Polaris and Troy Lee Designs® Join Forces to Deliver Show-Stopping Limited-Edition GENERAL
September 20 2021 - 4:33PM
Business Wire
New Limited-Edition Vehicle Celebrates Troy
Lee’s Unparalleled Legacy & Artistry In Off-Road Design,
Delivering a Fully-Loaded GENERAL Born From Paint
Polaris Off Road, the world leader
in powersports and off-road innovation, unveiled its 2022 Polaris
GENERAL Troy Lee Designs® Edition—an exclusive offering within its
2022 Polaris GENERAL model-year lineup.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210920005912/en/
2022 Polaris GENERAL Troy Lee Designs®
Edition (Photo: Business Wire)
The collaboration is a fusion of Troy Lee’s undeniable
creativity and signature race-inspired aesthetic with the proven
performance, unmatched comfort, and unrivaled versatility of the
Polaris GENERAL platform. Whether you are a seasoned off-roader, an
avid mountain biker, or a motorsports fan looking for the ultimate
adventure, this limited-edition GENERAL XP gives you the capability
to tackle any terrain, the storage options to haul more gear, and
the style you’ll be proud of. In spirit of the exclusive nature of
Troy’s artistic work, only 700 will be available worldwide, each
numbered with a unique metal badge in the interior.
“Troy Lee is a boundary-breaker, carrying his iconic
speed-inspired creativity across multiple disciplines and sports,
and we’re extremely proud of the partnership we’ve maintained over
the years,” said Chris Judson, Vice President of RANGER, GENERAL
and ATV, Polaris. “The GENERAL XP Troy Lee Designs® Edition is
perfect for those who want their equipment to not only perform, but
visibly reflect their passion on a different level, whether they’re
shuttling mountain bike runs, building trails or exploring new
territory.”
Polaris Off Road has led the charge for off-road vehicle
innovation for nearly four decades. Over this same period, Troy Lee
Designs® has carved a legacy based on its unmatched creative
horsepower and its passion for riding and performance. This
collaboration is the latest in a long-standing relationship between
the two brands, including Polaris’ sponsorship of the Troy Lee
Designs®/Red Bull®/GasGas® Factory Race Team and an extensive line
of co-branded helmets, jackets and other soft goods. In 2021, Troy
Lee also designed the 2021 Dakar livery for the RZR Factory Racing
Team.
“I’m really stoked to be involved in this project, as the
Polaris GENERAL speaks to my passion for innovation and
performance,” said Troy Lee. “I love working on limited-edition
projects, and Polaris has been a great creative partner. I can’t
wait to see how the public reacts to the design of this
machine.”
Available in two- and four-seat models, the Polaris GENERAL XP
1000 Troy Lee Designs® Edition now adds more style, capability and
tech for riders looking to take their off-road adventure to the
next level in style. New features include:
- Troy Lee Designs® Signature Graphics &
Styling – Exclusive Troy Lee Designs® graphics perfectly pairs
trending non-metallic colors against turbo silver race strips and
stealth black paint, with the artistic touch Troy is known for,
including retro numbering, speed flairs, a painted bumper, and
custom-embroidered seats. Every unit will be uniquely identified
with a brushed aluminum interior badge displaying the unit number,
one to 700.
- RIDE COMMAND – Industry-exclusive RIDE COMMAND keeps
riders connected and on-course. A 7-inch infotainment system
featuring GPS navigation and waypoints lets riders save specific
destinations and follow a guided route so they can find their way,
even outside of cell range. Vehicles equipped with RIDE COMMAND can
also send group texts to one another without requiring cell
service.
- Rhino-Rack® Lock & Ride Rear Bed Rack –
Equipped straight from the factory, the Lock & Ride Rear Bed
Rack was designed collaboratively with a global industry leader in
premium storage solutions, Rhino-Rack®. The rack quickly attaches
to the bed of GENERAL to haul more riding gear, trail-building
tools, and more with plenty of room for a trail-side cooler, all
while freeing up space in the cab.
- Rockford Fosgate® Audio – A Rockford Fosgate®
Stage 3 audio system delivers powerful sound with pristine clarity
through a 400W Amp and four integrated Co-Axial 6.5” Speakers, so
riders can rock out to their favorite playlist wherever the ride
takes them.
- Pro Armor Light Bar – An exclusive 11-inch Pro Armor
high-output light bar integrated into the front bumper increases
visibility in low-light conditions to extend the day of
riding.
- Race-Inspired Steering Wheel – Transferring from
handlebars to steering wheel will feel fitting with an exclusive
aluminum and wrapped steering wheel.
The Polaris GENERAL Troy Lee Designs® Limited Edition is
available for pre-ordering through Polaris dealerships and will
begin arriving in dealerships in Fall of 2021.
2022 GENERAL XP 1000 Troy Lee Designs® Edition -
Starting at $27,299 U.S. MSRP 2022 GENERAL XP 4 1000 Troy Lee
Designs® Edition - Starting at $29,499 U.S. MSRP
To learn more about the new GENERAL Troy Lee Designs® Limited
Edition and 2022 GENERAL lineup, visit Polaris.com/GENERAL or join
the conversation and follow Polaris ORV on Facebook®, Instagram®,
YouTube® and Twitter®.
About Polaris
As the global leader in powersports, Polaris Inc. (NYSE: PII)
pioneers product breakthroughs and enriching experiences and
services that have invited people to discover the joy of being
outdoors since our founding in 1954. With annual 2020 sales of $7.0
billion, Polaris’ high-quality product line-up includes the Polaris
RANGER, RZR and GENERAL side-by-side off-road vehicles; Sportsman
all-terrain off-road vehicles; Indian Motorcycle mid-size and
heavyweight motorcycles; Slingshot moto-roadsters; snowmobiles; and
deck, cruiser and pontoon boats, including industry-leading
Bennington pontoons. Polaris enhances the riding experience with
parts, garments and accessories, along with a growing aftermarket
portfolio, including Transamerican Auto Parts. Polaris’ presence in
adjacent markets includes military and commercial off-road
vehicles, quadricycles, and electric vehicles. Proudly
headquartered in Minnesota, Polaris serves more than 100 countries
across the globe. www.polaris.com.
Troy Lee Designs® is a registered trademark of Troy Lee Designs,
LLC ; Rhino-Rack® is a registered trademark of Rhino Rack Australia
Pty Limited COMPANY AUSTRALIA; Red Bull® is a registered trademark
of Red Bull GmbH LLC ; GasGas® is a registered trademark of KTM AG
Corporation (AG); Rockford Fosgate® is a registered trademark of
Rockford Corporation Unless noted, trademarks are the property of
Polaris Industries Inc.
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version on businesswire.com: https://www.businesswire.com/news/home/20210920005912/en/
Neil Storz The Brand Amp Neil@thebrandamp.com (805)794-5352
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