National survey reveals seven out of 10 parents
are concerned about their children’s poor hygiene exposing their
households to COVID-19
Today, Procter & Gamble brand, Safeguard, announces a
hygiene education and product donation initiative to help reach the
estimated 48 million kids under the age of 121 that are reentering
playgrounds, parks, recreational facilities and schools in the U.S.
this month. Safeguard will donate $10 million to promote
handwashing habits among kids and provide more underserved
communities and families with free hygiene products through
organizations including Save the Children, Americares, and Feeding
America.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200622005140/en/
With the national surge in demand of hand
hygiene products, Safeguard is introducing new hand soaps and
sanitizers that wash away bacteria and germs into US retail stores.
The brand expects to increase manufacturing capacity to 45,000
liters of hand sanitizer per week once fully operational. (Photo:
Business Wire)
A national survey among 1,000 parents conducted by Safeguard
revealed nearly seven in 10 parents (68 percent) are concerned
about their children exposing others in the household to COVID-19
because of poor hand hygiene, while half (50 percent) of parents
are so worried about their children’s hygiene and health that they
don’t plan to take their kids to parks or recreation facilities
after they reopen.
“We are facing one of the biggest health crises of our lifetime,
and unacceptable disparities for children across America are
compounded during this pandemic – making access to basic essentials
including hygiene and health items out of reach for far too many
children,” said Mark Shriver, Senior Vice President of U.S.
Programs & Advocacy at Save the Children. “We are proud to
partner with Safeguard to draw attention to these inequities and
catapult change through increased access to education and essential
health and hygiene products.”
CDC guidelines state handwashing, along with maintaining social
distance and wearing masks, is a top preventative practice to stop
the spread of germs and decrease the risk of another Coronavirus
outbreak.2 Yet, nearly three in four (73 percent) of parents are
not completely confident that children will maintain proper
handwashing when they are not with them, and 54 percent say their
children don’t practice proper handwashing all the
time--underscoring the need for effective hygiene education,
particularly in communities most impacted by the pandemic.
“Safeguard has been teaching parents and children worldwide how
to clean their hands properly through partnerships with health
organizations, educators and governments,” said Freddy Bharucha,
P&G’s Vice President of North America Personal Care. “Our
creative methods for teaching kids handwashing have been
implemented in 15 countries reaching 100 million children over the
past 10 years. The global learning from our work helped guide the
road map to provide support to U.S. families and communities during
the COVID-19 pandemic.”
The multi-phased initiative counts on the support of various
notables and experts that will share personal anecdotes and tips to
teach and reinforce how kids can stay healthy. Actress,
entrepreneur and new mother, Shay Mitchell, advocates the
importance of instilling hand hygiene habits at home starting at an
early age. Family physician, Dr. Jen Caudle, has joined the
initiative to help parents understand how to follow CDC guidelines
and advise how children can safely remain active this summer in
support of their mental and physical well-being.
Save the Children serves as a catalyst for providing basic
health and hygiene resources like hand soap to U.S. communities
most in need. Cosmic Kids Yoga and other social media personalities
will round out the initiative, reaching children and families to
introduce an interactive handwashing routine in the form of a
song.
In the U.S., Safeguard has traditionally supplied hand hygiene
dispensers, soaps and sanitizers for restaurants and other
businesses. With the national surge in demand of hand hygiene
products, Safeguard is introducing new hand soaps and sanitizers
that wash away bacteria and germs into US retail stores. The brand
expects to increase manufacturing capacity to 45,000 liters of hand
sanitizer per week once fully operational.
For more information on how you can safeguard your family and
wash away germs, visit:
www.pggoodeveryday.com/impact/safeguard-covid-19/
About the Survey
The Safeguard Survey was conducted by Wakefield Research
(www.wakefieldresearch.com) between May 26 and May 29, 2020, among
1,000 nationally representative U.S. parents with kids ages two to
12. Results of any sample are subject to sampling variation. The
magnitude of the variation is measurable and is affected by the
number of interviews and the level of the percentages expressing
the results. For the interviews conducted in this particular study,
the chances are 95 in 100 that a survey result does not vary, plus
or minus, by more than 3.1 percentage points from the result that
would be obtained if interviews had been conducted with all persons
in the universe represented by the sample.
About Safeguard
Since it was launched in the U.S. in 1963, Safeguard has been
committed to protecting families by washing away germs and
bacteria, as well as educating children on proper hygiene habits.
Safeguard’s creative approach to teaching kids handwashing has been
implemented in 15 countries reaching nearly 100 million children
over the past 10 years. Outside the U.S., the brand runs a widely
watched cartoon series, Commander Safeguard, which reinforces good
handwashing behavior and averages three million Youtube viewers on
some episodes.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
About Save the Children
Save the Children believes every child deserves a future. Since
its founding more than 100 years ago, the organization has changed
the lives of more than one billion children. In the United States
and around the world, Save the Children gives children a healthy
start in life, the opportunity to learn and protection from harm.
The nonprofit does whatever it takes for children – every day and
in times of crisis – transforming their lives and the future we
share. Learn more at www.SavetheChildren.org.
_____________________ 1 “Kids Count Data Center." Accessed 16
June 2020. https://datacenter.kidscount.org/ 2 Center for Disease
Control, “Handwashing: Clean Hands Save Lives.” Accessed 16 June
2020. https://www.cdc.gov/handwashing
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Kim Murphy kim.murphy@citizenrelations.com
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