Harris Williams Advises Pink Lily on its Investment from Cortec Group
December 02 2021 - 12:24PM
Business Wire
Harris Williams, a global investment bank specializing in
M&A advisory services, announces it advised Pink Lily on its
investment from an affiliate of Cortec Group (Cortec). Founded in
2014, Pink Lily is one of the fastest growing online women’s
lifestyle brands in the country. The transaction was led by Ryan
Budlong, Corey Benjamin, Beau Pierce, and Dylan Digmon of the
Harris Williams Consumer Group and Keith Zukowski of the firm’s
Richmond office.
“Since its founding, Pink Lily has created a highly engaged
social community to become one of the fastest growing digitally
native lifestyle brands in America. It has been a pleasure working
with Pink Lily founders Tori and Chris Gerbig and the entire Pink
Lily team to help find a growth-focused partner in Cortec to
continue scaling the brand,” said Ryan Budlong, a managing director
at Harris Williams.
“The continued shift online in the apparel and accessories space
has attracted significant interest from investors seeking to back
differentiated brands of scale with clear runway to continue
expanding. Tori and Chris have created a unique and authentic brand
with deep knowledge of its core audience, and we look forward to
watching Pink Lily’s continued success,” added Corey Benjamin, a
managing director at Harris Williams.
Pink Lily is a leading e-commerce platform, featuring a wide
assortment of women's clothing, shoes and accessories.
Headquartered in Bowling Green, Kentucky, Pink Lily is led by
husband-and-wife co-founders Tori and Chris Gerbig.
Founded in 1984, Cortec invests in middle market specialty
direct-to-consumer products and services, distribution, and
healthcare products and services companies in partnership with
founders, owners, and management teams who want to work with Cortec
to drive growth and improve business fundamentals.
Harris Williams, an investment bank specializing in M&A
advisory services, advocates for sellers and buyers of companies
worldwide through critical milestones and provides thoughtful
advice during the lives of their businesses. By collaborating as
one firm across Industry Groups and geographies, the firm helps its
clients achieve outcomes that support their objectives and
strategically create value. Harris Williams is committed to
execution excellence and to building enduring, valued relationships
that are based on mutual trust. Harris Williams is a subsidiary of
the PNC Financial Services Group, Inc. (NYSE: PNC).
The Harris Williams Consumer Group has completed transactions
across a variety of verticals, including branded consumer products;
consumer services; food, beverage and agribusiness; and restaurant
and retail. For more information on the Harris Williams Consumer
Group and recent transactions, visit the Consumer Group’s section
of the Harris Williams website.
Harris Williams LLC is a registered broker-dealer and member of
FINRA and SIPC. Harris Williams & Co. Ltd is a private limited
company incorporated under English law with its registered office
at 8th Floor, 20 Farringdon Street, London EC4A 4AB, UK, registered
with the Registrar of Companies for England and Wales (registration
number 07078852). Harris Williams & Co. Ltd is authorized and
regulated by the Financial Conduct Authority. Harris Williams &
Co. Corporate Finance Advisors GmbH is registered in the commercial
register of the local court of Frankfurt am Main, Germany, under
HRB 107540. The registered address is Bockenheimer Landstrasse
33-35, 60325 Frankfurt am Main, Germany (email address:
hwgermany@harriswilliams.com). Geschäftsführer/Directors: Jeffery
H. Perkins, Paul Poggi. (VAT No. DE321666994). Harris Williams is a
trade name under which Harris Williams LLC, Harris Williams &
Co. Ltd and Harris Williams & Co. Corporate Finance Advisors
GmbH conduct business.
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For media inquiries, please contact Julia Moore at
media@harriswilliams.com.
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