Febreze Fabric Refresher and Karamo help
“pawrents” easily keep homes odor-free and help support North Shore
Animal League America
Today, Febreze is launching “Say Up to Your Pup,” a call for dog
owners everywhere to invite their furry friends up onto furniture
for cuddles and stop worrying about odors that may get left behind.
Smells from dogs can get trapped in the fibers of the most
tough-to-clean fabrics, causing pawrents to say “off” the couch,
bed, and furniture, and miss out on snuggle time—but Febreze Fabric
Refresher makes it easy to eliminate those malodors, leaving behind
a light, clean scent.
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Febreze is launching “Say Up to Your
Pup,” a call for dog owners everywhere to invite their furry
friends up onto furniture for cuddles and stop worrying about odors
that may get left behind with Febreze Fabric Refresher (Photo:
Business Wire)
To get the word out, Febreze is partnering with Queer Eye star
and pawrent Karamo and the world’s largest no-kill rescue and
adoption organization, North Shore Animal League America. The goal
is to help make the transition from shelters to homes a bit easier
for everyone this Adopt-a-Dog Month.
“My dog Logan is so adorable, but I was always hesitant to let
him next to me on my couch or in bed because of the smell he’d
leave behind,” says Karamo. “But with Febreze Fabric Refresher,
living with a dog means still having a fresh-smelling home all the
time. Now I say come on ‘up’ and give me all the cuddles!”
Febreze Fabric Refresher can be used on fabrics weekly to
eliminate odors as part of a regular cleaning routine and is easy
to use: Simply turn the nozzle on, and spray in a sweeping motion
to lightly mist the fabric in question, and then let it dry. It can
be used on hard-to-wash fabrics like carpets, furniture,
upholstery, bedding, throws or blankets, and not on fabrics that
water spot, such as silk, suede, and leather.
Karamo is also helping Febreze kick off a call-to-action on
social media, to help raise donations to North Shore Animal League
America. He’ll be sharing photos of his dog on Instagram and
encouraging others to join in. For every in-feed photo or video on
Instagram of a dog “up” on a couch, bed, or furniture with the
hashtag #SayUpWithFebreze, Febreze will donate $25 (up to $25,000
with a minimum donation of $20,000) to support North Shore Animal
League America’s no-kill mission. Instagram profile must be set to
public in order for hashtag use to be counted as a donation.
“It’s important that pet-parents create homes that are
comfortable for everyone, where quality time can be shared,” says
Joanne Yohannan, Senior Vice President of Operations at North Shore
Animal League America. “We are excited to partner with Febreze on
‘Say Up to Your Pup’, since Febreze Fabric Refresher is one tool
that helps pet parents worry less so they can confidently invite
their dog ‘up’ for more cherished time together.”
With Febreze Fabric Refresher, Saying Up to Your Pup never felt
(or smelled) so good.
Febreze Fabric Refresher is available at retailers nationwide
and online starting at $4.49 in varieties such as Pet Odor
Eliminator, Extra Strength, and Gain.
About Febreze
In 1998, Procter & Gamble (P&G) gave households a breath
of fresh air with the launch of Febreze®, known today as the
preeminent brand for providing a fresh, clean scent and eliminating
odors from fabrics and the air.
Febreze® boasts a line of products with freshness capabilities
that range from ridding of pet odors and tackling sweat stink to
decorating the home with scent and freshening on the go. Febreze®
continues to be one of the fastest growing brands in P&G’s
portfolio of household brands and bring innovative products to
market. Fresh air is an essential and basic human right, and that
the air we breathe can give us “fresh starts.”
About P&G
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
https://www.pg.com/ for the latest news and information about
P&G and its brands.
About North Shore Animal League
America
Animal League America has saved more than 1,100,000 lives. As
the world’s largest no-kill rescue and adoption organization, we
understand that a rescue isn’t complete until each animal is placed
into a loving home. Our innovative programs provide education to
reduce animal cruelty and advance standards in animal welfare. We
reach across the country to rescue animals from overcrowded
shelters, unwanted litters, puppy mills, natural disasters and
other emergencies and find them permanent, loving homes.
www.animalleague.org
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Procter & Gamble Lindsey Mithoefer, 513-885-3114
mithoefer.ln@pg.com or M Booth Rachel Koggan, 973-464-6469
rkoggan@mbooth.com
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