultegroup.com
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