OMX Officemax Incorporated

New Service Aims to End Dilemma of Choosing Between Do-It-Yourself Clip Art and Costly Designers NAPERVILLE, Ill., Sept. 27 /PRNewswire/ -- The 'cost vs. quality' dilemma has plagued business entrepreneurs when considering the image they want to present for their new business. Historically, business owners had two options: create an identity using clip art or contract with a graphic design firm for significantly more money. OfficeMax(R) Incorporated (NYSE:OMX), a leader in office products and services, today announced it is expanding its line of business design services through OfficeMax ImPress(TM), OfficeMax's print and document services, and bridging the gap between do-it-yourself design and design agencies. To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/officemax/29813/ OfficeMax ImPress now offers more than 1,000 new customizable business card and stationery designs that enables customers to create a look of their own. With the help of an OfficeMax ImPress associate, customers have the option to design a look using design templates, upload artwork into an existing design, or create a new identity from scratch. Customers are able to see artwork in real-time due to the addition of on-site design kiosks. This technology also enables customers to apply designs instantly across coordinating stationery, brochures, labels, folders and more. "Expanding OfficeMax ImPress's design services comes at a critical time. We see a new service niche emerging because small business owners want more control over designs, but they fall short on skills and resources," said Ryan Vero, executive vice president and chief merchandising officer for OfficeMax. "Plus, they don't have time to keep going back and forth on design concepts. Gone are the days where creativity is limited to picking a template out of a catalog and hoping the design turns out as good as the picture. Now customers can see their creation in real time." "Automated design techniques and cost-effective, short-run printing services give OfficeMax ImPress customers the opportunity to present themselves to customers with production values equivalent to their bigger business competitors," said Jim Hamilton, Group Director of InfoTrends' On Demand Printing & Publishing, Jetting Technology Opportunities, and Wide Format Printing Consulting Services. According to the U.S. Small Business Administration there are roughly more than 26 million self-employed or under 10-person firms in the U.S. today. As OfficeMax has learned through recent product introductions, there is greater demand for more design options. "We know that women look for more ways to portray their personality and style in business," said Vero. "OfficeMax has taken steps in our stores and with our merchandise to give women more to work with when they create and maintain their work environment. With this new design service, we are taking another large step toward giving more style options." The new price point for 250 full-color business cards will begin at $29.99. OfficeMax ImPress will offer 250 free full-color business cards with the purchase of 250*. In October, customers purchasing more than $125 in design services at OfficeMax ImPress will receive a voucher for a spa service or round of golf**. Customers that purchase more than $500 in design services will receive a voucher for a hotel stay for four days and three nights at select hotels all over the world**. *Offer valid through September 29, 2007. **Offer valid October 1 - 31, 2007. Certain restrictions apply; see store for details. About OfficeMax OfficeMax Incorporated (NYSE:OMX) is a leader in both business-to- business office products solutions and retail office products. The OfficeMax mission is simple. We help our customers do their best work. The company provides office supplies and paper, in-store print and document services through OfficeMax ImPress(TM), technology products and solutions, and furniture to consumers and to large, medium and small businesses. OfficeMax customers are served by approximately 35,000 associates through direct sales, catalogs, e-commerce and more than 900 stores. To find the nearest OfficeMax, call 1-877-OFFICEMAX. For more information, visit http://www.officemax.com/. OfficeMax Media Contacts Bill Bonner 630-864-6066 DATASOURCE: OfficeMax Incorporated CONTACT: Bill Bonner of OfficeMax Incorporated, +1-630-864-6066 Web site: http://www.officemax.com/ /Video: http://www.prnewswire.com/mnr/officemax/29813

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