ACNielsen to Act as Preferred Provider of Syndicated Sales Information For OfficeMax(R) Incorporated
September 08 2006 - 11:21AM
Business Wire
ACNielsen U.S., an operating unit of ACNielsen, a VNU business,
today announced an information sharing alliance with OfficeMax
Incorporated (NYSE:OMX). The agreement will enable OfficeMax
vendors to gain new insights into their sales performance within
the company's U.S. stores through ACNielsen. Under this agreement,
ACNielsen will monitor sales and create a total trading area for
OfficeMax. ACNielsen provides the most complete coverage of the
complex consumer packaged goods marketplace in the industry. The
inclusion of OfficeMax's sales data will add an even greater degree
of market-level coverage to the manufacturers. OfficeMax account
level sales data will allow manufacturers to better understand
product performance within total U.S. where OfficeMax competes. In
addition, ACNielsen will design and develop custom category
management templates to enhance OfficeMax's category management
process which will be available for purchase by manufacturers once
developed. In addition to the creation of a Total OfficeMax Trading
Area, the agreement also includes the following services: ACNielsen
Onsite, RWS/Nitro and Strategic Planner. Bill Zeuch, Vice President
Category Management & Customer Insight, OfficeMax said, "This
strategic relationship with ACNielsen will help us work more
effectively with our manufacturer partners by enabling them to
better understand their sales within the total U.S. area where we
compete. We value the high quality of ACNielsen's data and insights
and the dedication of their team assigned to our business." Also
under the agreement, OfficeMax will utilize Spectra EnLighten, a
tool which will provide an increased understanding of the consumers
in the Consumer Trade Areas(TM) surrounding their stores and will
help them to better optimize their merchandising and assortment
choices to meet the needs of their consumers in each area. Tim
Kregor, President, ACNielsen Homescan & Spectra US said,
"Utilizing our Spectra solutions, OfficeMax will gain a deeper
insight into who their consumers are and where they shop. We are
excited to begin this collaboration with them." Dan Sacco, Senior
Vice President, ACNielsen Client Service, said, "We are very
pleased to have expanded the scope of our work with OfficeMax. This
alliance offers OfficeMax and its vendors a clearer view of
consumer understanding and demand that will bring valuable insight
into the forecasting and replenishment process." About ACNielsen
ACNielsen, a VNU business, is the world's leading marketing
information provider. Offering services in more than 100 countries,
the unit provides measurement and analysis of marketplace dynamics
and consumer attitudes and behavior. ACNielsen Homescan &
Spectra, a global business unit of ACNielsen, is the leader in
delivering consumer and shopper insights, creating marketing
efficiency for FMCG companies through world-class segmentation and
targeting services. Clients rely on ACNielsen's market research,
proprietary products, analytical tools and professional service to
understand competitive performance, to uncover new opportunities
and to raise the profitability of their marketing and sales
campaigns. Note to Editors: Look for this press release and other
ACNielsen news on the Internet at http://us.acnielsen.com/news/.
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