OfficeMax Partners with JibJab to Bring Internet Sensation 'ElfYourself' Back for 2008 Holiday Season
November 17 2008 - 11:38AM
PR Newswire (US)
Partnership Gives Pop Culture Holiday Tradition Boost in
Functionality and User Experience NAPERVILLE, Ill., Nov. 17
/PRNewswire-FirstCall/ -- OfficeMax(R) Incorporated (NYSE:OMX), a
leader in office products and services, and JibJab Media Inc., a
leading innovator in online entertainment, today announced a
partnership that brings OfficeMax's smash hit campaign,
ElfYourself.com (http://www.elfyourself.com/), back to the web for
a third annual holiday season of spreading cheer. OfficeMax and
JibJab, best known for online political parodies such as 'This
Land', began conversations following the 2007 holiday season when
the companies scored the number one and number two positions
respectively for fastest growing sites on the web, according to
comScore. Over six weeks during the 2007 holiday season,
ElfYourself received more than 193 million site visits, and more
Americans were visiting ElfYourself.com
(http://www.elfyourself.com/) than Facebook.com
(http://www.facebook.com/), according to web measurement firm
Quantcast. ElfYourself enables users to create free personalized
holiday eCards by uploading their photos and transforming
themselves, family and friends into dancing elves. OfficeMax and
JibJab have jointly enhanced the ElfYourself experience by
increasing the number of elves a visitor can create, from four to
five, as well as offering three new dances including a disco dance,
country dance and the Charleston. "Over the past two holiday
seasons, the elves have become not just a holiday tradition but a
popular culture phenomenon that we hope generations will enjoy for
years to come," said Bob Thacker, senior vice president of
advertising and marketing for OfficeMax. "This season, we're
thrilled to offer consumers more digital capabilities to spread
holiday cheer with our beloved elves." This year ElfYourself will
be running on JibJab's Starring You(R) Technology platform that not
only enables users to create personalized online videos, but also
get their personalized elves printed on greeting cards and holiday
gifts such as ornaments, mouse pads, coffee mugs, and playing
cards. For a small fee, users can also get a downloadable version
of their video that they can watch offline, burn to a DVD or watch
on their mobile devices. "OfficeMax's ElfYourself is the most
successful viral marketing campaign in history," said JibJab's
co-founder and CEO, Gregg Spiridellis. "We're thrilled to be
partners with OfficeMax and bring our unique creative capabilities
and technology platform to their ground breaking ElfYourself
campaign." About OfficeMax OfficeMax Incorporated (NYSE:OMX) is a
leader in both business-to- business office products solutions and
retail office products. The OfficeMax mission is simple. We help
our customers do their best work. The company provides office
supplies and paper, in-store print and document services through
OfficeMax ImPress(R), technology products and solutions, and
furniture to consumers and to large, medium and small businesses.
OfficeMax customers are served by more than 30,000 associates
through direct sales, catalogs, e-commerce and more than 1,000
stores. To find the nearest OfficeMax, call 1-877-OFFICEMAX. For
more information, visit http://www.officemax.com/. About JibJab
JibJab helps people share laughs. From viral political videos like
"This Land" to Sendables(R) eCards and personalized Starring
You!(R) products, JibJab's artists, technologists and business
people are on a mission to make the web a funnier place. A hundred
years ago, entrepreneurs revolutionized the entertainment industry
with film. Today, at JibJab, we're doing it with computers. For
more info, go to JibJab.com/about. OfficeMax Media Contacts JibJab
Media Contact Bill Bonner Jennifer Rook Joey Infortuno 630 864 6066
630 864 6057 310-314-4375 DATASOURCE: OfficeMax Incorporated
CONTACT: Bill Bonner, +1-630-864-6066, or Jennifer Rook,
+1-630-864-6057, both of OfficeMax Incorporated; or Joey Infortuno,
+1-310-314-4375, of JibJab Web site: http://www.officemax.com/
http://www.elfyourself.com/
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