OfficeMax & PGA of America Seal Partnership Deal
September 19 2005 - 1:16PM
PR Newswire (US)
Multi-year contract brings office supply savings and exclusive
nationwide marketing opportunities ITASCA, Ill., Sept. 19
/PRNewswire-FirstCall/ -- OfficeMax(R) Incorporated (NYSE:OMX) and
The PGA of America have taken the art of making business deals on
the golf course to a new level. As part of a new, multi-year
contract as the Official Office Products Supplier to The PGA of
America, OfficeMax will provide innovative services and office
supply savings to PGA headquarters, PGA of America owned and
operated golf courses, PGA Education Center and host sites for PGA
major events, as well as more than 10,000 PGA Professional-staffed
facilities nationwide. OfficeMax, one of the nation's largest
office supply distributors, will have sole category use of PGA
membership and consumer databases, as well as license to use The
PGA of America name and logo in consumer promotions. The
partnership strengthens both organizations' commitment to small
business through co-branded promotions and unique offerings
including office management seminars for The PGA's Professional
Golf Management Program. "A lot of business gets done on the golf
course, and our agreement with The PGA of America underscores how
powerful the partnership of business and golf can be," said Ryan
Vero, executive vice president and chief merchandising officer for
OfficeMax. "We are proud to have The PGA of America endorse our
Partner Advantage purchasing program, and to bring them our
exceptional service and products." Under the partnership, OfficeMax
and The PGA will partner on co-branded marketing opportunities
geared toward golfers and small businesses, including use of The
PGA of America's name and logo in advertising campaigns,
promotional space on http://www.pga.com/ , and OfficeMax ads on The
Golf Channel, NBC's broadcast of The PGA of America's Year in
Review, and in PGA Magazine. Also under the agreement, The PGA of
America's ongoing print and broadcast campaign will underscore the
OfficeMax and PGA partnership to a core audience of 28,000 PGA
Professionals, industry leaders, golf manufacturers and suppliers,
and golf fans nationwide. OfficeMax will serve PGA staff with a
personal OfficeMax account manager and support Golf Retirement
Plus, the supplemental retirement program for PGA Professionals.
"OfficeMax's nationwide network of sales representatives and
convenient store locations will make it easy for our PGA
Professionals and their facilities to benefit from premier service
and products," said PGA of America President Roger Warren. "We're
happy to welcome OfficeMax to our family of valued partners." About
OfficeMax(R) Incorporated OfficeMax(R) Incorporated is a leader in
both business-to-business office products solutions and retail
office products. OfficeMax delivers an unparalleled customer
experience - in service, in product, in time savings, and in value
- through a relentless focus on its customers. The company provides
office supplies and paper, print and document services, technology
products and solutions, and furniture to consumers and to large,
medium and small businesses. OfficeMax customers are served by
approximately 40,000 associates through direct sales, catalogs, the
Internet and approximately 950 superstores. OfficeMax trades on the
New York Stock Exchange under the symbol OMX. To find the nearest
OfficeMax, call 1-877-OFFICEMAX. For more information, visit
http://www.officemax.com/ . About the PGA of America The PGA of
America, founded in 1916, is a not-for-profit organization that
promotes the game of golf while continuing to enhance the standards
of the profession. The Association is comprised of more than 28,000
men and women PGA Professionals who are dedicated to growing
participation in the game of golf. OfficeMax Contact Media Contact
Bill Bonner Nicole Miller, Bader Rutter & Associates 630 438
8584 262 938 5425 DATASOURCE: OfficeMax Incorporated CONTACT:
OfficeMax Contact, Bill Bonner, +1-630-438-8584, or Media Contact,
Nicole Miller, Bader Rutter & Associates, +1-262-938-5425 Web
site: http://www.pga.com/ http://www.officemax.com/
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