OMX Officemax Incorporated

Visitors can 'Elf' Themselves, 'Elf' a Foursome, or Celebrate their 'Ba Humbug' Spirit with ScroogeYourself NAPERVILLE, Ill., Nov. 26 /PRNewswire/ -- OfficeMax(R) Incorporated (NYSE: OMX), a leader in office products and services, today announced the return of a holiday favorite that became an online pop culture phenomenon in 2006 -- ElfYourself(TM), generating more than 11 million elves. This year, visitors have the option to either "Elf" themselves or expand the elf concept by "elfing" themselves along with three other friends -- creating a band of four elves. For those individuals not quite in the holiday spirit, OfficeMax offers a new character to trigger a smile from even the grumpiest of curmudgeons -- ScroogeYourself. OfficeMax is also bringing back nine popular online holiday games that were first introduced during the 2006 holiday campaign. In addition to ElfYourself.com and ScroogeYourself.com the other sites include: Reindeer Arm Wrestling (http://www.reindeerarmwrestling.com/) Roast A Turkey (http://www.roastaturkey.com/) Greetings from the North Pole (http://www.greetingsfromthenorth.com/) Shake the Globe (http://www.shaketheglobe.com/) Yes I'm Working (http://www.yesimworking.com/) Don't Shoot Your Eye Out (http://www.dontshootyoureyeout.com/) Save the Snowman (http://www.savethesnowman.com/) Faux Charity Donation Generator (http://www.fauxcharity.com/) North Pole Dancing (http://www.northpoledancing.com/) "Nearly a quarter of million people have visited the ElfYourself.com web site in anticipation of this year's launch," said Ryan Vero, executive vice president and chief merchandising officer. "At the height of ElfYourself's popularity ten people were 'elfing' themselves every second. ElfYourself -- and now ScroogeYourself -- is our way of bringing a little light-hearted fun to family and friends during the holiday season. It's easy to get caught up in the grind and stress of getting your holiday 'to do's' accomplished, but these two digital characters help people spread cheer and keep the season bright." ElfYourself.com and ScroogeYourself.com holiday web-sites were concepted, designed and produced for OfficeMax by New York-based advertising agency Toy NY, along with its interactive partner EVB. Last year Toy NY created 20 holiday web sites for OfficeMax and regard ElfYourself.com as its most successful e-card they've ever developed. OfficeMax's ElfYourself.com site allow visitors to upload up to four photos and record a synchronized message through a special toll-free phone number. The face (or faces) is then attached to an animated elf body, the voice is processed to sound elf-like and the result is a dancing and talking elf or elves that can be forwarded to family or friends, or posted to personal web sites or blogs. Customers looking to give gifts that inspire creativity and imagination can check out OfficeMax's featured holiday products online at http://www.officemax.com/. OfficeMax is offering an expanded selection of technology and digital photo gift bundles as well as a larger selection of personalized calendars and gift cards through OfficeMax ImPress(TM), OfficeMax's print and document services. About OfficeMax OfficeMax Incorporated (NYSE:OMX) is a leader in both business-to-business office products solutions and retail office products. The OfficeMax mission is simple. We help our customers do their best work. The company provides office supplies and paper, in-store print and document services through OfficeMax ImPress(TM), technology products and solutions, and furniture to consumers and to large, medium and small businesses. OfficeMax customers are served by more than 36,000 associates through direct sales, catalogs, e-commerce and more than 900 stores. To find the nearest OfficeMax, call 1-877-OFFICEMAX. For more information, visit http://www.officemax.com/. OfficeMax Media Contacts Bill Bonner Jennifer Rook 630 864 6066 630 864 6057 DATASOURCE: OfficeMax Incorporated CONTACT: Bill Bonner, +1-630-864-6066, or Jennifer Rook, +1-630-864-6057, both of OfficeMax Incorporated Web site: http://www.officemax.com/

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