OMX Officemax Incorporated

High-Tech Meets Homemade for the Holidays Create 12 Months of Memories With OfficeMax's Customized Calendars ITASCA, Ill., Nov. 23 /PRNewswire-FirstCall/ -- Cutting-edge technology is helping gift givers create personalized gifts this holiday season. Photo scanning, digital photography, color copying, digital printing and online programs are just some of the tools being used to create one-of-a-kind, custom calendar gifts through CopyMax(R) centers located in OfficeMax(R) (NYSE:OMX) retail locations. Everything from memory-filled photos to children's art masterpieces can be featured on the calendars, which OfficeMax prints, processes and spiral-binds using the latest technology. "The holidays are all about celebrating families, and we see a lot of customers who put photos of their extended families in these calendars, and give each family member one as a gift," said Brian Norris, OfficeMax senior vice president. "With OfficeMax services, even someone with little creative or artistic skills can create a heartwarming and personal gift that looks professional." Customers supply their own pictures, decide what months they should correspond to, list important dates such as birthdays and anniversaries, or milestones like "25th wedding anniversary," and OfficeMax does the rest. OfficeMax takes printed color or black and white photos and reproduces them on high-quality laser paper. Customer service representatives are available to offer expert guidance on photo selection, formatting, design and adding clipart graphics. OfficeMax also can work with digital photos, printing them onto laser paper and saving customers from the often-challenging process of scanning. OfficeMax has offered the customized calendars since 1996 and has seen an increase in their popularity along with the digital photography market explosion. Tech-savvy customers can create a calendar from home by visiting http://www.copymax.com/ and uploading their digital photos, adding significant dates, and choosing clipart graphics when prompted by the step-by-step calendar creation tutorial. "We can accommodate whatever level of expertise the customer may have," Norris said. "Ultimately, we want the creation of the calendars to be a simple process, yet offer a high degree of personalization." The MaxMemories(TM) Monthly Calendar is available in either a 12 or 16- month format starting at $19.99, with discounts for quantities over 10. For just one special picture, the MaxMoments(TM) Year-at-a-View Calendar starts at $4.99, and is available in various sizes. Additionally, a single photo or collage can be showcased on the cover of a weekly planner, an ideal gift for teachers and students, starting at $9.99. Aside from their holiday gift appeal, custom calendars also are being used in a variety of other capacities, according to OfficeMax experts. Small businesses create them to showcase their products or for client gifts, local artists use them to reproduce their original artwork, even veterinary clinics use them to feature their patients' pets. Educational groups and school booster clubs also have made the calendars to highlight a school's sports teams or for fundraising. About OfficeMax Incorporated OfficeMax Incorporated is a leader in both business-to-business office product solutions and retail office products. OfficeMax delivers an unparalleled customer experience -- in service, in product, in time savings, and in value -- through a relentless focus on its customers. The company provides office supplies and paper, print and document services, technology products and solutions, and furniture to large, medium and small businesses and consumers. OfficeMax customers are served by more than 40,000 associates through direct sales, catalogs, Internet and nearly 1,000 superstores. The business had sales of $6.6 billion in the first nine months of 2004 and trades on the New York Stock Exchange under the symbol OMX. To find the nearest OfficeMax, call 1-877-OFFICEMAX. More information can be found at http://www.officemax.com/ . OfficeMax Contact Media Contact Bill Bonner Peter Balistrieri, Bader Rutter & Associates 630 438 8584 262 784 7200 DATASOURCE: OfficeMax Incorporated CONTACT: Bill Bonner of OfficeMax, +1-630-438-8584, or Peter Balistrieri of Bader Rutter & Associates, +1-262-784-7200 Web site: http://www.copymax.com/ http://www.officemax.com/

Copyright