American Apparel, Bric’s Milano, Kendra Scott Among New Brands to Boost Bus. Overseas with Cross-Border Services from Pitne...
January 15 2019 - 10:36AM
Business Wire
Pitney Bowes Inc. (NYSE: PBI), a global technology company that
provides commerce solutions in the areas of ecommerce, shipping,
mailing, and data, today revealed its latest cross-border ecommerce
client success stories with high-profile brands spanning the
apparel, accessory and beauty industries. The companies, including
American Apparel, Bric’s Milano and Kendra Scott use Cross-Border
Services from Pitney Bowes to help drive growth in overseas
markets.
Lila Snyder, Executive Vice President and President, Commerce
Services at Pitney Bowes said, “Merchants cannot ignore the power
and potential of cross-border commerce. It presents an untapped
opportunity to generate new revenue streams, particularly in
high-growth markets such as China, Japan and South Korea.
Cross-Border Services from Pitney Bowes help connect brands with
international buyers, optimizing web experiences for mobile, while
delivering a consistent, streamlined approach for customers
regardless of location. It’s very rewarding to see these amazing
brands delivering growth and great customer experiences using our
services.”
American Apparel is an iconic global fashion brand. The company
needed a reliable partner to help it drive growth in new
territories. Raffael Sarracini, Vice President, eCommerce for
Gildan Activewear, owner of American Apparel, explained, “For us as
a brand with a strong ethically made, sweatshop-free ethos, a
critical requirement in our overseas expansion was giving our
customers transparency, honesty, security and consistency in how
they shop, wherever they’re located, whichever channel they use to
interact with us. If they’re ordering from outside the US, we
wanted to give them access to a wide selection of our products with
absolute clarity on what they would be paying, and visibility of
their order. We can now offer our clients a seamless shopping
experience.”
Founded in 1952, Bric’s Milano has been selling luxurious,
hand-crafted bags to its discerning clientele, and has grown into a
prestigious brand synonymous with quality, artistry and style. With
the help of Pitney Bowes, Bric’s Milano has taken its business
beyond the stunning shores of Italy’s Lake Como, now shipping
around the world, generating new revenue and driving growth.
Celebrity endorsement and the power of social media led to an
increase in demand for Bric’s Milano’s products from across the
world. They wanted to seize this opportunity and reach customers in
all the American markets but needed the proper resources to address
some of the unique challenges faced when expanding outside the
United States, such as logistical compliance and customer
knowledge. Partnering with Pitney Bowes Cross-Border Services made
the complex simple: Pitney Bowes managed the entire overseas
process, helping Bric’s Milano localize the brand for new markets
while keeping its Italian heritage at its heart.
Kendra Scott is a fashion-lifestyle brand with a conscience, and
a strong culture of giving. Founder and entrepreneur Kendra Scott’s
philanthropic values run throughout the business, which has grown
from a $500 project in the spare bedroom of her home to a
billion-dollar brand. Pitney Bowes Cross-Border Services has played
a crucial role in helping the brand grow its presence overseas,
offering localized currencies with taxes and duties calculated at
checkout, so customers know exactly how much they’re paying, as
well as fast and cost-effective shipping. “We wanted to make it as
easy for our overseas customers to shop with us as it is for our
US-based customers,” said CEO Kendra Scott. “They have a seamless,
consistent shopping experience with us wherever they are in the
world, which keeps them coming back.”
An increasing number of fashion, beauty and skincare brands are
launching cross-border businesses with Pitney Bowes, including:
- Dr. Dennis Gross Skincare, a
cruelty-free brand combining science and nature to transform the
skincare experience
- Tata Harper Skincare, which offers an
impressive range of 100% natural, non-toxic and innovative skincare
products cultivated from ingredients sourced from over 68 countries
around the world along with the brand’s 1,200 acre Certified
Organic farm in Vermont.
- Westport Big & Tall, a provider of
premium quality menswear from the finest clothing makers for the
big or tall man.
Brands must deliver against rising expectations
The 2018 Pitney Bowes Global Ecommerce Study revealed new
behaviors and shopping habits among consumers. Based on surveys of
more than 13,000 consumers in 12 markets, combined with surveys of
650 retailers in the US, UK and Australia, the study found that as
global ecommerce is maturing, consumers are shopping online more
frequently, with 35% shopping online daily or weekly. This figure
rises to 74% for shoppers in China. The more consumers shop online,
the more they expect in terms of service and delivery.
Shipping and delivery choices have become increasingly
influential on shoppers’ purchasing behaviors. 91% of consumers
leave the checkout when they find shipping isn’t free, or fast
enough. 36% of consumers go somewhere else if they have a poor
post-purchase experience, and 20% never come back. When it comes to
millennials, 30% will share their negative experiences publicly, on
review pages or across their social media networks. As brands
extend their reach overseas, they must maintain a consistently high
level of service.
About Pitney Bowes
Pitney Bowes (NYSE:PBI) is a global technology company providing
commerce solutions that power billions of transactions. Clients
around the world, including 90 percent of the Fortune 500, rely on
the accuracy and precision delivered by Pitney Bowes solutions,
analytics, and APIs in the areas of ecommerce fulfillment, shipping
and returns; cross-border ecommerce; office mailing and
shipping; presort services; location data; customer
information and engagement software; services; and financing. For
nearly 100 years Pitney Bowes has been innovating and delivering
technologies that remove the complexity of getting commerce
transactions precisely right. For additional information visit
Pitney Bowes, the Craftsmen of Commerce,
at www.pitneybowes.com.
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Brett R. CodyPitney Bowes(203) 218 1187Brett.Cody@pb.com
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