EMERYVILLE, Calif.,
June 19, 2019 /PRNewswire/
-- Gracenote, a Nielsen company (NYSE: NLSN),
today announced the launch of Gracenote Video Popularity
Score, a new data offering which enables entertainment
providers to more effectively understand the TV shows and
movies that viewers broadly want to watch so that they can
promote them accordingly from within their catalogs. The new
solution is part of Gracenote's breakthrough Advanced Discovery
suite of metadata products designed to help pay TV providers, OTT
services and CE device makers revolutionize the digital video
experience and connect viewers to TV shows and movies in innovative
ways.
Video Popularity Score helps to identify and surface hot content
by considering recency of TV show airings and theatrical movie
releases, viewership and awareness signals from Gracenote and
Nielsen plus data from trusted external sources. Based on these
inputs, Gracenote calculates a numerical score representing the
general population's recognition level of individual TV series or
movies.
By integrating Video Popularity Score data, entertainment
providers can deliver smart guides which automatically identify the
most popular programming and prioritize it in their user
interfaces, personalized recommendations and search results. The
new solution also enables improved voice capabilities through
better understanding of user intent within spoken queries. For
example, the dataset can help differentiate between the broadcast
TV show and the Major League Soccer team in response to the voice
command, "Watch Chicago Fire." Additionally, Video Popularity Score
can inform editorial curation efforts focused on identifying
trending content as well as guide licensing activities designed to
add potentially resonant TV shows and movies to customers'
catalogs.
"Gracenote continues to help customers deliver optimal
entertainment discovery experiences wherein viewers are connected
to the movies and TV shows they want with the least amount of
friction," said Simon Adams, Chief
Product Officer at Gracenote. "Our new Video Popularity Score
empowers entertainment providers to identify and put the most
relevant, watched and talked about TV shows and movies front and
center. By enhancing content targeting, Video Popularity Score
allows for sharper search results, highly topical recommendations
and more relevant viewing options from cold-starts where data on
user preferences or previous consumption is not available."
Viewership is assessed through a proprietary algorithm which
analyzes consumption data covering linear TV, VOD and OTT from
Nielsen Total Content Ratings, movie box office data from Gracenote
plus additional raw data from third-party sources. Awareness
is calculated based on social media conversation measurement
from Nielsen Social Content Ratings combined with key
engagement data from outside sources. Given the quality and
quantity of signals, Video Popularity Score is one of the most
advanced trending measures available to the market today.
This launch marks the latest expansion of Gracenote's Advanced
Discovery suite of metadata products designed to help pay TV
providers, OTT services and connected device manufacturers unlock
deeper engagement with content and satisfaction with their
services. In January, Gracenote introduced Video Descriptors, a new
dataset which taps into the attributes of content such as mood,
theme and scenario enabling more nuanced recommendations and
sharper personalization.
Since Nielsen acquired Gracenote in 2017, the two companies have
collaborated deeply to bring innovative new products and
enhanced capabilities to market. Industry-leading Gracenote
Automatic Content Recognition (ACR) technology powers the
addressable advertising platform offered by Nielsen's Advanced
Video Advertising group. And now, industry currency Nielsen
viewership data integrated into Gracenote's Video Popularity Score
provides a critical measure of what consumers are watching
broadly.
For more information on Gracenote Advanced Discovery suite,
please visit
http://www.gracenote.com/video/advanced-discovery/.
About Gracenote
Gracenote, a Nielsen (NYSE: NLSN) company, provides music, video
and sports content and technologies to the world's hottest
entertainment products and brands. Gracenote is the standard for
music and video recognition and is supported by the largest source
of entertainment data, featuring descriptions of more than 200
million tracks, TV listings for 85+ countries and statistics from
4,500 sport leagues and competitions. Gracenote is headquartered in
Emeryville, Calif. and supports
customers around the globe. For more information, visit
www.gracenote.com.
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SOURCE Gracenote