New Oriental Announces Mobile Learning Project with Nokia in China
May 28 2007 - 9:00AM
PR Newswire (US)
BEIJING, May 28 /Xinhua-PRNewswire/ -- New Oriental Education and
Technology Group Inc. (NYSE:EDU), the largest provider of private
educational services in China, today announced that it has entered
into an agreement with Nokia, the world's largest mobile phone
manufacturer, to launch a mobile learning initiative that will give
students access to select New Oriental course content via their
mobile phones. "We are excited to be tapping into the Chinese
mobile market with Nokia, the industry leader," said Michael Yu,
New Oriental's Chairman and Chief Executive Officer. "The demand
for education in China is increasing, and this program allows us to
reach more students through more creative means." Under the
one-year agreement, New Oriental will provide specially designed
English language and test preparation course content for download
on both the Mobiledu.cn website and New Oriental's online learning
site Koolearn.com. Mobile learning content will be available in
selected new Nokia mobile phones with the educational programs
pre-installed. Course content will be formatted as short sound
bytes that users can listen to at their convenience. New Oriental
and Nokia along with other parties will jointly promote the
educational offering in the China market. "As the world leader in
mobile communications, Nokia's goal is to continuously bring new
innovative applications to the market," said Mr. Marko Vanska,
Director of Nokia Emerging Business Unit, China. "We have seen a
big growth potential for mobile learning market in China. By
working together with New Oriental, the leading education service
provider in China, Nokia strives to enrich consumers' learning
experiences anytime, anywhere in a most convenient way with their
mobile phone." "With peoples' lives getting busier, we want to lead
the market in providing flexible learning alternatives," Michael Yu
remarked. "Our cities are expanding and we're spending more of our
lives on the road, on subways, on planes and in traffic. The idea
of mobile learning is that it will allow students of all ages to
access course material through a mobile phone, maximizing time by
providing learning on-the-go." About New Oriental New Oriental is
the largest provider of private educational services in China based
on the number of program offerings, total student enrollments and
geographic presence. New Oriental offers a wide range of
educational programs, services and products consisting primarily of
English and other foreign language training, test preparation
courses for major admissions and assessment tests in the United
States, the PRC and Commonwealth countries, primary and secondary
school education, development and distribution of educational
content, software and other technology, and online education. New
Oriental's ADSs, each of which represents four common shares,
currently trade on the New York Stock Exchange under the symbol
"EDU." For more information about New Oriental, please visit
http://english.neworiental.org/ . Safe Harbor Statement This
announcement contains forward-looking statements. These statements
are made under the "safe harbor" provisions of the U.S. Private
Securities Litigation Reform Act of 1995. These forward-looking
statements can be identified by terminology such as "will,"
"expects," "anticipates," "future," "intends," "plans," "believes,"
"estimates" and similar statements. Statements that are not
historical facts, including statements about New Oriental's beliefs
and expectations, are forward-looking statements. Forward- looking
statements involve inherent risks and uncertainties. Information
regarding these risks and uncertainties is included in our
registration statement on Form F-1 and other documents filed with
the Securities and Exchange Commission. New Oriental does not
undertake any obligation to update any forward-looking statement,
except as required under applicable law. All information provided
in this press release is as of May 28, 2007, and New Oriental
undertakes no duty to update such information, except as required
under applicable law. For more information, please contact: In
China: Ms. Sisi Zhao New Oriental Education and Technology Group
Inc. Tel: +86-10-6260-5566 x8203 Email: Mr. Rory Macpherson Ogilvy
Public Relations Worldwide Tel: +86-10-8520-6553 Email: In the
United States: Mr. Thomas Smith Ogilvy Public Relations Worldwide
Tel: +1-212-880-5269 Email: DATASOURCE: New Oriental Education and
Technology Group Inc. CONTACT: Ms. Sisi Zhao of New Oriental
Education and Technology Group Inc., +86-10-6260-5566 x8203, or ;
Mr. Rory Macpherson of Ogilvy Public Relations Worldwide,
+86-10-8520-6553, or ; Mr. Thomas Smith of Ogilvy Public Relations
Worldwide, +1-212-880-5269, or , all for New Oriental Education and
Technology Group Web Site: http://english.neworiental.org/
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