Mednax-Affiliated Practices to Adopt Pediatrix® Brand
March 02 2022 - 7:00AM
Business Wire
Brand evolution reflects breadth of clinical
expertise and exclusive focus on providing the highest quality
services across the women’s and children’s continuum of care
Mednax, Inc. (NYSE: MD) today announced that its affiliated
practices will adopt the Pediatrix® Medical Group brand nationwide,
reflecting the group’s role as the nation’s leading provider of
highly specialized health care for women, babies and children.
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The new Pediatrix® logo consists of three
intersecting rings that symbolize the company's commitment to
compassionate, coordinated and clinically excellent care for women
(pink ring), babies (blue ring) and children (green ring).
(Graphic: Business Wire)
The Pediatrix name honors its more than 40-year legacy of a
patient-centered, physician-led organization, with a mission to
“Take great care of the patient, every day and in every way™.” As
the company has grown through the years to include new specialty
and subspecialty practices across the nation, many of which have
been branded under different names, awareness of the company’s
footprint and deep expertise has been difficult for certain
audiences to recognize.
“This is an exciting time in our company’s trajectory,” said
Mark Ordan, chief executive officer. “Shifting our practices to a
unified Pediatrix brand enables us to promote collectively the wide
spectrum of talented physicians and other clinicians who millions
of the most vulnerable patients – high-risk expectant mothers,
premature and critically ill newborns and sick children – have and
continue to rely on for specialized care. This brand evolution
reflects our commitment to providing the highest quality services
across the full women’s and children’s continuum of care, which now
includes a growing line of pediatric primary and urgent care.”
To meet even more of the needs of patients, clinicians and
hospital partners, Pediatrix has expanded its offering across
obstetric, maternal-fetal medicine and neonatology service lines as
well as 18 pediatric subspecialty services. Pediatrix-affiliated
clinicians care for or provide diagnostics to one in four babies
born in the US, more infants than any other physician services
organization in the nation. This highly specialized care has been
bolstered by investments of more than $25 million in research,
education, quality-improvement and safety initiatives over the past
five years alone to help ensure the best patient care and
experience possible.
“Aligning our affiliated practices with the Pediatrix brand will
enable our patients to identify the broad range of care we offer in
these unique fields of medicine, including among underserved
communities,” added Curt Pickert, M.D., executive vice president of
Clinical Services. “As a physician-led organization, we are excited
about the journey ahead and look forward to reaching even more
patients who can benefit from our highly specialized care for years
to come.”
As part of the brand change, the company has launched a new
Pediatrix logo consisting of three intersecting rings that
symbolize its commitment to compassionate, coordinated and
clinically excellent care for women (pink ring), babies (blue ring)
and children (green ring). Mednax, Inc. will continue to be the
name of the publicly traded company.
Ordan added, “While our brands and services continue to evolve
over the coming months, great patient care is, and will always be,
the foundation of who we are and part of everything that we
do.”
ABOUT MEDNAX
Mednax, Inc. is a national medical group comprised of the
nation’s leading providers of physician services practicing under
the Pediatrix® brand. Pediatrix-affiliated clinicians are committed
to providing coordinated, compassionate and clinically excellent
services to women, babies and children across the continuum of
care, both in hospital settings and office-based practices.
Specialties include obstetrics, maternal-fetal medicine and
neonatology complemented by 18 pediatric subspecialties, as well as
a newly expanded area of primary and urgent care clinics. The
group’s high-quality, evidence-based care is bolstered by
investments in research, education, quality-improvement and safety
initiatives. The company was founded in 1979 as a single affiliated
neonatology practice and today provides its highly focused and
often critical care services through more than 4,700 affiliated
physicians and other clinicians in 38 states and Puerto Rico. To
learn more about Pediatrix, visit www.pediatrix.com or follow us on
Facebook, Instagram, LinkedIn, Twitter and the Pediatrix blog.
Mednax investment information can be found at
www.mednax.com/investors.
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version on businesswire.com: https://www.businesswire.com/news/home/20220302005020/en/
Media Contact Jennifer Gutierrez Manager, Corporate
Communications 954.384.0175 ext. 5684
jennifer.gutierrez@pediatrix.com
Investor Relations Contact Charles Lynch Senior Vice
President, Finance and Strategy 954.384.0175 ext. 5692
charles_lynch@mednax.com
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