OMX Officemax Incorporated

When Going Digital This Holiday Season, Know the Photographer Identifying a Photographer's Profile Helps Find the Right Camera at the Right Price, Say OfficeMax Experts ITASCA, Ill., Nov. 24 /PRNewswire-FirstCall/ -- Digital cameras are expected to be one of the most popular electronic gifts this holiday season, but with all the styles and features on the market, it can be easy for consumers to buy more camera than they need. To help stretch holiday budgets further, experts at OfficeMax(R), one of the nation's largest office supply retailers, have developed three profiles of digital camera users and identified the best cameras and printers to meet each photographer's needs. "As digital cameras have become more popular, the number of camera options also has expanded, and it can be difficult to assess how many high-tech camera features you really need to purchase," said Ryan Vero, OfficeMax executive vice president of merchandising. "OfficeMax's technology experts are on hand to help shoppers sort through terms such as 'megapixels' and 'megabytes,' and identify the right camera for that special someone on their holiday list." According to the Consumer Electronic Association, digital cameras have replaced DVD players as the number one electronic gift this holiday season. To match the best digital cameras with the amateur photographers on your list, OfficeMax technology experts identified these profiles: -- Snap Shot Specialist - the first-time digital camera user who takes photos to send and share via cell phone, email or post on the Internet. For this, OfficeMax recommends simple value-priced cameras that offer quality photos small enough in resolution to easily send and receive electronically, such as the DXG 308 3 megapixel Digital Camera. Its compact design features 4x zoom, 16MB internal memory, and a 1.5" LCD screen ($79.99). -- Family Historian - this photographer brings out the camera during holidays and family gatherings, and wants an easy-to-use, point-and-shoot camera that takes quality 4x6-inch and 5x7-inch prints without much hassle. For an easy one-step, computer-free printing process, OfficeMax recommends the Kodak EasyShare CX 7330 Digital Camera and Printer Dock Bundle. With 3.1 megapixels and 3x optical zoom, high-quality 4x6-inch borderless photos are printed at the touch of a button ($269.99). Or print directly from the camera to the printer with the Canon A75 3.2 Megapixel Digital Camera, which has a 3x optical, 3.2x digital zoom lens and 3.2 megapixels ($199.99). -- Photo Buff - this photographer takes their hobby seriously, and wants higher resolution to enlarge photos, plus flexibility for additional camera features and gadgets. OfficeMax recommends the Olympus C-725 3.0 Megapixel Digital Camera, with 8x optical zoom/3x digital zoom capability that lets them get closer to the subject. At 3.0 megapixels, images are small enough to e-mail and big enough to print, up to 8x10-inch and larger ($229.98). The HP PhotoSmart R707 5.1 Megapixel Digital Camera allows for poster-size enlargements, has 3x optical/8x digital zoom, and can print direct to any PictBridge-enabled printer. This compact camera also has in-camera red-eye removal, image advice, and panorama preview ($299.99). The Sony Cyber-Shot DSC-P41 is the lightest of the new Cyber-Shot cameras, with 4.1 megapixels, 3x digital zoom and a five-area multi-point auto focus that allows users to automatically or manually focus on a subject. It has six preset screen modes, auto exposure mode and a burst mode that allows the camera to capture four shots in quick succession ($179.99). With a 115 percent low price guarantee, excellent customer service and an updated store design that makes it easier to find products quickly, OfficeMax is the place to get everyone's digital camera needs in one easy, affordable trip. About OfficeMax(R) Incorporated OfficeMax(R) Incorporated (NYSE:OMX) is a leader in both business-to-business office product solutions and retail office products. OfficeMax delivers an unparalleled customer experience -- in service, in product, in timesavings, and in value -- through a relentless focus on its customers. The company provides office supplies and paper, print and document services, technology products and solutions, and furniture to large, medium and small businesses and consumers. OfficeMax customers are served by more than 40,000 associates through direct sales, catalogs, Internet and nearly 1,000 superstores. The business had sales of $6.6 billion in the first nine months of 2004 and trades on the New York Stock Exchange under the symbol OMX. To find the nearest OfficeMax, call 1-877-OFFICEMAX or more information can be found at http://www.officemax.com/ . OfficeMax Contact Media Contact Bill Bonner Nicole Miller, Bader Rutter & Associates 630 438 8584 262 938-5425 DATASOURCE: OfficeMax Incorporated CONTACT: Bill Bonner of OfficeMax, +1-630-438-8584, or Nicole Miller of Bader Rutter & Associates, +1-262-938-5425 Web site: http://www.officemax.com/

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